home
RSS
What makes a song popular? The brain may know
June 10th, 2011
05:25 PM ET

What makes a song popular? The brain may know

Do you know a future hit when you hear one?

New research from Emory University suggests that particular patterns of brain activity may be able to predict the popularity of music. More importantly, says lead researcher Gregory Berns, brain research might help forecast how culturally influential ideas can become. The study will be published in the Journal of Consumer Psychology.

Berns and colleagues discovered the phenomenon accidentally. They had set out to look at the effects of popular opinion on adolescent preferences, using 120 songs by unsigned artists on MySpace that the participants probably hadn't heard of before. They conducted the experiment in 2006 with 27 participants aged 12 to 17, and used functional magnetic resonance imaging (fMRI) to record brain responses to each of the songs.

Most of these songs didn't ever sell well. But in a few cases, they realized in the intervening years, several of the songs had gone on to become more widely popular, such as “Apologize” by One Republic.

Comparing brain response data with sales of those songs from 2007 to 2010, they found a correlation between particular brain responses and songs that would go on to sell more than 20,000 units. About 1/3 of the songs that sold more than this drew strong activity from two brain regions associated with reward. Weak responses were even better at predicting flops; lower activity was associated with about 90% of songs selling less than 20,000 units.

Strong activity in two brain regions could predict hits about 1/3 of the time. Weak activity was even better at predicting non-hits.

There are caveats, of course. The sample size of 27 is relatively small, and may not be representative of the general population, although teenagers do tend to buy a lot of music, Berns said.

The two brain regions researchers identified as important in this study, called the orbitofrontal cortex and ventral striatum, have been shown previously to be activated in situations where a person is anticipating something that he or she likes. That could be money, music, wine, and other items that people purchase.

"There's the sense that this circuit is somehow representing common utility or value to the person," Berns said.

Interestingly, the brain responses in those regions were better predictors of song success than whether the participants said they liked or disliked any given song. Berns speculates that's because when someone asks you what you think of a song, you might tailor your answer to what you believe the questioner wants to hear. The brain response may be the raw feeling you have about it.

While previous research looked at individual preferences, this study suggests that brain scans can predict widespread preferences of others. And actually, there are plenty of "neuromarketing" companies out there trying to exploit that idea, although these researchers are not affiliated with them.

Berns and colleagues are also studying how religious and political ideology are represented in the brain.

"There’s no reason why we couldn’t apply the same type of techniques to understand how people process concepts and ideas, and try to forecast whether those will will have staying power," he said.


soundoff (708 Responses)
  1. https://mbee.com.vn/bao-gia-vach-ngan-ve-sinh-compact-hpl-12mm-nam-2020/

    Hi there to every body, it's my first pay a quick visit of this weblog; this web site includes amazing and really good information in support
    of visitors.

    May 31, 2021 at 13:40 | Report abuse | Reply
  2. Ram High Top Van Repair Shop

    After going over a number of the articles on your web site, I really appreciate your way of writing a blog. I book-marked it to my bookmark webpage list and will be checking back soon. Please visit my web site as well and let me know how you feel.

    https://www.knipsclub.de/weiterleitung/?url=https://sprintervanrepairshop.com/sprinter-van-alignment-shop-near-me/

    May 31, 2021 at 15:05 | Report abuse | Reply
  3. Mercedes Winnebago Sprinter Repair

    https://www.tinyportal.net/proxy.php?request=http://sprintervanrepair.com/

    May 31, 2021 at 16:33 | Report abuse | Reply
  4. Sprinter Mercedes Service

    https://www.pcinhk.com/discuz/uchome/link.php?url=https://sprintervanrepairnearme.com

    May 31, 2021 at 19:02 | Report abuse | Reply
  5. Nissan High Top Van Repair

    http://assistive.aireuropa.com/h5/assistive/r/fleetservicesocrv.com/van-technician-shop-near-me

    May 31, 2021 at 19:32 | Report abuse | Reply
  6. Handicap Van Repair Near Me

    http://my.migrationpolicy.org/salsa/track.jsp?url=https://sprintervanrepairnearme.com/

    May 31, 2021 at 21:45 | Report abuse | Reply
  7. RV And Truck Repair Near Me

    http://www.howard.edu/asp/linkcounter/resourcesondemand.asp?url=http://www.ocrvandtrucks.com

    May 31, 2021 at 22:08 | Report abuse | Reply
  8. Gmc Cargo Van Repair Shop Near Me

    https://historyhub.history.gov/external-link.jspa?url=https://www.commercialvanrepairshop.com/sprinter-van-upgrades-shop-near-me

    May 31, 2021 at 23:20 | Report abuse | Reply
  9. Sprinter Van Side Repair Price

    http://mambasana.ru/redir/?www.sprintervanrepairnearme.com

    May 31, 2021 at 23:30 | Report abuse | Reply
  10. RV Roof Repair Near Me

    http://yellowpages.sj-r.com/__media__/js/netsoltrademark.php?d=ocrvcenter.net/

    May 31, 2021 at 23:48 | Report abuse | Reply
  11. Rv Alignment Shop Near Me

    Saved as a favorite, I really like your website!

    https://historyhub.history.gov/external-link.jspa?url=http://fleettruckrepairshop.com/ford-luxury-van-repair-shop-near-me

    June 1, 2021 at 01:41 | Report abuse | Reply
  12. Sprinter Van Front Wiper Rust Repair

    http://www.selfphp.de/newsletterausgaben/tran.php?uid=UID-USER.&dest=http://sprinterrepairnearme.com/

    June 1, 2021 at 06:09 | Report abuse | Reply
  13. Collision Repair Shop Near Me

    http://yellowpages.cantonrep.com/__media__/js/netsoltrademark.php?d=sprintervanrepairshop.com/van-wrap-shop-near-me/

    June 1, 2021 at 08:06 | Report abuse | Reply
  14. Passenger Van Repair

    http://www.nap.halfmoon.jp/ps_nappy1/ps_search.cgi?act=jump&access=1&url=https://commercialvanrepairshop.com/upgrades-shop-near-me/

    June 1, 2021 at 09:57 | Report abuse | Reply
  15. Collision Repair Shop

    http://www.flash.wakunavi.net/rank.cgi?mode=link&id=333&url=https://photosbyjfo.com/2018/07/09/english-is-a-weird-language/

    June 1, 2021 at 10:04 | Report abuse | Reply
  16. auto paint supply orange county ca

    The very next time I read a blog, I hope that it won't fail me as much as this particular one. I mean, Yes, it was my choice to read, but I truly believed you'd have something helpful to talk about. All I hear is a bunch of complaining about something that you could possibly fix if you weren't too busy looking for attention.

    http://www.vanpeople.com/space/link.php?url=https://clintbakerphotography.com/finally-a-photo/

    June 1, 2021 at 12:10 | Report abuse | Reply
  17. furniture restoration orange county

    Your style is very unique in comparison to other people I have read stuff from. I appreciate you for posting when you have the opportunity, Guess I'll just book mark this site.

    https://www.tapinto.net/newsletters/5bf3cd94a06be2548000001f/register_click?url=https://gamermaster.com.br/dead-effect-2-para-android-e-ios/

    June 1, 2021 at 12:19 | Report abuse | Reply
  18. Sprinter Van Technician Shop Near Me

    http://ladygamer.jp/ws/rank.cgi?mode=link&id=299&url=http://411freedirectory.com/listing/trailer-repair-near-my-location-195170

    June 1, 2021 at 14:47 | Report abuse | Reply
  19. rv vinyl wraps

    /

    June 1, 2021 at 15:00 | Report abuse | Reply
  20. Isela Lerma

    http://etracker.de/lnkcnt.php?et=mjVFaK&url=https://chancef58i6.blog-mall.com/4980579/a-secret-weapon-for-forklift-repair-services

    June 1, 2021 at 15:46 | Report abuse | Reply
  21. Handicap Van Repair Shop

    Good information. Lucky me I discovered your website by chance (stumbleupon). I have book-marked it for later!

    https://seositecheckup.com/seo-audit/www.gwendosfrescos.com/wp/nessie/

    June 1, 2021 at 20:10 | Report abuse | Reply
  22. rv fiberglass repair

    http://historyhub.history.gov/external-link.jspa?url=http://isnessofbusiness.bligblogging.com/2666263/about-rv-repair-shop

    June 1, 2021 at 21:22 | Report abuse | Reply
  23. headlight repair near me

    https://clubs.london.edu/click?r=https://esoedumag.com/14-year-old-receives-masters-degree/

    June 2, 2021 at 00:52 | Report abuse | Reply
  24. body repair near me

    http://wlfanduel.adsrv.eacdn.com/wl/clk?btag=a_478b_1014&clurl=http://ingenieurleistungenreiter.de/index.php?option=com_phocaguestbook&view=phocaguestbook&id=1&Itemid=4&t=80&limitstart=83040

    June 2, 2021 at 03:03 | Report abuse | Reply
  25. Britta Drinkard

    This is a topic which is near to my heart... Many thanks! Where are your contact details though?

    https://rspcb.safety.fhwa.dot.gov/pageRedirect.aspx?RedirectedURL=https://arthurm15j9.blogginaway.com/4891098/5-tips-about-seo-marketing-firm-you-can-use-today

    June 2, 2021 at 06:46 | Report abuse | Reply
  26. Chas Disabato

    This is a very good tip especially to those fresh to the blogosphere. Short but very accurate info… Many thanks for sharing this one. A must read article!

    https://rspcb.safety.fhwa.dot.gov/pageRedirect.aspx?RedirectedURL=https://kylery49r1.post-blogs.com/23949490/personal-injury-lawyer-an-overview

    June 2, 2021 at 07:10 | Report abuse | Reply
  27. Gary Riech

    I was able to find good advice from your articles.

    https://za.zalo.me/v3/verifyv2/pc?token=OcNsmjfpL0XY2F3BtHzNRs4A-hhQ5q5sPXtbk3O&continue=ocrvfleetservices.com

    June 2, 2021 at 07:45 | Report abuse | Reply
  28. Rosio Schranz

    I could not refrain from commenting. Perfectly written!

    http://etracker.de/lnkcnt.php?et=mjVFaK&url=https://trentonm81p9.total-blog.com/5-easy-facts-about-digital-marketing-course-described-26047155

    June 2, 2021 at 08:52 | Report abuse | Reply
  29. repair rv floor

    Greetings! Very useful advice within this article! It's the little changes that produce the greatest changes. Thanks a lot for sharing!

    http://ric.edu/Pages/link_out.aspx?target=http://clubinsanitybangkok.com/en/component/k2/item/1-live-at-the-black-and-whi?start=797580

    June 2, 2021 at 08:53 | Report abuse | Reply
  30. what kind of paint to use on a horse trailer

    The very next time I read a blog, I hope that it does not disappoint me just as much as this particular one. I mean, Yes, it was my choice to read through, but I genuinely believed you would probably have something interesting to say. All I hear is a bunch of crying about something you could possibly fix if you weren't too busy seeking attention.

    https://hr.pecom.ru/bitrix/rk.php?goto=https://ingenieurleistungenreiter.de/index.php?option=com_phocaguestbook&view=phocaguestbook&id=1&Itemid=4&t=140&limitstart=82980

    June 2, 2021 at 10:38 | Report abuse | Reply
  31. rv service and repair near me

    This is the right webpage for anybody who hopes to find out about this topic. You know a whole lot its almost tough to argue with you (not that I actually will need to…HaHa). You definitely put a new spin on a topic that's been discussed for years. Excellent stuff, just wonderful!

    http://marcellusmatters.psu.edu/?URL=hootnholler.net/how-to-make-money-online/

    June 2, 2021 at 12:11 | Report abuse | Reply
  32. upholsters near me

    I needed to thank you for this very good read!! I definitely enjoyed every bit of it. I've got you saved as a favorite to look at new stuff you post…

    https://go.onelink.me/v1xd?pid=Patch&c=Mobile20Footer&af_web_dp=http://hootnholler.net/yale-experts-explain-net-zero-healthcare-yale-sustainability-yale-news-yale-news/

    June 2, 2021 at 13:10 | Report abuse | Reply
  33. Gail Mohler

    Can I simply say what a comfort to find an individual who really knows what they're discussing on the internet. You actually realize how to bring a problem to light and make it important. A lot more people must check this out and understand this side of your story. I can't believe you are not more popular because you surely have the gift.

    https://rspcb.safety.fhwa.dot.gov/pageRedirect.aspx?RedirectedURL=https://deany50t2.isblog.net/top-guidelines-of-rv-roof-repair-shops-near-me-17901480

    June 2, 2021 at 13:14 | Report abuse | Reply
  34. truck shop

    https://www.dmca.com/Protection/Status.aspx?ID=edc817fd-d796-4c84-abb8-d1cb5b2e3719&refurl=http://starshipcrewconnector.com/comment/688

    June 2, 2021 at 16:16 | Report abuse | Reply
  35. Dorene Armour

    There's certainly a lot to find out about this topic. I like all the points you have made.

    http://dol.deliver.ifeng.com/c?z=ifeng&la=0&si=2&cg=1&c=1&ci=2&or=7549&l=28704&bg=28703&b=37275&u=https://emiliom93a4.get-blogging.com/5976083/the-fact-about-the-best-rv-awning-repair-near-me-that-no-one-is-suggesting

    June 2, 2021 at 17:04 | Report abuse | Reply
  36. mobile rv repair orange county ca

    http://dmca.com/Protection/Status.aspx?ID=edc817fd-d796-4c84-abb8-d1cb5b2e3719&refurl=https://th.playcybergames.com/main/showthread.php?62917-۩۩۩۩-ข้อมูล-สมาชิกใน-ทีม-Baby-Dragon-۩۩۩۩&p=1374891&viewfull=1

    June 3, 2021 at 02:04 | Report abuse | Reply
  37. RV Tires Orange County

    http://www.saudi.net/__media__/js/netsoltrademark.php?d=www.carsonrvexperience.com

    June 3, 2021 at 02:56 | Report abuse | Reply
  38. Digital Marketing Consultant Near Me

    http://www.georgesfinejewelers.com/__media__/js/netsoltrademark.php?d=www.bestservicenearme.com/

    June 3, 2021 at 05:10 | Report abuse | Reply
  39. RV Shades Los Angeles

    I'm excited to discover this page. I wanted to thank you for ones time for this wonderful read!! I definitely enjoyed every part of it and I have you saved as a favorite to see new information in your web site.

    http://dreamprinters.com/__media__/js/netsoltrademark.php?d=newrvowners.com/

    June 3, 2021 at 07:20 | Report abuse | Reply
  40. Sprinter Repair Codes

    Next time I read a blog, Hopefully it does not disappoint me as much as this one. I mean, I know it was my choice to read, however I genuinely thought you'd have something useful to talk about. All I hear is a bunch of crying about something that you could fix if you weren't too busy looking for attention.

    http://salefares.com/__media__/js/netsoltrademark.php?d=sprintervanrepairshop.com

    June 3, 2021 at 07:29 | Report abuse | Reply
  41. Van Repair Near Me

    After looking into a handful of the articles on your website, I honestly appreciate your technique of writing a blog. I saved as a favorite it to my bookmark website list and will be checking back in the near future. Please check out my website as well and tell me your opinion.

    http://www.cchassis.com/__media__/js/netsoltrademark.php?d=sprintervanrepairshop.com

    June 3, 2021 at 09:08 | Report abuse | Reply
  42. RV Generator California

    I'm very pleased to uncover this page. I wanted to thank you for your time for this fantastic read!! I definitely really liked every part of it and I have you bookmarked to look at new things on your site.

    http://importlogistics.net/__media__/js/netsoltrademark.php?d=ocrv.tv/

    June 3, 2021 at 11:44 | Report abuse | Reply
  43. Sprinter Van Repair In Huntington Beach

    Having read this I thought it was really informative. I appreciate you taking the time and effort to put this information together. I once again find myself personally spending a lot of time both reading and leaving comments. But so what, it was still worth it!

    http://www.novalogic.com/remote.asp?NLink=https://www.fleetautorepairshop.com/

    June 3, 2021 at 13:50 | Report abuse | Reply
  44. Sprinter Repair Codes

    Everything is very open with a very clear explanation of the challenges. It was definitely informative. Your website is useful. Thank you for sharing!

    http://www.ab-search.com/rank.cgi?mode=link&id=107&url=http://www.fleetrepairshops.com/

    June 3, 2021 at 14:57 | Report abuse | Reply
  45. Social Media Marketing Market

    You've made some really good points there. I checked on the net to learn more about the issue and found most individuals will go along with your views on this website.

    http://cat.sustech.edu/cgi-bin/koha/tracklinks.pl?uri=//www.bestservicenearme.com/

    June 3, 2021 at 15:17 | Report abuse | Reply
  46. rex trailers horse

    bookmarked!!, I love your blog!

    http://openforbusinessmagazine01.businesscatalyst.com/Redirect.aspx?destination=http://youtube.com/watch?v=jzRx8Uam2aY

    June 3, 2021 at 20:45 | Report abuse | Reply
  47. Mercedes Sprinter Refrigerator Repair

    Good write-up. I absolutely appreciate this website. Thanks!

    https://www.google.im/url?q=http://youtube.com/watch?v=CBG7FYNAfAs

    June 3, 2021 at 21:54 | Report abuse | Reply
  48. solar installation orange county

    https://de.paltalk.com/client/webapp/client/External.wmt?url=https://youtube.com/watch?v=ooi6Umd88oQ

    June 3, 2021 at 22:17 | Report abuse | Reply
  49. telugu movies in california

    http://www.webclap.com/php/jump.php?url=https://www.youtube.com/watch?v=P3A8tAQwZRA/

    June 3, 2021 at 22:54 | Report abuse | Reply
  50. Mercedes Sprinter Authorized Repair Center

    Next time I read a blog, I hope that it does not disappoint me just as much as this one. After all, I know it was my choice to read, but I really thought you'd have something useful to say. All I hear is a bunch of moaning about something that you could possibly fix if you weren't too busy seeking attention.

    http://ww17.freeshoutbox.net/__media__/js/netsoltrademark.php?d=youtube.com/watch?v=yeZ3Fy8EyEc

    June 3, 2021 at 23:07 | Report abuse | Reply
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Leave a Reply to the ones


 

CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

Advertisement
About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.