home
RSS
What makes a song popular? The brain may know
June 10th, 2011
05:25 PM ET

What makes a song popular? The brain may know

Do you know a future hit when you hear one?

New research from Emory University suggests that particular patterns of brain activity may be able to predict the popularity of music. More importantly, says lead researcher Gregory Berns, brain research might help forecast how culturally influential ideas can become. The study will be published in the Journal of Consumer Psychology.

Berns and colleagues discovered the phenomenon accidentally. They had set out to look at the effects of popular opinion on adolescent preferences, using 120 songs by unsigned artists on MySpace that the participants probably hadn't heard of before. They conducted the experiment in 2006 with 27 participants aged 12 to 17, and used functional magnetic resonance imaging (fMRI) to record brain responses to each of the songs.

Most of these songs didn't ever sell well. But in a few cases, they realized in the intervening years, several of the songs had gone on to become more widely popular, such as “Apologize” by One Republic.

Comparing brain response data with sales of those songs from 2007 to 2010, they found a correlation between particular brain responses and songs that would go on to sell more than 20,000 units. About 1/3 of the songs that sold more than this drew strong activity from two brain regions associated with reward. Weak responses were even better at predicting flops; lower activity was associated with about 90% of songs selling less than 20,000 units.

Strong activity in two brain regions could predict hits about 1/3 of the time. Weak activity was even better at predicting non-hits.

There are caveats, of course. The sample size of 27 is relatively small, and may not be representative of the general population, although teenagers do tend to buy a lot of music, Berns said.

The two brain regions researchers identified as important in this study, called the orbitofrontal cortex and ventral striatum, have been shown previously to be activated in situations where a person is anticipating something that he or she likes. That could be money, music, wine, and other items that people purchase.

"There's the sense that this circuit is somehow representing common utility or value to the person," Berns said.

Interestingly, the brain responses in those regions were better predictors of song success than whether the participants said they liked or disliked any given song. Berns speculates that's because when someone asks you what you think of a song, you might tailor your answer to what you believe the questioner wants to hear. The brain response may be the raw feeling you have about it.

While previous research looked at individual preferences, this study suggests that brain scans can predict widespread preferences of others. And actually, there are plenty of "neuromarketing" companies out there trying to exploit that idea, although these researchers are not affiliated with them.

Berns and colleagues are also studying how religious and political ideology are represented in the brain.

"There’s no reason why we couldn’t apply the same type of techniques to understand how people process concepts and ideas, and try to forecast whether those will will have staying power," he said.


soundoff (708 Responses)
  1. Internet Marketing Businesses

    You're so cool! I do not believe I've read anything like that before. So good to find someone with a few genuine thoughts on this topic. Seriously.. thank you for starting this up. This site is something that is needed on the web, someone with a bit of originality!

    http://www.depleev.info/__media__/js/netsoltrademark.php?d=affordableranking.com

    May 25, 2021 at 10:09 | Report abuse | Reply
  2. Digital Marketing Consultant Near Me

    I quite like looking through a post that will make men and women think. Also, many thanks for permitting me to comment!

    https://www.womencando.org/__media__/js/netsoltrademark.php?d=affordableranking.com

    May 25, 2021 at 12:49 | Report abuse | Reply
  3. Content Marketing Agency

    https://asianart.com/links/bottom.php?URL=https://reviewnearme.com/

    May 25, 2021 at 12:55 | Report abuse | Reply
  4. Social Media Marketing Firm

    http://www.rodeoclassifieds.com/adpeeps/adpeeps.php?bfunction=clickad&uid=100000&bzone=miscellaneousbottom&bsize=120×240&btype=3&bpos=default&campaignid=563783&adno=65&transferurl=https://affordableranking.com/

    May 25, 2021 at 13:03 | Report abuse | Reply
  5. Digital Marketing Consultant

    https://www.lovegitararussia.ru/cgi-bin/redirect.cgi?url=affordableranking.com

    May 25, 2021 at 15:03 | Report abuse | Reply
  6. Tritreviewifind

    https://tadagatadalafil.com/ tadalafil liquid tadalafil price walmart tadalafil order online no prescription tadalafil blood pressure

    May 25, 2021 at 16:27 | Report abuse | Reply
  7. Local Marketing Agencies

    I’m impressed, I have to admit. Seldom do I come across a blog that’s both educative and engaging, and let me tell you, you have hit the nail on the head. The issue is something which too few men and women are speaking intelligently about. I am very happy that I stumbled across this in my search for something regarding this.

    https://www.j-friends.jp/cgi/search/rank.cgi?mode=link&id=8555&url=http3A2F2Faffordableranking.com

    May 25, 2021 at 17:30 | Report abuse | Reply
  8. rv fridge repair near me

    Spot on with this write-up, I absolutely think this website needs much more attention. I’ll probably be back again to read more, thanks for the information!

    http://guozhenlai.com/link.php?url=http://benlovatt.com/myearth/forum/viewtopic.php?f=6&p=126473

    May 25, 2021 at 23:43 | Report abuse | Reply
  9. Tembepteriope

    cialis at canadian pharmacy prescription tadalafil online buy tadalafil tadalafil dosage https://apcalisetadalafil.com/ – where to order tadalafil tablets

    May 25, 2021 at 23:59 | Report abuse | Reply
  10. bus body shop

    I could not refrain from commenting. Perfectly written!

    /

    May 26, 2021 at 02:43 | Report abuse | Reply
  11. furniture restoration orange county

    https://www.triathlon.org/?URL=

    May 26, 2021 at 13:04 | Report abuse | Reply
  12. telugu movies in california

    Nice post. I learn something new and challenging on websites I stumbleupon on a daily basis. It will always be exciting to read content from other writers and use something from other web sites.

    http://eforce.todayir.com/en/fileview.php?file=https://ocrvcenter.info/rv-repair-shop-torrance-california

    May 26, 2021 at 16:13 | Report abuse | Reply
  13. Google Marketing Specialist

    Hi there! I just want to offer you a huge thumbs up for the great information you have got right here on this post. I am returning to your web site for more soon.

    http://eromoe.com/search/rank.cgi?mode=link&id=198&url=http://hiddenapples.com/

    May 26, 2021 at 16:44 | Report abuse | Reply
  14. commercial truck painting near me

    https://www.igive.com/isearch/NonStoreExit.cfm?type=1&isid=0df7d37f-4feb-4f0f-b472-1df60f43914d&rurl=https://ocrv.biz/rv-repair-shop-arleta-california

    May 26, 2021 at 18:12 | Report abuse | Reply
  15. Tritreviewifind

    cost of cialis generic cialis tadalafil where to buy tadalafil on line prescription tadalafil online https://tadalafilol.com/

    May 26, 2021 at 22:27 | Report abuse | Reply
  16. semi truck shop near me

    http://www.dreamtemplate.com/preview/?url=https://ocrv.info/rv-repair-shop-big-bear-lake-california

    May 27, 2021 at 09:11 | Report abuse | Reply
  17. Forklift Dealer Near Me

    https://mitsui-shopping-park.com/lalaport/iwata/redirect.html?url=http://forkliftswildwestlifttrucks.com/westminster-forklifts/

    May 27, 2021 at 14:30 | Report abuse | Reply
  18. RV Frame Riverside

    http://www.cnxz.cn/redirect.php?url=https://ocrv.world/rv-repair-shop-laguna-beach-california

    May 27, 2021 at 15:31 | Report abuse | Reply
  19. interstate collision center

    An interesting discussion is definitely worth comment. There's no doubt that that you ought to publish more about this subject, it might not be a taboo matter but usually people don't talk about these issues. To the next! Kind regards!!

    http://em.starz.com/rbc40/c2.php?STAZ/34987929/197338/H/N/V/https://ocrvmotorsports.com/rv-repair-shop-west-hollywood-california

    May 27, 2021 at 15:54 | Report abuse | Reply
  20. redtube us

    Excellent web site you have got here.. It’s difficult to find high quality writing like yours nowadays. I truly appreciate people like you! Take care!!

    http://www.webclap.com/php/jump.php?url=https://ocrv.fun/national-interstate-rv-collision-repair-shop-near-me

    May 27, 2021 at 20:05 | Report abuse | Reply
  21. Forklift Extensions California

    This website certainly has all the info I wanted concerning this subject and didn’t know who to ask.

    http://oldtmt.vedomosti.ru/rss/toolbars/closeAd.php?backUrl=http://forkliftswildwestlifttrucks.com/cat-forklift-repair-orange-county-california

    May 27, 2021 at 20:30 | Report abuse | Reply
  22. Latasha Mannebach

    Hi, I do believe this is a great site. I stumbledupon it 😉 I am going to come back once again since I bookmarked it. Money and freedom is the best way to change, may you be rich and continue to help others.

    http://library.sust.edu/cgi-bin/koha/tracklinks.pl?biblionumber=32573&uri=http://hootnholler.net/make-money-online/

    May 27, 2021 at 22:05 | Report abuse | Reply
  23. rv interior remodeling companies

    http://emails.erieinsurance.com/ern40/c2.php?ERIN/37662445/139490/H/N/V/http://beta.lekhafoods.com/speciality/seafood-recipes/snacks/chinese-fish-fritters.aspx

    May 28, 2021 at 01:25 | Report abuse | Reply
  24. fiberglass dent repair

    https://53938.measurementapi.com/serve?action=click&publisher_id=53938&site_id=92394&sub_campaign=g5e_com&url=https://devaney.csdcommunity.com/how-you-can-study-as-well-as-discover-the-best-motorhome-flooring-orange-county/

    May 28, 2021 at 04:24 | Report abuse | Reply
  25. geico painting commercial

    /

    May 28, 2021 at 06:30 | Report abuse | Reply
  26. Internet Marketing Firms

    Good post. I certainly appreciate this site. Thanks!

    https://www.eastdesign.net/redirect/?url=www.internetmarketingidaho.com/

    May 28, 2021 at 12:25 | Report abuse | Reply
  27. camper fiberglass repair

    https://cornerofberkshireandfairfax.ca/forum/index.php?thememode=full;redirect=https://ns501960.ip-192-99-8.net/article/tendances/quoi-faire/agenda-du-20-au-26-novembre

    May 28, 2021 at 17:41 | Report abuse | Reply
  28. remodel center

    You should be a part of a contest for one of the most useful sites on the web. I'm going to highly recommend this blog!

    https://tinyurl.com/w5hpt34n

    May 28, 2021 at 19:35 | Report abuse | Reply
  29. bathroom repair near me

    https://b.link/5fkt2w

    May 29, 2021 at 02:07 | Report abuse | Reply
  30. Box Truck Dent Repair

    Aw, this was a very nice post. Finding the time and actual effort to create a top notch article… but what can I say… I hesitate a whole lot and don't manage to get nearly anything done.

    https://www.pfizer.es/redirect.aspx?uri=https://fleetrepairshops.com/box-truck-alignment-shop-near-me/

    May 29, 2021 at 08:16 | Report abuse | Reply
  31. Sprinter Van Technician Shop Near Me

    This is a topic that is close to my heart... Many thanks! Where are your contact details though?

    https://www.responsivedesignchecker.com/checker.php?url=www.boxtruckrepairshop.com/gmc-luxury-van-repair-shop-near-me&width=1400&height=700

    May 29, 2021 at 08:29 | Report abuse | Reply
  32. Internet Marketing Agency Near Me

    I want to to thank you for this very good read!! I definitely loved every little bit of it. I've got you book-marked to look at new things you postÖ

    https://beesign.com/webdesign/extern.php?homepage=www.meticulousjessmarketing.com/

    May 29, 2021 at 10:29 | Report abuse | Reply
  33. Utility Van Repair Shop Near Me

    http://yellowpages.pjstar.com/__media__/js/netsoltrademark.php?d=fleetautorepairshop.com/pleasure-way-van-repair-shop-near-me/

    May 29, 2021 at 16:10 | Report abuse | Reply
  34. Video Marketing Consultant

    I couldn’t resist commenting. Exceptionally well written!

    https://www.megavision.net/hitting.asp?id=1406&url=https://codymarketing.com/

    May 29, 2021 at 18:17 | Report abuse | Reply
  35. Courier Van Repair

    https://eservices.dls.moi.gov.cy/translationCatalog.aspx?redPage=https://fleetautorepairshop.com/luxury-van-shop-near-me

    May 29, 2021 at 22:11 | Report abuse | Reply
  36. SEO Marketing Companies

    Hello there! I simply wish to give you a big thumbs up for the great info you have here on this post. I will be coming back to your web site for more soon.

    http://imaginingourselves.globalfundforwomen.org/pb/External.aspx?url=http://juicylinks.ai/

    May 30, 2021 at 05:12 | Report abuse | Reply
  37. Sprinter Van Paint Shop Near Me

    You ought to take part in a contest for one of the best blogs on the web. I'm going to recommend this site!

    https://www.tapinto.net/newsletters/5bf3cd94a06be2548000001f/register_click?url=https://ocrvfleetservices.com/limo-van-repair-shop-near-me/

    May 30, 2021 at 09:36 | Report abuse | Reply
  38. Box Truck Dent Repair Shop Near Me

    http://www.otohits.net/home/redirectto?url=https://www.fleetservicesocrv.com/semi-truck-restoration-shop-near-me

    May 30, 2021 at 13:28 | Report abuse | Reply
  39. Box Truck Repair Shop Near Me

    https://hjn.dbprimary.com/service/util/logout/CookiePolicy.action?backto=http://fleetservicerepairshop.com/box-truck-upgrades-shop-near-me/

    May 30, 2021 at 15:23 | Report abuse | Reply
  40. Internet Marketing Agencies

    http://www.historisches-festmahl.de/go.php?url=https://juicycalls.com

    May 30, 2021 at 18:05 | Report abuse | Reply
  41. Semi Truck Restoration Shop

    https://track.effiliation.com/servlet/effi.redir?id_compteur=22157233&effi_id=leparfroid244&url=https://boxtruckrepairshop.com/police-truck-repair-shop-near-me

    May 30, 2021 at 19:05 | Report abuse | Reply
  42. Rv Repair

    Spot on with this write-up, I absolutely believe that this site needs a great deal more attention. I’ll probably be returning to read through more, thanks for the advice!

    https://www.commissionsoup.com/opts.aspx?t=P6MCR2&u=https://www.ocrvfleetservices.com/extended-van-repair-shop-near-me/

    May 30, 2021 at 19:53 | Report abuse | Reply
  43. RV Appliance Repair Near Me

    https://www.dvnlp.de/profile/gruppe/redirect/5?url=ocrvcenter.biz

    May 30, 2021 at 23:12 | Report abuse | Reply
  44. Van Upgrades Shop Near Me

    Way cool! Some extremely valid points! I appreciate you writing this write-up plus the rest of the site is also really good.

    http://icons.showingtime.com/rd/RD?c=REALTORCOM&s=FMREALTY&url=fleetrepairshops.com/sprinter-van-conversion-shop-near-me

    May 31, 2021 at 01:32 | Report abuse | Reply
  45. KAT

    I every time spent my half an hour to read this web site's
    posts daily along with a cup of coffee.

    May 31, 2021 at 01:37 | Report abuse | Reply
  46. RV And Camper Repair Near Me

    Your style is very unique in comparison to other folks I have read stuff from. Many thanks for posting when you have the opportunity, Guess I will just bookmark this page.

    https://www.forums.womenshealthmatters.ca/gynegals/index.php?app=analytics&module=analytics&controller=link&topic=115902&url=https://ocrv.info

    May 31, 2021 at 01:38 | Report abuse | Reply
  47. RV Service And Repair Near Me

    A fascinating discussion is worth comment. I do think that you need to write more about this subject matter, it may not be a taboo subject but generally people do not discuss such issues. To the next! Cheers!!

    http://www.biyougeka.esthetic-esthe.com/rank.cgi?mode=link&id=848&url=https://ocrvandtrucks.com/

    May 31, 2021 at 04:04 | Report abuse | Reply
  48. Van Conversion

    http://carlisleoh.lionwap.org/__media__/js/netsoltrademark.php?d=www.commercialrepairshop.com/high-top-van-repair-shop-near-me

    May 31, 2021 at 04:37 | Report abuse | Reply
  49. Mercedes Camper Van Repair Shop

    Your style is very unique compared to other folks I have read stuff from. I appreciate you for posting when you've got the opportunity, Guess I will just book mark this blog.

    https://keyweb.vn/redirect.php?url=http://commercialvanrepairshop.com/maintenance-shop-near-me

    May 31, 2021 at 06:57 | Report abuse | Reply
  50. RV Mobile Repair Near Me

    A motivating discussion is definitely worth comment. I do believe that you ought to write more about this subject matter, it might not be a taboo subject but typically people don't discuss such topics. To the next! All the best!!

    http://www.kzsoft.to/rank.cgi?mode=link&id=1187&url=https://www.ocrv.mobi/

    May 31, 2021 at 09:48 | Report abuse | Reply
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Leave a Reply to Camper Repair Shops Near Me


 

CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

Advertisement
About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.

Archive
June 2011
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
27282930  
  • An error has occurred, which probably means the feed is down. Try again later.