October 13th, 2011
12:01 AM ET

Healthier foods earn healthier profits

Foods that are good for the waistline are also good for the bottom line.  That’s the conclusion of a report out Thursday from the Hudson Institute, a non-partisan policy research organization.

The Hudson Institute’s Obesity Solutions Initiative found the food and beverage companies with the most “better for you” products grew faster, had higher profits and superior shareholder returns over the last five years.

Hank Cardello, a former food company executive and lead author, said the report was the first to look at profitability of healthier products in terms CEOs can understand.

“It’s always been a moral argument as opposed to a business argument why it makes sense to move in that direction,” Cardello said.

The report analyzed 15 of the largest food and beverage companies, including Coke, Pepsi, General Mills, Kellogg’s, General Mills, Nestle, Dannon, Nabisco and Campbell Soup.

On average, 38.6 percent of the sales were from foods and beverages deemed “better for you.” The remaining foods and beverages were classified as “traditional.”

Companies with above-average sales were compared with those below average. The companies that sold more “better for you” products reported almost double the profit margin and stock performance. “Better for you” products also accounted for almost three-quarters of sales growth.

But  Michele Simon, author of "Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back," said the growth figures give a false impression.

“The higher growth is usually because these are newer products, which tend to do better in growth figures, so it’s somewhat misleading to even say ‘better for you’ products are growing faster when they may just be newer,” Simon said in an e-mail.

The report categorized  “better for you” products as “lite foods” such as Nestle’s Lean Cuisine, Coca-Cola Zero and Tropicana 50 and “good foods,” such as General Mills’ Cheerios, Dannon Yogurt and Campbell’s Tomato Soup.

“Traditional foods” included Kellogg’s Frosted Flakes, Hellmann’s Mayonnaise, Coke and Tropicana orange juice.

Marion Nestle, a New York University professor and author of "Food Politics," said “better for you” is a relative term.

“Just because it’s better for you doesn’t mean it’s good for you,” she said. “What people should really be eating is real foods, not packaged foods, from a nutritional standpoint.”

Cardello said he hopes the report, underwritten by the Robert Wood Johnson Foundation,  will prompt companies to place more emphasis on “better for you” foods and beverages and accelerate development of more nutritious products.

“I certainly think it gives ammunition to C suites and their boards to move in this direction,” said Cardello, director of the Obesity Solutions Initiative. “We’re not saying walk away from what you have. We’re just saying as a growth mechanism, this is very enticing.”

The mission of the Obesity Solutions Initiative is to come up with practical, market-based solutions to the world's obesity epidemic.

The Hudson Institute did not release rankings of how the individual companies fared in terms of sales of “better for you” versus “traditional” foods and beverages.

soundoff (685 Responses)
  1. RV TV Riverside


    May 26, 2021 at 04:23 | Report abuse | Reply
  2. orange skye body and beauty bar

    Hello there! This blog post could not be written any better! Looking at this article reminds me of my previous roommate! He always kept preaching about this. I most certainly will send this information to him. Fairly certain he will have a very good read. Many thanks for sharing!


    May 26, 2021 at 04:27 | Report abuse | Reply
  3. school bus repair shops


    May 26, 2021 at 05:11 | Report abuse | Reply
  4. 2800 Suspension Repair Sprinter Van


    May 26, 2021 at 13:17 | Report abuse | Reply
  5. Sprinter Van Repair Shops Near Me


    May 26, 2021 at 13:56 | Report abuse | Reply
  6. RV Bathroom Riverside

    You have made some decent points there. I checked on the net for more info about the issue and found most people will go along with your views on this website.


    May 26, 2021 at 14:34 | Report abuse | Reply
  7. Internet Marketing Experts Near Me

    This site definitely has all of the info I needed about this subject and didnít know who to ask.


    May 26, 2021 at 17:13 | Report abuse | Reply
  8. camper repair shops near me


    May 26, 2021 at 17:49 | Report abuse | Reply
  9. RV Alignment California


    May 26, 2021 at 17:59 | Report abuse | Reply
  10. local rv repair shops


    May 26, 2021 at 18:45 | Report abuse | Reply
  11. Darell Curci


    May 27, 2021 at 00:59 | Report abuse | Reply
  12. RV Alignment Los Angeles


    May 27, 2021 at 01:43 | Report abuse | Reply
  13. Demetra Bussey


    May 27, 2021 at 01:46 | Report abuse | Reply
  14. rv repair materials

    Spot on with this write-up, I seriously feel this website needs much more attention. I’ll probably be back again to see more, thanks for the info!


    May 27, 2021 at 03:13 | Report abuse | Reply
  15. repairing rv blinds

    Excellent article! We will be linking to this great content on our site. Keep up the good writing.


    May 27, 2021 at 03:41 | Report abuse | Reply
  16. RV Bathroom Near Me

    I couldn’t resist commenting. Very well written!


    May 27, 2021 at 06:11 | Report abuse | Reply
  17. RV Batteries Los Angeles


    May 27, 2021 at 13:05 | Report abuse | Reply
  18. rv storage orange county ca

    I truly love your website.. Great colors & theme. Did you make this web site yourself? Please reply back as I’m trying to create my own personal website and would love to find out where you got this from or what the theme is named. Cheers!


    May 27, 2021 at 13:58 | Report abuse | Reply
  19. trailer repair shops near me


    May 27, 2021 at 17:47 | Report abuse | Reply
  20. oc collision center


    May 27, 2021 at 19:30 | Report abuse | Reply
  21. RV Driver Seats Riverside


    May 28, 2021 at 02:48 | Report abuse | Reply
  22. nearest trailer repair

    I used to be able to find good info from your blog articles.


    May 28, 2021 at 06:06 | Report abuse | Reply
  23. RV Tires Orange County


    May 28, 2021 at 06:07 | Report abuse | Reply
  24. bus mechanic near me

    I truly love your site.. Excellent colors & theme. Did you create this website yourself? Please reply back as I’m hoping to create my very own website and want to know where you got this from or what the theme is called. Many thanks!


    May 28, 2021 at 06:53 | Report abuse | Reply
  25. RV Furniture Riverside


    May 28, 2021 at 12:45 | Report abuse | Reply
  26. Local Marketing Services


    May 28, 2021 at 12:52 | Report abuse | Reply
  27. orange rv

    Spot on with this write-up, I seriously believe this amazing site needs far more attention. I’ll probably be returning to see more, thanks for the information!


    May 28, 2021 at 15:38 | Report abuse | Reply
  28. RV Flooring Orange County

    Hi, I do believe this is a great blog. I stumbledupon it 😉 I'm going to come back yet again since I book marked it. Money and freedom is the greatest way to change, may you be rich and continue to help other people.


    May 28, 2021 at 16:38 | Report abuse | Reply
  29. car sound system repair near me


    May 29, 2021 at 01:23 | Report abuse | Reply
  30. City Bus Repair Shop

    After looking at a few of the blog articles on your web page, I really appreciate your way of writing a blog. I added it to my bookmark site list and will be checking back in the near future. Please visit my website as well and tell me your opinion.


    May 29, 2021 at 12:19 | Report abuse | Reply
  31. Courier Van Repair Shop

    Good info. Lucky me I found your site by accident (stumbleupon). I have book-marked it for later!


    May 29, 2021 at 13:09 | Report abuse | Reply
  32. Stomach Fetish

    It’s nearly impossible to find knowledgeable people in this particular topic, but you seem like you know what you’re talking about! Thanks


    May 29, 2021 at 14:01 | Report abuse | Reply
  33. Sprinter Van Maintenance

    The next time I read a blog, I hope that it doesn't disappoint me as much as this particular one. I mean, Yes, it was my choice to read, nonetheless I genuinely thought you would have something useful to say. All I hear is a bunch of moaning about something that you could possibly fix if you weren't too busy searching for attention.


    May 29, 2021 at 19:56 | Report abuse | Reply
  34. Google Marketing Specialists


    May 29, 2021 at 20:52 | Report abuse | Reply
  35. Collision Repair Shop Near Me


    May 29, 2021 at 23:05 | Report abuse | Reply
  36. Wheelchair Van Repair


    May 30, 2021 at 00:38 | Report abuse | Reply
  37. Enterprise Truck Repair Shop


    May 30, 2021 at 00:43 | Report abuse | Reply
  38. Zane Greife

    Greetings! Very helpful advice within this post! It is the little changes which will make the most important changes. Thanks for sharing!


    May 30, 2021 at 00:51 | Report abuse | Reply
  39. Bucket Truck Repair

    I was able to find good advice from your blog posts.


    May 30, 2021 at 08:00 | Report abuse | Reply
  40. Luxury Repair Shop

    Excellent blog you have got here.. It’s hard to find high quality writing like yours nowadays. I really appreciate individuals like you! Take care!!


    May 30, 2021 at 10:11 | Report abuse | Reply
  41. Video Marketing Companies Near Me


    May 30, 2021 at 10:54 | Report abuse | Reply
  42. Jan Bolins

    The following time I learn a blog, I hope that it doesnt disappoint me as a lot as this one. I mean, I know it was my choice to learn, but I really thought youd have something fascinating to say. All I hear is a bunch of whining about something that you might fix for those who werent too busy searching for attention.


    May 30, 2021 at 21:39 | Report abuse | Reply
  43. Digital Marketing Specialists


    May 30, 2021 at 22:20 | Report abuse | Reply
  44. Semi Truck Frame Repair Shop

    Oh my goodness! Impressive article dude! Many thanks, However I am going through difficulties with your RSS. I don’t understand why I am unable to join it. Is there anybody having the same RSS problems? Anybody who knows the solution will you kindly respond? Thanks!!


    May 30, 2021 at 22:54 | Report abuse | Reply
  45. Rv Wrap Shop


    May 31, 2021 at 00:58 | Report abuse | Reply
  46. Sprinter Van Collision Repair Shop

    This website was... how do I say it? Relevant!! Finally I have found something that helped me. Thanks a lot!


    May 31, 2021 at 02:42 | Report abuse | Reply
  47. Rv Repair

    This is a really good tip particularly to those new to the blogosphere. Simple but very precise information… Appreciate your sharing this one. A must read post!


    May 31, 2021 at 02:58 | Report abuse | Reply
  48. Sprinter Van Conversion


    May 31, 2021 at 05:49 | Report abuse | Reply
  49. RV Repair Shops Near My Location

    Nice post. I learn something totally new and challenging on websites I stumbleupon on a daily basis. It's always interesting to read through content from other writers and use something from their web sites.


    May 31, 2021 at 06:30 | Report abuse | Reply
  50. Van Alignment Shop Near Me

    You need to be a part of a contest for one of the most useful sites online. I'm going to highly recommend this blog!


    May 31, 2021 at 07:24 | Report abuse | Reply
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Leave a Reply to bathroom repair near me


CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.