home
RSS
Mars puts Snickers bars on a diet
February 16th, 2012
11:36 AM ET

Mars puts Snickers bars on a diet

Have you ever stood near the checkout of a grocery store and stared at the rack of chocolate bars, debating whether anyone would judge you for buying the king-size?

You know the regular size is enough to satisfy your craving, but the bigger candy bar is only 40 cents more and it just... Looks. So. Good.

Worry no more - Mars, Inc. is going taking that decision out of your hands. The company that produces M&Ms, 3 Musketeers, Snickers and Twix bars has vowed to stop shipping any Mars chocolate products that exceed 250 calories per portion by the end of 2013.

Right now a regular Snickers bar has 280 calories and each Twix cookie bar has 130 calories (but let's be honest, who eats just one?).

Mars will most likely stop producing its king-sized candy bars all together since the large Snickers bar weighs in at 510 calories.

"We have a responsibility to help our consumers and the pets they love lead healthy lives," Mars said in a statement on its website. "We are committed to making sure the products we offer, and the ingredients they contain, can fit into a balanced diet."

Mars also produces Dove chocolate bars, multiple kinds of pet food, several gum brands and Uncle Ben's rice products.

This move is part of an agreement Mars signed with Michelle Obama's Partnership for a Healthier America. Mars is part of the Healthy Weight Commitment Foundation, a group of 16 manufacturers who have pledged to reduce 1.5 trillion calories by the end of 2015 through lower-calorie options and reducing portion sizes.

"America's food and beverage companies have a strong track record of innovation and providing consumers with healthier products," said Lisa Gable, executive director of the Healthy Weight Commitment Foundation in a press release. "The Foundation's member companies are giving Americans tools to reduce calorie consumption."

Mars' statement goes on to note that the company has removed 97% of the trans fat in their chocolate products and plans to "reduce sodium levels in all Mars Food products globally by 25 percent by 2015."

Mars has not addressed the total number of fat grams in each product or the amount of sugar - factors most experts agree play a big role in weight gain, especially for children.

You can check out the nutrition info for Mars' products at www.marshealthyliving.com.


soundoff (156 Responses)
  1. AndreT

    Mars has been planning on doing this since 2007, so not sure why Michelle Obama was even brought up.

    http://www.inquisitr.com/195408/mars-slims-down-no-more-king-size-candy-bars/

    This initiative has been on the books since at least 2007 when the company announced that it would stop buying advertising space if more than a quarter of the projected audience was likely to be under 12 years old. Mars has also said that it’s going to cut sodium out of its products by 25% before 2015

    February 17, 2012 at 21:52 | Report abuse | Reply
    • Bellezur R Dogg

      Been on the books since 2007 - my math says that 5 years - decision making at the slow pace.

      February 19, 2012 at 13:53 | Report abuse |
  2. Robert W

    Yes, they will make it smaller but the price will stay the same. Just wait and see.

    February 17, 2012 at 22:40 | Report abuse | Reply
    • AK

      Actually the cost will most likely go up as they will have to tweak production

      February 18, 2012 at 15:00 | Report abuse |
    • frontgate

      you are just a curmudgeon cynic.

      February 19, 2012 at 13:27 | Report abuse |
    • James

      It's true. They're cutting costs under the guise of caring about our health.

      February 19, 2012 at 22:30 | Report abuse |
    • cnnuser

      Haha you're right. But people will still continue to buy and eat them.

      March 5, 2012 at 22:40 | Report abuse |
  3. TheKillingWords

    If they REALLY wanted to help people live healthy lives, they should just call it quits and fold the company. Think of how many calories THAT would save people from consuming. What it REALLY is about is more money. They know people who want king size bars will probably just buy an extra bar anyway, so instead of only gaining an extra 40 cents for it, they'll get an extra $1.39 from the extra bar that is sold. They don't give a d@mn about people's health. Only the health of their wallets.

    February 18, 2012 at 01:52 | Report abuse | Reply
    • AreYouInsane

      Some of us like to eat junk food, and we can do it in moderation. Relax, tiger.

      February 18, 2012 at 15:45 | Report abuse |
    • TheOracle8191

      "...people who want king size bars..." Keyword: Want. I had hoped my statement was simple enough for all to understand but I suppose there's always one for whom simple is still too complex.

      February 18, 2012 at 21:44 | Report abuse |
    • frontgate

      Stop making snickers?
      Yeah, right what a wonderful idea.

      February 19, 2012 at 13:28 | Report abuse |
    • NoTags

      Does anyone force you to purchase a product you don't want?

      February 20, 2012 at 07:53 | Report abuse |
    • STFU

      Ahh, People have the freedom to choose what to eat, don't they? Or is the freedom of choice which the brain-dead zombie leftards shout about so loudly nothing more than pure hypocrisy? Survey says: Leftards yearn for a total dictatorship, but for the right reasons, of course.

      March 5, 2012 at 18:12 | Report abuse |
  4. Dave

    What an ass.She goes around and eats ribs on our tax dollar,with her big ass,and sermons US!
    Tell her to go out and play golf with Barry and lose some of that fat.He ain't doing anything else of value,except
    showing what he didn't learn in college,which we can't see his records.Oh yea;and we can't see a legal birth certicate.
    He adores abortion.Why didn't he abort his children?

    February 18, 2012 at 05:00 | Report abuse | Reply
    • dayhiker48

      You're an idiot

      February 18, 2012 at 10:08 | Report abuse |
    • Dave is Disgusting

      Dave..."sermons us" ???? ........Let me guess, you belong to the Klan, right? Don't worry, you will still be able to buy candy for your 600 pound wife, no one is taking away your "candy" rights. Pathetic loser.

      February 18, 2012 at 13:17 | Report abuse |
    • AK

      Gtt help Dave. That much anger is not good for you...or those around you when you eventually go "postal"

      February 18, 2012 at 15:02 | Report abuse |
    • jensen

      You're a very pathetic individual.

      February 19, 2012 at 00:40 | Report abuse |
    • frontgate

      you are an idiot Dave.
      You family must be terribly embarrassed to be with you.
      You no doubt make a fool of yourself on a daily basis.

      February 19, 2012 at 13:31 | Report abuse |
    • What

      Dave needs to just eat a snickers bar and cheer up!

      February 19, 2012 at 21:15 | Report abuse |
  5. texaslady2

    What do you want to bet that Mars won't lower the price on their cheapened product? They'll cheat us out of the product we want but still demand the same or higher price. How about letting the customer decide what he/she wants to eat? More "nanny state" BS!

    February 18, 2012 at 05:39 | Report abuse | Reply
    • frontgate

      shut your mouth fool

      February 19, 2012 at 13:32 | Report abuse |
  6. Kanageloa

    Just another look good scam. Limit the calories, spend less to make but charge the same. Just another business scam. Watch, the price will not change. I love a good Snickers bar now and then but I'm cutting them out completely as well as any other Mars Bars.

    February 18, 2012 at 09:30 | Report abuse | Reply
  7. Aaron

    Just another Price Increase disguise.

    February 18, 2012 at 10:25 | Report abuse | Reply
  8. PainterDude

    If i actuaaly cared about calories and all the other bull I wouldnt be buying a candy bar!

    February 18, 2012 at 11:07 | Report abuse | Reply
  9. Saiko

    Most real experts (like biochemists or doctors) agree that carbohydrates play the crucial role, not fats. It's easiest (and cheapest) to reduce caloric value of food by eliminating fats, but don't expect you children to be lean after eating these excessive carbos... Organism will convert carbos to fats in no time, in fact most of carbos are converted that way, and stored for later. Later, which may never come.

    And more carbos will increase carving – due to insulin surge – so the children will buy two instead or one, then devour it and all that "reduction" will be for nothing. Well, not counting an increased income of some smart producers.

    February 18, 2012 at 11:57 | Report abuse | Reply
  10. Snark Jones

    Exactly the sort of dumb move I would expect from a company who took their flagship product, the Mars Bar, and re-named it Snickers with Almonds as soon as the founder passed away. Jerks.

    February 18, 2012 at 12:45 | Report abuse | Reply
    • kevin

      I used to work for the company. For many years, there were two Mars bars – the European version was like a Milky Way and the U.S. version had the nuts. They made the name change in the U.S. to try to standardize the brand. What bothers me is that a company like Mars is trying to hop on the healthy bandwagon with their snack brands. The whole point of a candy bar is that it's a treat that you don't have everyday. So frankly, I want them to leave their brands alone because they taste fine the way they are. Any time they've messed with their core brands, they've screwed up. Some years ago in the '90s, they started using a lower quality of chocolate in their M&M's. Consumers could tell and it hurt sales, almost killing the iconic brand. They went back to a better chocolate and launched their campaign with the M&M's characters which essentially saved the brand.

      February 19, 2012 at 02:17 | Report abuse |
  11. davey

    I'll but two of them and eat the second one as a toast to MOOOOchelle Obama.

    February 18, 2012 at 14:26 | Report abuse | Reply
    • NavyWife

      I laughed so hard when I read your comment. I think I will probably do the same.

      March 2, 2012 at 21:21 | Report abuse |
  12. rtbrno65

    As long as they don't mess with my Peanut M&M's I'm good.

    February 18, 2012 at 22:06 | Report abuse | Reply
    • kevin

      The peanut butter variety are the best. Pretzel ones are good, too.

      February 19, 2012 at 02:19 | Report abuse |
  13. 66Biker

    This isn't about health, it's about increasing sales. If a smaller candy bar isn't enough, people will buy two. And guess what? That's right, folks. The candy bars will get smaller, but not the price.

    February 19, 2012 at 00:33 | Report abuse | Reply
  14. Ann

    Did MObama's sanctions include LOWERING THE PRICE for less product? It doesn't matter , I've eaten the last Mars product I'll ever eat,including the gum. Mars, you folded!

    February 19, 2012 at 12:39 | Report abuse | Reply
  15. Teri

    How about CHOICE?! Duh, we're all so stupid we cannot determine what's good for us, so let's have the Obamas tell us what to eat! Yep, we're finished as a country. No such thing as FREE WILL anymore!

    February 19, 2012 at 17:35 | Report abuse | Reply
    • A Mom

      This has been in the works with Mars sinced 2007. The Obamas have nothing to do with it.

      February 19, 2012 at 17:49 | Report abuse |
  16. A Mom

    Gee Whiz Thanks Mars! I didn't know that king sized candy bars are the reason too many Americans are overweight/obese!

    I think the real reason is that as a society we eat way too much and move too little!

    February 19, 2012 at 17:48 | Report abuse | Reply
  17. Chocolate Lover

    The box my granola bars comes in screams "25% less sugar!" THAT"S BECAUSE THEY ARE 25% SMALLER! Let's be realistic. They will cut down the size of the candy bar. We will pay more for it. I think Reese's peanut butter cups have shrunk as well. Greed. Just plain greed.

    February 19, 2012 at 19:43 | Report abuse | Reply
  18. Curmodgeon

    Keeping us healthy has squat to do with their decision. It will increase their profits because they will price a single bar so that two of them will cost significantly more than one of the old king-size bars.

    February 19, 2012 at 23:03 | Report abuse | Reply
  19. wilson

    Mars is trying to create a balanced diet with their candybars? That's pretty much impossible.

    February 20, 2012 at 02:30 | Report abuse | Reply
  20. TMF

    They should just sell candy bars. It is not their responsibility to make any decision regarding my diet. That is my responsibility and I must face the consequences for my decision. If their candy starts to taste like crap, or simply gets to expensive for what your purchasing, then I will just buy another product that isn't trying to run a scam under the guise of making decision for me about my diet.

    February 20, 2012 at 07:39 | Report abuse | Reply
  21. Numenorean

    LOL. Yeah, right! Like limiting the size of candy bars is going to stop fat people from eating chocolate.

    When is this Nanny State crap going to end???

    February 20, 2012 at 12:50 | Report abuse | Reply
  22. weight loss

    Pretty portion of content. I simply stumbled upon your site and in accession capital to say that I get actually enjoyed account your blog posts. Anyway I will be subscribing to your augment or even I achievement you get right of entry to persistently fast.

    April 4, 2012 at 18:48 | Report abuse | Reply
  23. canada reverse phone lookup

    I've learn a few good stuff here. Certainly worth bookmarking for revisiting. I surprise how so much attempt you put to make this sort of great informative website.

    April 11, 2012 at 19:19 | Report abuse | Reply
  24. Pro-thinsspiration diet

    Howdy! I'm really enjoying the design of your blog. It's very easy on the eyes, which makes it much more preferable to come here and visit more often. Did you hire a acknowledged designer? Outstanding job! Try to check-out my blog too.

    May 27, 2012 at 13:54 | Report abuse | Reply
  25. Information sharing

    I really like your blog.. very nice colors
    & theme. Did youu make this website yourself or did yyou hire someone to do it for you?

    Plz respond as I'm llooking to construct my own blog and would like to know where
    u got this from. thank you

    October 9, 2014 at 08:28 | Report abuse | Reply
  26. herhig30

    I do not agree: http://connecticut.cbslocal.com/2012/07/20/fishing-report-number-13/

    February 20, 2017 at 04:07 | Report abuse | Reply
  27. IbrBrind

    good site: http://canpharm24.net , http://levcanpharm.net , http://tadalcanpharm.net , http://viacanpharm.net

    March 28, 2017 at 09:23 | Report abuse | Reply
  28. グッチ財布コピーコピー

    購入した翌々日の発送でしたが、それまでに3回も
    お店からメールで連絡がきました。(サンクスメール:発送予告メール:発送メール)
    真面目な店なんだなと、すごく好感がもてました。
    梱包もプチプチで幾重にも包んであったり丁寧でした。
    ただ、品物はしっかりとしたBOXに入っているので、
    もうちょっと簡易梱包でも良いかも。
    また機会があればお願いしたいと思います。

    November 2, 2017 at 02:08 | Report abuse | Reply
  29. commander cialis en ligne canada

    Spesso grida. https://www.cialis20.fr

    December 6, 2019 at 05:16 | Report abuse | Reply
  30. detectives privados en pozuelo

    detectives privados pinto

    https://www.argadetectives.com/detectives-almunecar-granada.html

    December 10, 2020 at 03:38 | Report abuse | Reply
  31. zortilo nrel

    Hmm it appears like your site ate my first comment (it was super long) so I guess I'll just sum it up what I submitted and say, I'm thoroughly enjoying your blog. I too am an aspiring blog blogger but I'm still new to everything. Do you have any recommendations for first-time blog writers? I'd certainly appreciate it.

    http://www.zortilonrel.com/

    January 1, 2021 at 18:03 | Report abuse | Reply
  32. frolep rotrem

    It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks

    http://www.froleprotrem.com/

    January 12, 2021 at 10:45 | Report abuse | Reply
  33. froleprotrem

    hi!,I like your writing so so much! percentage we keep in touch extra about your post on AOL? I require a specialist on this house to resolve my problem. Maybe that's you! Having a look ahead to peer you.

    http://www.froleprotrem.com/

    January 15, 2021 at 01:54 | Report abuse | Reply
  34. zortilonrel

    Hey! Do you know if they make any plugins to protect against hackers? I'm kinda paranoid about losing everything I've worked hard on. Any tips?

    http://www.zortilonrel.com/

    January 26, 2021 at 21:19 | Report abuse | Reply
  35. zortilonrel

    I simply could not leave your website before suggesting that I actually loved the standard info a person supply in your guests? Is going to be back ceaselessly to check out new posts

    http://www.zortilonrel.com/

    January 28, 2021 at 07:24 | Report abuse | Reply
  36. Affiliate Robots

    Get Our Passive Income System – Step 1: Get our ready made niche websites, Step 2: Run our Premium Unlimited Traffic Step 3: Setup your Paypal account. Then just sit back and relax while you watch your paypal account receiving payments during the whole day 100 in auto pilot. More info: https://www.k3reviews.com/2020/08/16/monster-mode-700k/

    https://bitly.com/2RfJYVc

    January 30, 2021 at 05:53 | Report abuse | Reply
  37. Buy Real Facebook Likes

    very interesting subject , great post.

    https://bonuslikes.com/buy/100000-instagram-likes/

    February 2, 2021 at 10:32 | Report abuse | Reply
  38. https://europa-road.eu/hu/gepszallitas-arak.php

    I used to be more than happy to find this web-site.I needed to thanks to your time for this wonderful learn!! I positively enjoying each little little bit of it and I've you bookmarked to take a look at new stuff you blog post.

    https://europa-road.eu/hu/gepszallitas-arak.php

    February 9, 2021 at 04:58 | Report abuse | Reply
  39. 500000Scrapebox CommentBacklinks

    500000 Scrapebox Blast Live SEO blog Comment Backlinks: https://www.seoclerk.com/Link-Building/842132/500000-Scrapebox-Blast-Live-SEO-blog-Comment-Backlinks

    https://www.seoclerk.com/user/jackpower99

    February 16, 2021 at 08:16 | Report abuse | Reply
  40. covid raoult

    quineprox hydroxychloroquine coupon hydroxychloroquine sulfate tabs 200mg

    February 17, 2021 at 01:34 | Report abuse | Reply
  41. Best Socialmediaservices

    Do you want get more social network traffic, likes, subscribers? Our Company provide SMM Services that means (Social Media Marketing) that is directly using social network websites such as Twitter, Facebook, and LinkedIn to promote a website. High Quality Services / Our prices are the cheapest in the market, starting at $0.01 / 24/7 Support / API Support for panel leaders / Best prices Our Website: https://smmsupreme.com/auth/signup

    https://bit.ly/3iVO2Vh

    February 19, 2021 at 16:25 | Report abuse | Reply
  42. plaquenil retina

    cheapest erectile dysfunction plaquenil headache erectile hypertension

    February 25, 2021 at 01:30 | Report abuse | Reply
  43. vreyrolinomit

    Does your website have a contact page? I'm having trouble locating it but, I'd like to shoot you an e-mail. I've got some suggestions for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it expand over time.

    http://www.vreyrolinomit.com/

    February 26, 2021 at 14:06 | Report abuse | Reply
  44. ClarkTauts

    00hgx 0d21e o74r

    March 1, 2021 at 15:34 | Report abuse | Reply
  45. Scotty Dalphonse

    I gotta bookmark this web site it seems invaluable handy

    https://www.electricpercolatorcoffeepot.com/10-top-coffee-bloggers/

    March 4, 2021 at 10:01 | Report abuse | Reply
  46. Keneth Martir

    I really enjoy examining on this website , it holds superb content . "The longing to produce great inspirations didn't produce anything but more longing." by Sophie Kerr.

    https://www.electricpercolatorcoffeepot.com/10-top-coffee-bloggers/

    March 6, 2021 at 15:20 | Report abuse | Reply
  47. frolep rotrem

    I got what you mean , appreciate it for putting up.Woh I am pleased to find this website through google.

    http://www.froleprotrem.com/

    March 15, 2021 at 05:59 | Report abuse | Reply
  48. Jeramy Marmol

    I just wanted to write a small comment to appreciate you for these great tips and tricks you are posting here. My incredibly long internet lookup has at the end of the day been compensated with incredibly good knowledge to go over with my friends and classmates. I would suppose that many of us visitors are undoubtedly fortunate to be in a remarkable community with very many awesome people with very beneficial advice. I feel extremely lucky to have come across your entire webpages and look forward to really more excellent minutes reading here. Thanks once more for everything.

    http://www.froleprotrem.com/

    March 24, 2021 at 17:40 | Report abuse | Reply
  49. Karren Valliere

    Hi there, I found your web site via Google while searching for a related topic, your website came up, it looks good. I have bookmarked it in my google bookmarks.

    http://www.froleprotrem.com/

    March 25, 2021 at 05:27 | Report abuse | Reply
1 2

Leave a Reply to https://europa-road.eu/hu/gepszallitas-arak.php


 

CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

Advertisement
About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.