Using hip hop and graffiti to fight childhood obesity
June 15th, 2012
01:14 PM ET

Using hip hop and graffiti to fight childhood obesity

Editor's note: Dr. Kevin Strong is a pediatrician in Camden, Maine, and the founder of Dunk the Junk. For more on Kevin and Dunk the Junk, watch "Sanjay Gupta, MD" Saturday at 4:30 p.m. EST and Sunday at 7:30 a.m. EST.

As a community pediatrician, I was frustrated with my inability to effect lasting change on the dietary proclivities of my young patients. I felt hindered by the bureaucracies of "Big Medicine" and outgunned by the branding masterminds and massive pocketbooks of "Big Junk Food."

Dunk the Junk is our solution to that frustration.

We at Dunk the Junk want to educate kids on the perils of excessive junk food consumption and excite them about eating unprocessed food straight from the land. We put our emphasis on getting sugar out of the diet, particularly sugar from sugary drinks (because this is what the science tells us works the best).

In our design we made sure to incorporate what we know from the psychology literature about motivational change. Kids must be motivated to change and feel that the decision to change is their own.

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