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February 11th, 2011
02:34 PM ET
FitFriday: 'Skinny Can' Diet Pepsi angers eating disorder activistsIt's all about liquid diets this week. A new Pepsi can is taking heat and a diet memoir by a pop star's boyfriend about losing 40 pounds while drinking every day is causing a stir. Has the dieting message gone too far? Comment below. Skinny can causes fat debate Diet soda is getting a bad rap this week in health headlines. But, there’s a different kind of controversy about the new Diet Pepsi, marketed in a slender, cylindrical can, which will make its debut at New York's Mercedes-Benz Fall Fashion Week, which began Thursday This venue is “rife with eating disorders” said the National Eating Disorders association in a press release. Pepsi refers to its new Skinny Can can as “taller,” “attractive,” and “stylish.” “PepsiCo’s comments are both thoughtless and irresponsible,” said Lynn Grefe, the association’s president. “Their shameful misdirection is further exemplified by tying the launch of this offensive marketing campaign to Fashion Week, where women’s body types are atypical at best … and unhealthy as to be fatal at worst.” Is its campaign offensive to you? The Drunk Diet Lady Gaga’s boyfriend has landed a dieting book deal, according to the New York Post. Lüc Carl will write about how he lost 40 pounds while drinking every day, based on his blog The Drunk Diet. Don’t expect a how-to book, Carl, a bar owner, warns on his blog. “After reading countless books and being told time after time that it’s impossible to lose weight while drinking alcohol heavily, Lüc Carl decided to take matters into his own hands. Join him on his journey to lose 40 pounds, without giving up his principles of being a hard drinking party maker,” according to his blog. Exercise improves overweight kids’ math skills Overweight children put on regular physical activity improved their math scores, according to a study published in Health Psychology. A group of 171 overweight, sedentary kids were split into activity and non-activity groups. Those who began to exercise scored higher on cognitive tests that measured planning and academic skills such as math and reading. The magnetic resonance imaging also showed that the kids who exercised had increased brain activity in the area of the brain associated with complex thinking and decision making. The more they exercised, the better the result, researchers at Georgia Health Sciences University found. The kids’ intelligence scores increased an average 3.8 points in those exercising 40 minutes per day after school for three months. |
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Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love. |
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I find it odd that everyone is all up in arms about a can of pepsi and not the drunk diet. Nothing like promoting alcoholism as a way to lose weight ... Makes me ill.
it seems what people are truly angry at are today's marketing techniques, and themselves. if people thought that ugly, short, and fat were good things, then pepsi would have such labels on their cans. but, it is in wide concurrence that people appreciate tall, attractive, slender things. really, this is just what happens when you have a lot of people with unchanneled anger. this isn't news.
Pepsi should make a can that caters to obese people, perhaps 6 inches wide and 1 inch tall. Kinda like a sardine can with a pull tab.
This debate reminds me of Steve Martin in "The Jerk". STAY AWAY FROM THE CANS!!!! HE HATES THE CANS!!!
If only more Americans had "eating disorders". The vast majority of the women out there are too fat to date. In other countries, they're all a healthy weight. Can you guess why?
They should have gone after the Michelob company for using "SKINNY" cans for their Ultra product.
Are these people for real? Sounds like someone needs to get a life...a bit like the so-called "Science in the Public Interest" whackos.
I'd be more impressed if they were devoting their resources to something useful like working to feed the hungry.
Dear...Heavens!!! Why doesn't the National Eating Disorders Assocation use its time a bit more usefully than complaining about a marketing tool? What a waste of everyone's time!!! As a doctor, I'm more concerned about what's IN that can than the can itself.
I love the discourse!
I'm a fatty that drinks the once a week Diet Pepsi. The size or shape of a can cannot encourage or discourage me from yakking into my toilet. There are a dozen +plus eating disorders, with causes ranging from genetics to environmental. Western consumerism is wrought with adverts and stimulation, Pepsi is just one of hundreds aiming to persuade us to buy. Shall we "govern" all aspects of what we can and can't choose? Or do we make responsible choices?
when will the stupid general public realize that diet soda's DO NOT HELP YOU LOSE WEIGHT.. YOU GAIN MORE WEIGHT FROM DIET DRINKS!!!! please do your own research and you will realize.. I'll make it simple.. You're body can process natural sugars a whole hell of a lot faster then it can synthetic sugars... diet drinks will slow your metabolism down.
The can is adorable...looks a little like Ellen Page.
Really? Sometimes a can is just a can, but sometimes you can make ridiculous accusations for the sake of publicity. I guess it worked this time.
I would come home from school and be told I could not go out to run around and play becasue I had to study and do homework. My how times have changed. Imagine telling your kid to close those books and get out on the basketball court! How much smarter those kids would be if they studied 40 minutes a day instead of sweating. Then would the research say obesity can increase your child's brainpower? No..that would not be politically correct.
It's to sell you less product at the same or higher price. I don't drink Pepsi anyway because it sucks but that is my opinion. Wake up Sheeple, you are being scammed across the board at the grocery stores with deceptive packaging.
They're just angry because they can't hold this new skinny can between their fat greasy sausage fingers.
If they make a Keira Knightly or Kate Moss flavor, I'm downing these by the dozen.
Pepsi should make a HEFTY size 128oz can with two reinforced handles on the sides.
That is hilarious
This is just proof that no matter what you do these days, somebody, somewhere, will find a way to be offended.
So... they're mad because the can is skinnier??? Yeah... I really guide and evaluate my personal image/self-worth by pop cans. I hope Pepsi doesn't cave in to those they're offending on this one. It's just not that big a deal.
As someone who battles an eating disorder...I take zero offense to this. It's a can.
A piece of metal. That is all.
The big question is this : how many of the skinny cans of soda make a normal size ? 10?
This is rediculous, please stop obsessing over the skinny can and worry about your illness. Obsessing over something like this is unhealthy and you should be worrying about keeping yourselves happy and healthy rather than spending your energy lashing out at a multi-billion dollar company. Being a dancer and having many close friends with eating disorders, I realize that this will keep you from thinking about your own problems, but honestly this skinny can thing is a waste of time!
this can style is quite popular in other regions of the world, and it's similar to the can style used by Red Bull.
I once saw a bumper sticker that said 'EVERYBODY IS UPSET ABOUT SOMETHING'. There you have it...sigh...
OK IM SHORT & FAT & VERY HAPPY WITH MYSELF THE WAY I AM SO DONT GO KNOCKING SHORT OR FAT BECAUSE WE DONT ALL NEED TO BE TOOTH PICKS & I LOVE MY DIET PEPSI SO DONT GO CHEATING ME OUT OF ANY BY PUTTING IT IN A SMALLER TALLER SKINNY CAN LOL 😉
EATING DISORDERS ARE IN ONES HEAD NOT IN THE CAN !
New rule: if you have an eating disorder, nobody cares what you think and what you say is not important. Especially if you're angry about a soda can.
"Skinny can" or not, it still tastes like s*it.
Don't you just love political correctness??
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Dieting just sets up a deprivation cycle... it's not sustainable
Health proteins. Necessary to build & maintain muscle so you don't get skinny fat. Protein also satiates and has the highest thermic effect. Eat a whole protein source with each meal: beef, poultry, fish, dairy, whey, etc
you have to get rid of the fat that lies on top of your muscles.
men can lose weight simple it's not a mystery, In general, Men need 2000 to 2500 calories and Women need 1500 to 2400 calories per day, just consume less colories and you will lose weight eventually.
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