home
RSS
Using hip hop and graffiti to fight childhood obesity
June 15th, 2012
01:14 PM ET

Using hip hop and graffiti to fight childhood obesity

Editor's note: Dr. Kevin Strong is a pediatrician in Camden, Maine, and the founder of Dunk the Junk. For more on Kevin and Dunk the Junk, watch "Sanjay Gupta, MD" Saturday at 4:30 p.m. EST and Sunday at 7:30 a.m. EST.

As a community pediatrician, I was frustrated with my inability to effect lasting change on the dietary proclivities of my young patients. I felt hindered by the bureaucracies of "Big Medicine" and outgunned by the branding masterminds and massive pocketbooks of "Big Junk Food."

Dunk the Junk is our solution to that frustration.

We at Dunk the Junk want to educate kids on the perils of excessive junk food consumption and excite them about eating unprocessed food straight from the land. We put our emphasis on getting sugar out of the diet, particularly sugar from sugary drinks (because this is what the science tells us works the best).

In our design we made sure to incorporate what we know from the psychology literature about motivational change. Kids must be motivated to change and feel that the decision to change is their own.

We recognized that in order to reroute the gastronomical fate of our generation, we needed a campaign that could compete with the pizzaz of junk food. We chose graffiti, hip hop and acrobatic slam dunks to deliver our message.

Once we excite kids about changing their eating habits, we then show them how. We have designed a graffiti animated "Top 10 Foods to Dunk Out of Your Diet" featuring graffiti art by Mike Rich and dunking by 2011 College Dunk Champion Jacob Tucker.

The Top 10 is free for anyone to use on our website. As a supplement to this free online nutrition education we have a Top 10 Foods to Dunk Poster with stickers, which can be ordered through our site’s shopping cart. The Top 10 teaches children and families simple ways to get sugar out of their diets.

With my brother, I've also written an illustrated alphabet book to excite kids about trying new foods. It also provides an appendix in the back teaching new parents how to introduce solids to their babies in an unprocessed fashion.

To continue to disseminate our mission unhindered by the bureaucracies of large institutions and free from the financial influence of large corporations, we are committed to offering cool merchandise that functions to captivate, educate, and fiscally propagate our mission. 

Proceeds fuel the dissemination of nutrition education to those most in need.

So get out there and Dunk the Junk!


soundoff (72 Responses)
  1. Beau Grabe

    Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs

    http://myvedana.blogspot.com/2008/08/frolleagues.html?showComment=1219135500000&m=0

    May 28, 2021 at 04:05 | Report abuse | Reply
  2. Darell Fenger

    Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these sl websites and blogs

    http://thisteachinglife.blogspot.com/2005/01/politicisation-of-australian.html

    May 29, 2021 at 04:31 | Report abuse | Reply
  3. Florentino Vanscoy

    Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs

    http://everydayliteracies.blogspot.com/2007/10/brief-history-of-manga-wired-has.html?showComment=1193249520000

    May 30, 2021 at 05:15 | Report abuse | Reply
  4. Roland Czarnecki

    Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs

    http://everydayliteracies.blogspot.com/2007/11/247-diy-video-summit-247-diy-video.html

    May 31, 2021 at 03:57 | Report abuse | Reply
  5. Marshall Lindahl

    This was great! I would like you to clean up all this spam though

    https://www.linkedin.com/in/yusufhanafy

    June 1, 2021 at 00:01 | Report abuse | Reply
  6. Clayton Fritzgerald

    Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these sl websites and blogs

    http://myvedana.blogspot.com/2014/05/boxes-of-poison.html?m=0

    June 2, 2021 at 22:40 | Report abuse | Reply
  7. vidalista tadalafil reviews

    tadalafil troche tadalafil drug tadalafil without a doctor prescription

    June 5, 2021 at 09:45 | Report abuse | Reply
  8. cialis without a doctor prescription

    tadalafil alcohol buy cialis pills tadalafil bph mechanism

    June 5, 2021 at 17:29 | Report abuse | Reply
  9. Oliva Wadkins

    This was awesome! I would like you to clean up all this spam though

    https://www.linkedin.com/in/yusufhanafy

    June 6, 2021 at 04:12 | Report abuse | Reply
  10. cialis tadalafil

    what are tadalafil tablets best price usa tadalafil tadalafil pill

    June 6, 2021 at 06:20 | Report abuse | Reply
  11. Telma Goffredo

    This was awesome! I would like you to clean up all this spam though

    https://www.linkedin.com/in/yusufhanafy

    June 7, 2021 at 07:44 | Report abuse | Reply
  12. hydroxychloroquine

    plaquenil hydroxychloroquine sulfate resochin what is hydroxychloroquine

    June 8, 2021 at 12:10 | Report abuse | Reply
  13. Thanh Wagley

    This was great! I would like you to clean up all this spam though

    https://www.linkedin.com/in/yusufhanafy

    June 11, 2021 at 10:29 | Report abuse | Reply
  14. Reggie Fewell

    Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these sl authors and blogs

    http://lostbiro.com/blog/?cat=5&paged=10

    June 12, 2021 at 15:16 | Report abuse | Reply
  15. Pasquale Malmgren

    I don't know about you all but I am obsessed with airplanes. I have a friend in highschool that loved airplanes, so here are some airplane related stuff I don't know about you guys but I love airplanes. I had a friend in highschool that loved airplanes, so here are some airplane related stuff https://www.airlinereporter.com/2009/06/some-weekend-humor-6-worst-passengers/

    http://www.doc-txt.com/Boeing-Everett-Museum.pdf

    June 13, 2021 at 01:47 | Report abuse | Reply
  16. Carolina Kunka

    I don't know about you all but I am obsessed with airplanes. I had a friend in highschool that loves airplanes, so here are some airplane related stuff I don't know about you guys but I love airplanes. I had a friend in highschool that loved airplanes, so here are some airplane related stuff https://www.airlinereporter.com/2008/07/did-an-oxygen-tank-explosion-cause-the-damage-to-qantas-747/

    http://myvedana.blogspot.com/2006/01/after-tea.html?m=0

    June 13, 2021 at 16:28 | Report abuse | Reply
  17. Lynn Fina

    Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these sl websites and blogs

    http://lostbiro.com/blog/?page_i&paged=77

    June 14, 2021 at 19:40 | Report abuse | Reply
  18. Lindsay Birton

    Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these Second Life websites and blogs

    http://adolit.blogspot.com/2005/03/things-i-learned-this-week.html

    June 14, 2021 at 20:15 | Report abuse | Reply
  19. Tobias Aamot

    Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs

    http://amusingspace.blogspot.com/2008/09/studying-change-thriving-on.html

    June 18, 2021 at 10:36 | Report abuse | Reply
  20. Lyla Mcfarlin

    Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs

    http://everydayliteracies.blogspot.com/2004/09/defining-personal-website-heres.html

    June 21, 2021 at 16:23 | Report abuse | Reply
  21. pharmacepticacom

    best research tadalafil https://www.pharmaceptica.com/

    June 26, 2021 at 15:17 | Report abuse | Reply
  22. pharmacepticacom

    chloroquine amazon https://www.pharmaceptica.com/

    June 27, 2021 at 02:50 | Report abuse | Reply
1 2

Leave a Reply to cialis without a doctor prescription


 

CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

Advertisement
About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.