Elmo says to eat more apples
August 29th, 2012
12:54 PM ET

Elmo says to eat more apples

Branding in schools is a controversial subject. Advocates for children's health are vocal about wanting big names for fast food and sugary snacks banned from the educational system.

Researchers at Cornell University are trying a different approach.

"Brands sell cookies. Brands sell soft drinks. Brands sell candy bars," says Brian Wansink, professor of marketing at the Dyson School of Applied Economics and Management. "You can also use brands to sell healthy foods."

Wansink and his colleagues followed 208 children, ages 8 to 11, during lunch on five consecutive days. At each meal the kids were offered the opportunity to take an apple and/or a cookie.

On the first day, both the cookies and the apples were unbranded and the kids' choices were recorded as a baseline.

The next day, the cookies were branded with a sticker of Elmo from "Sesame Street"; the following day, the Elmo sticker was placed on the apples. On the fourth day, the apples were branded with a sticker of an unknown cartoon character.

On the last day, the foods were once again unbranded to see if the effect lasted.

There was very little difference in the number of children who chose the cookies with the Elmo sticker versus the number who chose the unbranded package. But Wansink says he was surprised at the impact the Elmo sticker had on kids' apple decisions - more than double chose to take the branded fruit. And that healthy effect lasted through the weekend.

"This study suggests that the use of branding or appealing branded characters may benefit healthier foods more than indulgent, more highly processed foods," the authors wrote in the Archives of Pediatrics and Adolescent Medicine journal.

Wansink is also looking at how the names of nutritious foods affects children's meal choices. Using descriptive names, like X-RayVision Carrots, can dramatically increase the likelihood that a child will choose to eat it, he says.

For more information, go to SmarterLunchrooms.org

Are school soda bans effective?

soundoff (414 Responses)
  1. rv windshield repair near me

    There is certainly a great deal to know about this topic. I like all the points you made.


    May 14, 2021 at 09:31 | Report abuse | Reply
  2. RV Dent Repair Riverside

    I love it when individuals get together and share thoughts. Great website, stick with it!


    May 14, 2021 at 12:08 | Report abuse | Reply
  3. tv repair san fernando valley

    You need to be a part of a contest for one of the best blogs on the net. I most certainly will highly recommend this website!


    May 14, 2021 at 12:17 | Report abuse | Reply
  4. RV Frame Los Angeles


    May 14, 2021 at 12:35 | Report abuse | Reply
  5. RV Center Riverside


    May 14, 2021 at 13:07 | Report abuse | Reply
  6. realtor companies near me

    This blog was... how do I say it? Relevant!! Finally I have found something which helped me. Appreciate it!


    May 14, 2021 at 14:35 | Report abuse | Reply
  7. Oakley Rx Sunglasses

    You ought to take part in a contest for one of the most useful websites online. I am going to recommend this website!


    May 14, 2021 at 21:29 | Report abuse | Reply
  8. houses for sale twin lakes idaho

    I enjoy looking through a post that can make people think. Also, thanks for allowing me to comment!


    May 15, 2021 at 00:17 | Report abuse | Reply
  9. Eye Exam

    I could not refrain from commenting. Very well written!


    May 15, 2021 at 03:25 | Report abuse | Reply
  10. Bifocal Contacts


    May 15, 2021 at 03:58 | Report abuse | Reply
  11. property for sale wallace id


    May 15, 2021 at 05:06 | Report abuse | Reply
  12. homes for sale riverstone

    I like looking through a post that will make people think. Also, thanks for permitting me to comment!


    May 15, 2021 at 08:53 | Report abuse | Reply
  13. trailer supply orange county


    May 15, 2021 at 09:27 | Report abuse | Reply
  14. Video Marketing Services

    You are so cool! I do not think I have read a single thing like that before. So wonderful to discover somebody with some unique thoughts on this subject. Seriously.. many thanks for starting this up. This website is one thing that is required on the web, someone with some originality!


    May 15, 2021 at 17:04 | Report abuse | Reply
  15. brimonidine

    brimonidine tartrate 2% brimonidine dosage

    May 15, 2021 at 19:03 | Report abuse | Reply
  16. rv repair places near me


    May 15, 2021 at 20:18 | Report abuse | Reply
  17. Social Media Marketing Companies

    It’s difficult to find knowledgeable people about this topic, but you sound like you know what you’re talking about! Thanks


    May 16, 2021 at 00:41 | Report abuse | Reply
  18. Digital Marketing California

    Excellent article! We will be linking to this particularly great article on our website. Keep up the good writing.


    May 16, 2021 at 02:05 | Report abuse | Reply
  19. Aika Forum

    You should be a part of a contest for one of the most useful websites on the web. I will recommend this website!


    May 16, 2021 at 02:54 | Report abuse | Reply
  20. Video Marketing Firms


    May 16, 2021 at 02:56 | Report abuse | Reply
  21. Local Marketing Services


    May 16, 2021 at 09:17 | Report abuse | Reply
  22. orange county trailer


    May 16, 2021 at 09:51 | Report abuse | Reply
  23. Reyes Mccunn

    I don't know about you guys but I infatuated with airplanes. I had a friend in highschool that loved airplanes, so here are some airplane related stuff I don't know about you guys but I love airplanes. I had a friend in highschool that loved airplanes, so here are some airplane related stuff https://www.airlinereporter.com/2010/09/tsa-poster-angers-photographers-and-me/


    May 16, 2021 at 16:25 | Report abuse | Reply
  24. Dodge Sprinter Auto Repair

    Spot on with this write-up, I truly believe this website needs a lot more attention. I’ll probably be back again to read through more, thanks for the info!


    May 16, 2021 at 16:35 | Report abuse | Reply
  25. Sprinter Heater Contol Repair


    May 16, 2021 at 17:12 | Report abuse | Reply
  26. Mercedes Sprinter Maintenance Service Near Me

    I used to be able to find good info from your articles.


    May 16, 2021 at 17:35 | Report abuse | Reply
  27. Maserati Of Westport


    May 16, 2021 at 20:07 | Report abuse | Reply
  28. Authorized Dodge Sprinter Repair

    This site certainly has all of the information and facts I needed about this subject and didn’t know who to ask.


    May 16, 2021 at 22:52 | Report abuse | Reply
  29. Mercedes Sprinter Cowl Panel Rust Repair

    Greetings, I believe your website could be having web browser compatibility problems. When I look at your site in Safari, it looks fine however, if opening in I.E., it has some overlapping issues. I just wanted to give you a quick heads up! Besides that, fantastic blog!


    May 17, 2021 at 02:40 | Report abuse | Reply
  30. Sprinter Ecu Repair

    I really love your blog.. Pleasant colors & theme. Did you develop this site yourself? Please reply back as I’m planning to create my very own site and would love to learn where you got this from or just what the theme is named. Thanks!


    May 17, 2021 at 03:01 | Report abuse | Reply
  31. Nearest Mercedes Service Center

    I truly love your blog.. Very nice colors & theme. Did you create this amazing site yourself? Please reply back as I’m attempting to create my very own site and want to learn where you got this from or what the theme is called. Kudos!


    May 17, 2021 at 03:41 | Report abuse | Reply
  32. Maserati Quattroporte 0-60

    I like reading through an article that can make men and women think. Also, many thanks for allowing for me to comment!


    May 17, 2021 at 04:52 | Report abuse | Reply
  33. Chevy Van Repair Panels


    May 17, 2021 at 04:59 | Report abuse | Reply
  34. Van Repair

    You ought to take part in a contest for one of the finest websites online. I'm going to highly recommend this blog!


    May 17, 2021 at 05:19 | Report abuse | Reply
  35. Sprinter Van Side Repair

    Hey there! I just wish to offer you a huge thumbs up for the excellent information you have right here on this post. I am returning to your site for more soon.


    May 17, 2021 at 07:07 | Report abuse | Reply
  36. Janella Truxillo

    Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these Second Life authors and blogs


    May 17, 2021 at 07:16 | Report abuse | Reply
  37. Ford Connect Van Floor Repair

    An impressive share! I've just forwarded this onto a friend who has been doing a little research on this. And he in fact bought me dinner simply because I found it for him... lol. So allow me to reword this.... Thank YOU for the meal!! But yeah, thanks for spending time to discuss this issue here on your site.


    May 17, 2021 at 09:08 | Report abuse | Reply
  38. Maserati Car


    May 17, 2021 at 09:30 | Report abuse | Reply
  39. Mercedes Sprinter Van Repair Near Me

    There is certainly a great deal to find out about this subject. I like all the points you've made.


    May 17, 2021 at 09:51 | Report abuse | Reply
  40. Maserati Autotrader


    May 17, 2021 at 10:35 | Report abuse | Reply
  41. RV Renovation Los Angeles

    Good article. I will be going through a few of these issues as well..


    May 17, 2021 at 16:41 | Report abuse | Reply
  42. rv parts orange county

    Spot on with this write-up, I honestly believe that this site needs a great deal more attention. I’ll probably be returning to see more, thanks for the info!


    May 17, 2021 at 17:25 | Report abuse | Reply
  43. Maserati Leasing Offers


    May 17, 2021 at 17:38 | Report abuse | Reply
  44. rv floor repair cost


    May 17, 2021 at 17:51 | Report abuse | Reply
  45. 2006 Maserati Quattroporte

    Greetings! Very helpful advice within this article! It is the little changes which will make the biggest changes. Thanks a lot for sharing!


    May 17, 2021 at 21:34 | Report abuse | Reply
  46. Landon Lumb

    I don't know about you people but I infatuated with airplanes. I had a friend in highschool that loves airplanes, so here are some airplane related stuff I don't know about you guys but I love airplanes. I had a friend in highschool that loved airplanes, so here are some airplane related stuff https://www.airlinereporter.com/2011/01/contest-win-a-free-trip-with-united-airlines/


    May 17, 2021 at 23:38 | Report abuse | Reply
  47. rv body shop

    I seriously love your website.. Pleasant colors & theme. Did you make this website yourself? Please reply back as I’m hoping to create my own website and would like to learn where you got this from or exactly what the theme is named. Appreciate it!


    May 18, 2021 at 02:05 | Report abuse | Reply
  48. rv dealers orange county


    May 18, 2021 at 10:48 | Report abuse | Reply
  49. Nearest Emergency Dentist

    I'm very pleased to find this web site. I want to to thank you for ones time just for this fantastic read!! I definitely savored every bit of it and I have you bookmarked to check out new information on your blog.


    May 18, 2021 at 16:02 | Report abuse | Reply
  50. Maserati Ghibli Coupe

    That is a really good tip particularly to those new to the blogosphere. Brief but very accurate info… Thank you for sharing this one. A must read article!


    May 19, 2021 at 00:48 | Report abuse | Reply
1 2 3 4 5 6 7 8 9

Post a comment


CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.