home
RSS
October 13th, 2011
12:01 AM ET

Healthier foods earn healthier profits

Foods that are good for the waistline are also good for the bottom line.  That’s the conclusion of a report out Thursday from the Hudson Institute, a non-partisan policy research organization.

The Hudson Institute’s Obesity Solutions Initiative found the food and beverage companies with the most “better for you” products grew faster, had higher profits and superior shareholder returns over the last five years.

Hank Cardello, a former food company executive and lead author, said the report was the first to look at profitability of healthier products in terms CEOs can understand.

“It’s always been a moral argument as opposed to a business argument why it makes sense to move in that direction,” Cardello said.

The report analyzed 15 of the largest food and beverage companies, including Coke, Pepsi, General Mills, Kellogg’s, General Mills, Nestle, Dannon, Nabisco and Campbell Soup.

On average, 38.6 percent of the sales were from foods and beverages deemed “better for you.” The remaining foods and beverages were classified as “traditional.”

Companies with above-average sales were compared with those below average. The companies that sold more “better for you” products reported almost double the profit margin and stock performance. “Better for you” products also accounted for almost three-quarters of sales growth.

But  Michele Simon, author of "Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back," said the growth figures give a false impression.

“The higher growth is usually because these are newer products, which tend to do better in growth figures, so it’s somewhat misleading to even say ‘better for you’ products are growing faster when they may just be newer,” Simon said in an e-mail.

The report categorized  “better for you” products as “lite foods” such as Nestle’s Lean Cuisine, Coca-Cola Zero and Tropicana 50 and “good foods,” such as General Mills’ Cheerios, Dannon Yogurt and Campbell’s Tomato Soup.

“Traditional foods” included Kellogg’s Frosted Flakes, Hellmann’s Mayonnaise, Coke and Tropicana orange juice.

Marion Nestle, a New York University professor and author of "Food Politics," said “better for you” is a relative term.

“Just because it’s better for you doesn’t mean it’s good for you,” she said. “What people should really be eating is real foods, not packaged foods, from a nutritional standpoint.”

Cardello said he hopes the report, underwritten by the Robert Wood Johnson Foundation,  will prompt companies to place more emphasis on “better for you” foods and beverages and accelerate development of more nutritious products.

“I certainly think it gives ammunition to C suites and their boards to move in this direction,” said Cardello, director of the Obesity Solutions Initiative. “We’re not saying walk away from what you have. We’re just saying as a growth mechanism, this is very enticing.”

The mission of the Obesity Solutions Initiative is to come up with practical, market-based solutions to the world's obesity epidemic.

The Hudson Institute did not release rankings of how the individual companies fared in terms of sales of “better for you” versus “traditional” foods and beverages.


soundoff (685 Responses)
  1. 2006 Sprinter Transmion Repair

    I needed to thank you for this excellent read!! I definitely loved every bit of it. I've got you book-marked to check out new stuff you postÖ

    https://2ch-ranking.net/redirect.php?url=https://www.youtube.com/watch?v=9-iehpa-Qy4

    June 3, 2021 at 18:30 | Report abuse | Reply
  2. rv parts orange county

    https://www.google.com.ag/url?q=http://youtube.com/watch?v=9q6UM3yy8RQ

    June 3, 2021 at 19:03 | Report abuse | Reply
  3. rv repair near here

    Everything is very open with a very clear explanation of the challenges. It was definitely informative. Your website is useful. Thanks for sharing!

    http://ww17.acconsthost.com/__media__/js/netsoltrademark.php?d=youtube.com/watch?v=-dA1_oKAQ1g/

    June 3, 2021 at 19:17 | Report abuse | Reply
  4. rv slide out water damage repair

    http://www.irwebcast.com/cgi-local/report/redirect.cgi?url=http://youtube.com/watch?v=yRyWMuT9rYo/

    June 3, 2021 at 19:34 | Report abuse | Reply
  5. rv rental orange county

    http://webmail.unige.it/horde/util/go.php?url=http://youtube.com/watch?v=bya-7KoWO-A

    June 3, 2021 at 19:40 | Report abuse | Reply
  6. Dustin Sins

    wonderful publish, very informative. I ponder why the opposite experts of this sector don't understand this. You should continue your writing. I'm sure, you've a great readers' base already!

    https://google.com.jm/url?q=https://getpocket.com/@rocvietnam

    June 3, 2021 at 21:46 | Report abuse | Reply
  7. national interstate rv insurance

    Aw, this was a very good post. Spending some time and actual effort to produce a great articleÖ but what can I sayÖ I procrastinate a lot and don't manage to get anything done.

    http://loopbaan.dezorggroep.nl/redirect.php?from=www.ocrvexperts.com/

    June 4, 2021 at 03:50 | Report abuse | Reply
  8. rv repair

    https://www.ics.org/Wasabi/Common/Logout.aspx?Returnurl=https://ocrv.mobi/rv-repair-shop-woodland-hills-california

    June 4, 2021 at 04:39 | Report abuse | Reply
  9. winco near me

    Hi, I do believe this is an excellent web site. I stumbledupon it 😉 I am going to come back once again since I book marked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.

    https://brettterpstra.com/share/fymdproxy.php?url=http://bestlocalnearme.com/

    June 4, 2021 at 04:39 | Report abuse | Reply
  10. Mercedes Sprinter Van Service Near Me

    http://annieoakley.cn/__media__/js/netsoltrademark.php?d=fleetservicerepairshop.com/

    June 4, 2021 at 04:43 | Report abuse | Reply
  11. Debbie Frank

    It is best to participate in a contest for the most effective blogs on the web. I will suggest this web site!

    https://google.bt/url?q=https://dribbble.com/rocvietnam/

    June 4, 2021 at 05:07 | Report abuse | Reply
  12. Sprinter Black Death Repair

    Next time I read a blog, I hope that it doesn't disappoint me as much as this particular one. After all, I know it was my choice to read through, but I truly thought you would have something useful to talk about. All I hear is a bunch of complaining about something that you could possibly fix if you were not too busy searching for attention.

    http://www.crashsite.com/__media__/js/netsoltrademark.php?d=sprintervanrepairnearme.com/

    June 4, 2021 at 06:54 | Report abuse | Reply
  13. Mercedes Benz Sprinter Service Center Near Me

    Having read this I believed it was extremely informative. I appreciate you taking the time and effort to put this short article together. I once again find myself personally spending way too much time both reading and leaving comments. But so what, it was still worth it!

    http://www.aidenpan.com/home/link.php?url=https://ocrvcenter.info/

    June 4, 2021 at 11:42 | Report abuse | Reply
  14. RV Roof Repair Near Me

    I was able to find good advice from your blog posts.

    https://d.agkn.com/pixel/2389/?che=2979434297&col=22204979,1565515,238211572,435508400,111277757&l1=http://ocrvcenter.net/rv-repair-shop-national-city-california

    June 4, 2021 at 16:17 | Report abuse | Reply
  15. work from home jobs near me

    http://www.response-o-matic.com/thank_you.php?u=https://bulknearme.com/&t=near+me

    June 4, 2021 at 16:20 | Report abuse | Reply
  16. Sprinter Van Service

    Oh my goodness! Impressive article dude! Thank you so much, However I am having issues with your RSS. I donít understand why I can't join it. Is there anybody having identical RSS issues? Anyone who knows the solution will you kindly respond? Thanks!!

    https://www.freecenter.com/db/review.cgi?category=pda&url=http://www.commercialvanrepairshop.com/

    June 4, 2021 at 16:45 | Report abuse | Reply
  17. Mercedes Benz Collision Repair Sprinter Van

    http://iwanttomeetyou.net/__media__/js/netsoltrademark.php?d=www.sprintervanrepairnearme.com

    June 4, 2021 at 17:26 | Report abuse | Reply
  18. best auto body shop in orange county

    You're so cool! I don't suppose I've read something like this before. So wonderful to find somebody with some unique thoughts on this issue. Really.. thank you for starting this up. This site is one thing that is needed on the web, someone with a bit of originality!

    http://www.goodeal.com/__media__/js/netsoltrademark.php?d=www.oc-rv.com

    June 4, 2021 at 19:32 | Report abuse | Reply
  19. Rolf Dentino

    With havin so much content and articles do you ever run into any issues of plagorism or copyright infringement? My site has a lot of completely unique content I've either created myself or outsourced but it looks like a lot of it is popping it up all over the web without my permission. Do you know any solutions to help prevent content from being ripped off? I'd definitely appreciate it.

    https://cse.google.dz/url?q=https://www.pinterest.com/rocvietnam/

    June 4, 2021 at 21:20 | Report abuse | Reply
  20. Start Error Mercedes Sprinter Repair

    http://rampe.com/__media__/js/netsoltrademark.php?d=sprinterrepairnearme.com/

    June 5, 2021 at 06:10 | Report abuse | Reply
  21. semi truck paint shops near me

    https://monitor.clickcease.com/tracker/tracker?id=Tcmwi3RgKQiVSy&kw=yahoobacklinks&nw=g&url=http://ocrvcenter.org/rv-repair-shop-orange-california

    June 5, 2021 at 06:20 | Report abuse | Reply
  22. Social Media Marketing Business

    http://irankhodro.com/__media__/js/netsoltrademark.php?d=postfallsbootcamp.com

    June 5, 2021 at 06:31 | Report abuse | Reply
  23. rv window replacement near me

    There is definately a lot to know about this subject. I like all the points you made.

    http://www.lawcal.net/__media__/js/netsoltrademark.php?d=ocrvluxurycoaches.com

    June 5, 2021 at 08:46 | Report abuse | Reply
  24. Roselyn Venice

    Nice read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!

    https://images.google.tt/url?q=https://www.pearltrees.com/rocvietnam

    June 5, 2021 at 14:56 | Report abuse | Reply
  25. Mercedes Benz Sprinter Chassis Repair

    http://westsideink.com/__media__/js/netsoltrademark.php?d=www.sprintervanrepair.com

    June 6, 2021 at 01:12 | Report abuse | Reply
  26. tow truck repair

    I blog quite often and I really appreciate your information. The article has truly peaked my interest. I'm going to bookmark your website and keep checking for new details about once per week. I opted in for your RSS feed too.

    https://clubs.london.edu/click?uid=24ce7c96-76b4-11e6-8631-0050569d64d5&r=https://theocrv.com/rv-repair-shop-porter-ranch-california

    June 6, 2021 at 02:12 | Report abuse | Reply
  27. Carri Vo

    You made some respectable points there. I seemed on the web for the issue and located most people will go along with with your website.

    http://google.kg/url?q=https://www.scoop.it/topic/camping-by-roc-vietnam

    June 6, 2021 at 02:27 | Report abuse | Reply
  28. car rental near me

    http://endoedge.com/__media__/js/netsoltrademark.php?d=www.reviewnearme.com

    June 6, 2021 at 06:25 | Report abuse | Reply
  29. Steve Gress

    I do not even know the way I stopped up here, but I assumed this put up was great. I do not recognise who you're but certainly you're going to a well-known blogger if you happen to aren't already 😉 Cheers!

    https://cse.google.com.sb/url?q=https://www.blogger.com/profile/02849114574221820567

    June 6, 2021 at 12:43 | Report abuse | Reply
  30. Sprinter Tcu Repair

    http://www.empocher.com/__media__/js/netsoltrademark.php?d=commercialrepairshop.com

    June 6, 2021 at 12:50 | Report abuse | Reply
  31. 파워볼 사이트

    Hi there! This post could not be written any better! Going through this article reminds me of my previous roommate! He always kept preaching about this. I'll send this post to him. Fairly certain he will have a great read. Many thanks for sharing!

    https://ilearn.tek.zone/members/baccarat8talktrail31/activity/186632/

    June 6, 2021 at 16:10 | Report abuse | Reply
  32. 파워볼 사이트

    Good post. I learn something totally new and challenging on sites I stumbleupon everyday. It's always useful to read through content from other writers and use a little something from other websites.

    https://imoodle.win/wiki/Casinos_Amazing_Sources_of_Entertainment

    June 7, 2021 at 02:46 | Report abuse | Reply
  33. Nickole Leininger

    I’m not sure where you are getting your info, but great topic. I needs to spend some time learning much more or understanding more. Thanks for great info I was looking for this info for my mission.

    http://maps.google.tg/url?q=https://gravatar.com/rocvietnam

    June 7, 2021 at 06:29 | Report abuse | Reply
  34. safeco windshield repair

    http://celebritybirthdays.com/__media__/js/netsoltrademark.php?d=ocrvmotorsports.net/

    June 7, 2021 at 07:27 | Report abuse | Reply
  35. Mercedes Benz Sprinter Service Centers Near Me

    Way cool! Some very valid points! I appreciate you writing this write-up and also the rest of the website is very good.

    http://www.nap.halfmoon.jp/ps_nappy1/ps_search.cgi?act=jump&access=1&url=https://ocrvcenter.org/rv-repair-shop-stanton-california

    June 7, 2021 at 11:17 | Report abuse | Reply
  36. Herbert Mateos

    That stated, we remain in a excellent state of mind today. Prepared to place our 'watch pundit' qualifications on the line and grab the bull by the horns.

    https://profile.hatena.ne.jp/Jodierodenth/profile

    June 7, 2021 at 11:33 | Report abuse | Reply
  37. 먹튀검증사이트

    Pretty! This was a really wonderful post. Many thanks for providing this info.

    http://forum.geonames.org/gforum/user/edit/557393.page

    June 7, 2021 at 12:52 | Report abuse | Reply
  38. Mauro Pavish

    It’s really a great and useful piece of info. I am glad that you shared this useful information with us. Please keep us informed like this. Thank you for sharing.

    https://maps.google.jo/url?q=https://gravatar.com/rocvietnam

    June 7, 2021 at 13:10 | Report abuse | Reply
  39. 3.0 Sprinter Vacuum Pump Repair

    An impressive share! I have just forwarded this onto a colleague who was conducting a little research on this. And he in fact bought me dinner simply because I stumbled upon it for him... lol. So allow me to reword this.... Thanks for the meal!! But yeah, thanks for spending some time to discuss this issue here on your website.

    http://tuyendung.com/__media__/js/netsoltrademark.php?d=sprinterrepairnearme.com

    June 7, 2021 at 13:15 | Report abuse | Reply
  40. 부산출장

    Pretty! This has been an extremely wonderful post. Many thanks for providing this information.

    http://ysp.jrdsj.com/artbbs/home.php?mod=space&uid=137878

    June 7, 2021 at 19:00 | Report abuse | Reply
  41. packers and movers from chennai to bangalore

    Just a smiling visitor here to share the love (:, btw great style and design. “The price one pays for pursuing a profession, or calling, is an intimate knowledge of its ugly side.” by James Arthur Baldwin.

    https://www.tsrscraptraders.com/

    June 7, 2021 at 22:31 | Report abuse | Reply
  42. california coach towing orange

    https://kamaz.ru/away.php?url=http://ocrv.org/rv-repair-shop-sunland-tujunga-california

    June 8, 2021 at 00:11 | Report abuse | Reply
  43. Sprinter Armrest Repair

    Hello there! I simply would like to offer you a big thumbs up for the excellent info you have got here on this post. I am returning to your blog for more soon.

    https://fast.accesstrade.com.vn/deep_link/4348611826491973833?url=https://ocrv.info/rv-bathroom-repair-near-me

    June 8, 2021 at 00:41 | Report abuse | Reply
  44. trailer repair nearby

    https://cloudsso.hikvision.com/logout?service=http://hootnholler.net/category/uncategorized/page/136/

    June 8, 2021 at 01:00 | Report abuse | Reply
  45. RV Restoration Riverside

    Good site you have got here.. Itís hard to find quality writing like yours these days. I honestly appreciate individuals like you! Take care!!

    http://library.sust.edu/cgi-bin/koha/tracklinks.pl?biblionumber=32573&uri=http://ingenieurleistungenreiter.de/index.php?option=com_phocaguestbook&view=phocaguestbook&id=1&Itemid=4&t=2760&limitstart=85780

    June 8, 2021 at 01:03 | Report abuse | Reply
  46. 청주출장후불

    May I simply just say what a relief to find somebody who genuinely understands what they are discussing on the internet. You definitely realize how to bring an issue to light and make it important. More and more people must check this out and understand this side of your story. I was surprised you are not more popular because you certainly possess the gift.

    https://elearnportal.science/wiki/Dry_Brushing_Human_Body_Brush_Heal_For_Healthy_Lifestyles

    June 8, 2021 at 05:58 | Report abuse | Reply
  47. 부산출장

    Way cool! Some very valid points! I appreciate you penning this write-up and the rest of the website is also very good.

    http://www.rohstoff-welt.de/goto.php?url=http://massage4caidenehuf994.image-perth.org/5-laws-anyone-working-in-busanchuljang-should-know

    June 8, 2021 at 08:05 | Report abuse | Reply
  48. Lashawnda Chancellor

    Hey very nice website!! Man .. Excellent .. Amazing .. I will bookmark your site and take the feeds also…I'm happy to find a lot of useful info here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .

    https://google.com.pa/url?q=https://www.youtube.com/channel/UCgS80KzxmPxV7mFkGf6H_hQ/

    June 8, 2021 at 12:19 | Report abuse | Reply
  49. 청주출장

    Greetings! Very useful advice in this particular post! It is the little changes that produce the largest changes. Thanks for sharing!

    https://ug-plast.ru/forum/index.php?action=profile;area=forumprofile;u=1290009

    June 8, 2021 at 14:42 | Report abuse | Reply
  50. wall paint shops near me

    https://pipmag.agilecrm.com/click?u=http://ocrv.vip/rv-headlight-repair-near-me

    June 8, 2021 at 20:26 | Report abuse | Reply
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Leave a Reply to Content Marketing Boutique


 

CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

Advertisement
About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.