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FitFriday: 'Skinny Can' Diet Pepsi angers eating disorder activists
February 11th, 2011
02:34 PM ET

FitFriday: 'Skinny Can' Diet Pepsi angers eating disorder activists

It's all about liquid diets this week.  A new Pepsi can is taking heat and a diet memoir by a pop star's boyfriend about losing 40 pounds while drinking every day is causing a stir. Has the dieting message gone too far?  Comment below.

Skinny can causes fat debate

Diet soda is getting a bad rap this week in health headlines.

But, there’s a different kind of controversy about the new Diet Pepsi, marketed in a slender, cylindrical can, which will make its debut at New York's Mercedes-Benz Fall Fashion Week, which began Thursday

This venue is “rife with eating disorders” said the National Eating Disorders association in a press release.

Pepsi refers to its new Skinny Can can as “taller,” “attractive,” and “stylish.”

“PepsiCo’s comments are both thoughtless and irresponsible,” said Lynn Grefe, the association’s president. “Their shameful misdirection is further exemplified by tying the launch of this offensive marketing campaign to Fashion Week, where women’s body types are atypical at best … and unhealthy as to be fatal at worst.”

Is its campaign offensive to you?

The Drunk Diet

Lady Gaga’s boyfriend has landed a dieting book deal, according to the New York Post. Lüc Carl will write about how he lost 40 pounds while drinking every day, based on his blog The Drunk Diet.

Don’t expect a how-to book, Carl, a bar owner, warns on his blog.

“After reading countless books and being told time after time that it’s impossible to lose weight while drinking alcohol heavily, Lüc Carl decided to take matters into his own hands. Join him on his journey to lose 40 pounds, without giving up his principles of being a hard drinking party maker,” according to his blog.

Exercise improves overweight kids’ math skills

Overweight children put on regular physical activity improved their math scores, according to a study published in Health Psychology.

A group of 171 overweight, sedentary kids were split into activity and non-activity groups.  Those who began to exercise scored higher on cognitive tests that measured planning and academic skills such as math and reading.

The magnetic resonance imaging also showed that the kids who exercised had increased brain activity in the area of the brain associated with complex thinking and decision making.

The more they exercised, the better the result, researchers at Georgia Health Sciences University found. The kids’ intelligence scores increased an average 3.8 points in those exercising 40 minutes per day after school for three months.


soundoff (323 Responses)
  1. gusanito

    I find it odd that everyone is all up in arms about a can of pepsi and not the drunk diet. Nothing like promoting alcoholism as a way to lose weight ... Makes me ill.

    February 15, 2011 at 11:18 | Report abuse | Reply
  2. ian swift

    it seems what people are truly angry at are today's marketing techniques, and themselves. if people thought that ugly, short, and fat were good things, then pepsi would have such labels on their cans. but, it is in wide concurrence that people appreciate tall, attractive, slender things. really, this is just what happens when you have a lot of people with unchanneled anger. this isn't news.

    February 15, 2011 at 12:16 | Report abuse | Reply
  3. Peter M

    Pepsi should make a can that caters to obese people, perhaps 6 inches wide and 1 inch tall. Kinda like a sardine can with a pull tab.

    February 15, 2011 at 12:22 | Report abuse | Reply
  4. Dave

    This debate reminds me of Steve Martin in "The Jerk". STAY AWAY FROM THE CANS!!!! HE HATES THE CANS!!!

    February 15, 2011 at 12:43 | Report abuse | Reply
  5. Bill

    If only more Americans had "eating disorders". The vast majority of the women out there are too fat to date. In other countries, they're all a healthy weight. Can you guess why?

    February 15, 2011 at 12:54 | Report abuse | Reply
  6. JD

    They should have gone after the Michelob company for using "SKINNY" cans for their Ultra product.

    February 15, 2011 at 12:58 | Report abuse | Reply
  7. Mark H

    Are these people for real? Sounds like someone needs to get a life...a bit like the so-called "Science in the Public Interest" whackos.

    I'd be more impressed if they were devoting their resources to something useful like working to feed the hungry.

    February 15, 2011 at 13:00 | Report abuse | Reply
  8. Doctor G

    Dear...Heavens!!! Why doesn't the National Eating Disorders Assocation use its time a bit more usefully than complaining about a marketing tool? What a waste of everyone's time!!! As a doctor, I'm more concerned about what's IN that can than the can itself.

    February 15, 2011 at 13:49 | Report abuse | Reply
  9. I'm Listening

    I love the discourse!

    I'm a fatty that drinks the once a week Diet Pepsi. The size or shape of a can cannot encourage or discourage me from yakking into my toilet. There are a dozen +plus eating disorders, with causes ranging from genetics to environmental. Western consumerism is wrought with adverts and stimulation, Pepsi is just one of hundreds aiming to persuade us to buy. Shall we "govern" all aspects of what we can and can't choose? Or do we make responsible choices?

    February 15, 2011 at 14:13 | Report abuse | Reply
  10. joe

    when will the stupid general public realize that diet soda's DO NOT HELP YOU LOSE WEIGHT.. YOU GAIN MORE WEIGHT FROM DIET DRINKS!!!! please do your own research and you will realize.. I'll make it simple.. You're body can process natural sugars a whole hell of a lot faster then it can synthetic sugars... diet drinks will slow your metabolism down.

    February 15, 2011 at 14:59 | Report abuse | Reply
  11. eric

    The can is adorable...looks a little like Ellen Page.

    February 15, 2011 at 15:06 | Report abuse | Reply
  12. TLWiz

    Really? Sometimes a can is just a can, but sometimes you can make ridiculous accusations for the sake of publicity. I guess it worked this time.

    February 15, 2011 at 15:13 | Report abuse | Reply
  13. elecktrode

    I would come home from school and be told I could not go out to run around and play becasue I had to study and do homework. My how times have changed. Imagine telling your kid to close those books and get out on the basketball court! How much smarter those kids would be if they studied 40 minutes a day instead of sweating. Then would the research say obesity can increase your child's brainpower? No..that would not be politically correct.

    February 15, 2011 at 15:18 | Report abuse | Reply
  14. RM

    It's to sell you less product at the same or higher price. I don't drink Pepsi anyway because it sucks but that is my opinion. Wake up Sheeple, you are being scammed across the board at the grocery stores with deceptive packaging.

    February 15, 2011 at 16:22 | Report abuse | Reply
  15. Damn fattys.

    They're just angry because they can't hold this new skinny can between their fat greasy sausage fingers.

    February 15, 2011 at 18:22 | Report abuse | Reply
  16. I'll drink that for $1!

    If they make a Keira Knightly or Kate Moss flavor, I'm downing these by the dozen.

    February 15, 2011 at 18:24 | Report abuse | Reply
  17. In response to the whiners

    Pepsi should make a HEFTY size 128oz can with two reinforced handles on the sides.

    February 15, 2011 at 18:27 | Report abuse | Reply
    • Curt

      That is hilarious

      February 16, 2011 at 15:36 | Report abuse |
  18. Malacoda

    This is just proof that no matter what you do these days, somebody, somewhere, will find a way to be offended.

    February 16, 2011 at 07:44 | Report abuse | Reply
  19. Johnnie at GentlemanREDUX

    So... they're mad because the can is skinnier??? Yeah... I really guide and evaluate my personal image/self-worth by pop cans. I hope Pepsi doesn't cave in to those they're offending on this one. It's just not that big a deal.

    February 16, 2011 at 11:50 | Report abuse | Reply
  20. woopty doo

    As someone who battles an eating disorder...I take zero offense to this. It's a can.

    A piece of metal. That is all.

    February 17, 2011 at 11:39 | Report abuse | Reply
  21. Sally

    The big question is this : how many of the skinny cans of soda make a normal size ? 10?

    February 24, 2011 at 04:14 | Report abuse | Reply
  22. mCkAYLA

    This is rediculous, please stop obsessing over the skinny can and worry about your illness. Obsessing over something like this is unhealthy and you should be worrying about keeping yourselves happy and healthy rather than spending your energy lashing out at a multi-billion dollar company. Being a dancer and having many close friends with eating disorders, I realize that this will keep you from thinking about your own problems, but honestly this skinny can thing is a waste of time!

    February 24, 2011 at 15:11 | Report abuse | Reply
  23. Arlon

    this can style is quite popular in other regions of the world, and it's similar to the can style used by Red Bull.

    February 24, 2011 at 17:45 | Report abuse | Reply
  24. Peggy

    I once saw a bumper sticker that said 'EVERYBODY IS UPSET ABOUT SOMETHING'. There you have it...sigh...

    February 24, 2011 at 17:49 | Report abuse | Reply
  25. WANDA PUDDER

    OK IM SHORT & FAT & VERY HAPPY WITH MYSELF THE WAY I AM SO DONT GO KNOCKING SHORT OR FAT BECAUSE WE DONT ALL NEED TO BE TOOTH PICKS & I LOVE MY DIET PEPSI SO DONT GO CHEATING ME OUT OF ANY BY PUTTING IT IN A SMALLER TALLER SKINNY CAN LOL 😉

    February 25, 2011 at 18:08 | Report abuse | Reply
  26. WANDA PUDDER

    EATING DISORDERS ARE IN ONES HEAD NOT IN THE CAN !

    February 25, 2011 at 18:20 | Report abuse | Reply
  27. terwilliger

    New rule: if you have an eating disorder, nobody cares what you think and what you say is not important. Especially if you're angry about a soda can.

    February 26, 2011 at 02:27 | Report abuse | Reply
  28. jules

    "Skinny can" or not, it still tastes like s*it.

    February 26, 2011 at 10:48 | Report abuse | Reply
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    Don't you just love political correctness??

    February 28, 2011 at 16:56 | Report abuse | Reply
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