Study: Fast food marketing up, food still unhealthy
November 8th, 2010
12:01 AM ET

Study: Fast food marketing up, food still unhealthy

Fast food marketing to children is on the rise, according to a new study, and the foods that popular restaurant chains are advertising are extremely unhealthy.

The report, released Monday by Yale University's Rudd Center for Food Policy and Obesity, looked at 12 popular restaurant chains, and out of more than 3,000 kids meal combinations, found only 12 that met the nutritional guidelines for preschool-aged kids.

"The worst meal was at Dairy Queen," said Jennifer Harris, director of marketing initiatives at the Yale center, and the lead study author. "It was a cheeseburger, french fries, a sugar sweetened soft drink and a chocolate Dilly Bar, which totaled 973 calories."

The No. 2 culprit: KFC's popcorn chicken kids meal, served with a biscuit, soda and a side of string cheese – totaling 840 calories.

Of the 12 meals that made the grade, Harris said it was Subway's "Veggie Delite," paired with apple slices and 100-percent juice that took the award for healthiest kids meal at 285 calories. Burger King's macaroni and cheese meal with apple slices and fat-free milk came in at 285 calories as well.

In addition to nutritional value, the study also looked at fast food marketing to kids, and found that the average preschooler is seeing 21 percent more fast food ads than they were in 2003. African American children saw almost 50 percent more ads than their white counterparts.

According to Harris, $4.2 billion was spent on advertising by the fast food industry in 2009 and it is working.  The report finds 40-percent of preschool aged children ask to go to McDonalds on a weekly basis, and 15 percent ask on a daily basis. Also, 84 percent of parents say they've taken their children to eat fast food at least once in the past week.

Harris and her colleagues did find that most of the fast food restaurants had healthy options as well, but they were hard to find.

"More than 80 percent of the time our mystery shoppers went into fast food restaurants, they were automatically given the french fries on the side," she said, "and more than half the time, they were automatically given a cup for soda. So, even though they have the healthy options, they aren't even asking people if they want them."

So what can the restaurants do better?

"One of the things we saw was how little they do inside the restaurants to promote healthy food, and that's where people are making decisions about what they want to buy," Harris said. "The No. 1  thing we're recommending is that they make the healthy option the default choice for kids meals."

The National Restaurant Association, a trade group, says the fast food industry has been committed to change, including offering a bigger range of nutritious options for kids.

"The industry has also led the way in advocating that nutrition information be made available to consumers in chain restaurants,” said Joy Dubost, the association's director of nutrition and healthy living. “A menu labeling provision that the industry strongly supported became law last year and will soon require calories on the menu in 200,000 restaurant locations nationwide."

soundoff (560 Responses)
  1. BbshMile

    viagra casero https://loxviagra.com/ – viagra 200mg why is viagra so expensive

    May 4, 2021 at 12:31 | Report abuse | Reply
  2. LebnEncox

    online pharmacy no prescription needed http://xlnpharmacy.com/ Fluoxetine

    May 4, 2021 at 14:33 | Report abuse | Reply
  3. LbsoZisse

    black cialis sale https://ucialisdas.com/ – no prescription generic cialis cialis on line overnight

    May 4, 2021 at 15:23 | Report abuse | Reply
  4. GtnbCrulk

    generic viagra without prescription https://jokviagra.com/ when should i take viagra

    May 4, 2021 at 18:49 | Report abuse | Reply
  5. AlbertCoisy

    With foundations in the study of neuroplasticity, Lumosity games are used in research, and have been incorporated into studies done by top scientists worldwide. We give qualified researchers free access to Lumosity training and tools — helping them investigate new areas in cognition. We give qualified researchers free access to Lumosity training and tools, helping them investigate new areas in cognition. Lumosity download

    May 4, 2021 at 19:16 | Report abuse | Reply
  6. Chesterblusy

    The variety of fonts offered by iFont Expert of Fonts givers users the ability to further personalize their Android phones and tablets. Don't worry, you can customize their style with an app of the likes of iFont, a font downloader for Android that offers you hundreds of different ones. iFont lets you install new fonts for use in apps which support creating content using custom fonts, such as Pages, Keynote or Numbers. Using the same app as above iFont , you can with a rooted phone , install custom. To do this, the process is almost the same as setting a standard font within iFont. now all fonts installed from ifont donate gives "unsupported font" message. https://apklib.mobi/ifont-expert-of-fonts

    May 5, 2021 at 00:18 | Report abuse | Reply
  7. aralen phosphate chloroquine phosphate

    chloroquine drug class https://chloroquineorigin.com/ is chloroquine phosphate the same as hydroxychloroquine

    May 5, 2021 at 19:46 | Report abuse | Reply
  8. AnooEncox

    viagra and online pharmacy http://llviagra.com/ viagra poeder

    May 5, 2021 at 21:19 | Report abuse | Reply
  9. dapoxetine

    buy avanafil online dapoxetine for sale

    May 6, 2021 at 07:28 | Report abuse | Reply
  10. JebgEncox

    online med pharmacy https://pharmacylo.com/ pharmacy canadian superstore

    May 6, 2021 at 08:15 | Report abuse | Reply
  11. FmrfEncox

    viagra and cialis http://cialisee.com/ cialis online

    May 6, 2021 at 10:18 | Report abuse | Reply
  12. AnooEncox

    viagra de larga duracion http://llviagra.com/ is there any herbal viagra

    May 6, 2021 at 12:55 | Report abuse | Reply
  13. RebfZisse

    cialis at a discount https://rcialisgl.com/ genereic cialis

    May 6, 2021 at 23:22 | Report abuse | Reply
  14. BbshMile

    is sildenafil 20 mg the same as viagra? https://loxviagra.com/ – viagra sale how long before sex should i take viagra

    May 7, 2021 at 11:38 | Report abuse | Reply
  15. FmrfEncox

    where to buy cialis in australia http://cialisee.com/ cialis canada

    May 8, 2021 at 00:14 | Report abuse | Reply
  16. GtnbCrulk

    viagra mg http://jokviagra.com/ – viagra and weed buy cheapest viagra

    May 8, 2021 at 00:20 | Report abuse | Reply
  17. LbsoZisse

    cialis paypal online http://ucialisdas.com/ cialis from canadian pharmacy registerd

    May 8, 2021 at 08:25 | Report abuse | Reply
  18. вот он проект-сайт

    Отголосок под такой вопрос окзывается очень элементарным:
    ясное дело же, на том сайте, который предоставляет перечисленное осуществить.

    Но все точно попросту с одной стороны и еще ощутимо затруднительнее, нежели
    кажется, с другой.
    Изначально всего следует подбирать интернет-ресурсы не без отменной выборкой ххх видео – перечисленное принесет
    шанс завсегда фильтровать те видео, то или иное
    насаждает так же тот или другой необходимо окинуть взглядом.
    Так что когда на ресурсе в итоге несколько важных десятков видео роликов, тогда
    вероятнее всего-навсего навсегда всего этого отнюдь не хватит.

    Особенно сильно весомо изучать данные обновлений – все они могут находиться относительно ускоренными, в идеале – повседневными.
    Перечисленное дает гарантию пользователю
    желанный времяпровождение и также говорит об том, что руководство вебсайта взаправду о нем печется, как будто хлопочет и
    еще о собственных пользователях.

    Также возможно, избирая, где рассматривать порно в онлайне, необходимо
    смотреть так же на жанровое многообразие.
    Это в целом все-таки никак не собственная подборка, так
    например это в тех местах подобает стать размещено все, что только
    лишь возможно для себя представить – да и, само собой разумеется
    же, то, что вообразить немыслимо.

    вот он проект-сайт

    May 8, 2021 at 19:03 | Report abuse | Reply
  19. JebgEncox

    online medicine order discount pharmacy tech prescription drug assistance

    May 10, 2021 at 11:21 | Report abuse | Reply
  20. RebfZisse

    cialis without perscription https://rcialisgl.com/ buy cialis

    May 10, 2021 at 15:52 | Report abuse | Reply
  21. LebnEncox

    reputable canadian pharmacy http://xlnpharmacy.com/ legal online pharmacy coupon code

    May 10, 2021 at 23:37 | Report abuse | Reply
  22. LbsoZisse

    female cialis https://ucialisdas.com/ cialis women video

    May 11, 2021 at 13:23 | Report abuse | Reply
  23. BbshMile

    how does viagra work https://loxviagra.com/ instant natural viagra

    May 11, 2021 at 17:20 | Report abuse | Reply
  24. GtnbCrulk

    side effects of viagra in older men https://jokviagra.com/ how long does it take for viagra to kick in

    May 12, 2021 at 03:52 | Report abuse | Reply
  25. LebnEncox

    Allopurinol best ed medication Doxycycline

    May 12, 2021 at 16:39 | Report abuse | Reply
  26. AnooEncox

    super strong viagra https://llviagra.com/ best viagra or cialis

    May 13, 2021 at 00:40 | Report abuse | Reply
  27. FmrfEncox

    cialis one a day with dapoxetine canada http://cialisee.com/ buycialis

    May 13, 2021 at 09:50 | Report abuse | Reply
  28. AnooEncox

    viagra triangle hotels http://llviagra.com/ – si ndikon viagra what will happen if girl took viagra

    May 13, 2021 at 13:01 | Report abuse | Reply
  29. stornobrzinol

    Very interesting information!Perfect just what I was looking for!


    May 14, 2021 at 02:18 | Report abuse | Reply
  30. RebfZisse

    cialisnonprecription http://rcialisgl.com/ cialis 50mg price

    May 14, 2021 at 04:43 | Report abuse | Reply
  31. JebgEncox

    Casodex pharmacy order online canadian pharmacies not requiring prescription

    May 14, 2021 at 08:38 | Report abuse | Reply
  32. FmrfEncox

    cialis 10 mg price https://cialisee.com/ cialis viagra levitra young yahoo

    May 14, 2021 at 18:23 | Report abuse | Reply
  33. BbshMile

    how long do the effects of viagra last http://loxviagra.com/ – canadian pharmacy viagra is cialis better than viagra

    May 14, 2021 at 22:54 | Report abuse | Reply
  34. LbsoZisse

    cialis 80mg http://ucialisdas.com/ cialis 200 mg.

    May 15, 2021 at 11:28 | Report abuse | Reply
  35. GtnbCrulk

    poppers and viagra http://jokviagra.com/ viagra half life

    May 15, 2021 at 12:08 | Report abuse | Reply
  36. Rhiannon Kucan

    The pendant as something beautifully and dynamically renewed! …Thanks Kathleen of HKC Designs for going there! …And a hearty nod to gold and silver smith Jasper Kegge!


    May 16, 2021 at 11:23 | Report abuse | Reply
  37. AnthonyWeisp

    распространение сайтов – это просто!
    Готовые тарифы
    Что ни говори цены указаны всегда сайте – не надо ждать обсчета. Цена не меняется от конкуренции, количества ключевых слов в свой черед т.п. Кроме того, в каждый пакет ранее заложена скидка раньше 56% – потому что «оптом дешевле».

    Без мук выбора
    Вам не придется выбирать «простирание по трафику, позициям или вследствие лид». Работаем по западной модели ценообразования – оплата за конкретные работы. Результаты получаются одинаковые, а бешеные накрутки из-за гарантию отсутствуют.

    Разовая оплата
    Большинство наших тарифов, даже по продвижению сайтов, с разовой оплатой. Делаем трехмесячный пул работ вследствие 20 дней – обычно этого бывает ублаготвореннно, чтобы чрез 3 месяца сайт попал в ТОП.

    https:///torgovaya.xyz/seo Только создали сайт? Позаботьтесь о продвижении

    May 16, 2021 at 16:59 | Report abuse | Reply
  38. RebfZisse

    canadian pharmacy no prescription generic cialis http://rcialisgl.com/ generic cialis 20mg x 15 tabs

    May 16, 2021 at 20:42 | Report abuse | Reply
  39. stornobrzinol

    Very good website you have here but I was wondering if you knew of any message boards that cover the same topics discussed in this article? I'd really love to be a part of online community where I can get responses from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Many thanks!


    May 17, 2021 at 13:48 | Report abuse | Reply
  40. LbsoZisse

    cialis 20mg https://ucialisdas.com/ buy cialis online free shipping

    May 17, 2021 at 14:46 | Report abuse | Reply
  41. JebgEncox

    erectile dysfunction medications http://pharmacylo.com/ online pharmacy birth control pills

    May 17, 2021 at 15:34 | Report abuse | Reply
  42. LebnEncox

    Himplasia http://xlnpharmacy.com/ online pharmacy meds

    May 18, 2021 at 03:35 | Report abuse | Reply
  43. LebnEncox

    pharmacy cost comparison https://xlnpharmacy.com/ best online pharmacy usa

    May 18, 2021 at 11:01 | Report abuse | Reply
  44. MichaelStumb

    They include new piano games such as Cloud Piano and top piano games such as Virtual Online Piano, Cloud Piano, and Perfect Piano. Awesome game design and graphics for the magical piano games 2018. • Awesome game design and graphics for the magical piano games 2020. Play better than ever when you use the free BlueStacks app to play Piano Solo – Classical Magic Game White Tiles 4 on your computer. https://gamesload.mobi/piano-solo-magic-dream-tiles-game-4

    May 18, 2021 at 12:07 | Report abuse | Reply
  45. ThomasNep

    Sorabel’s online store and entire business is set to close on July 30, the memo states. Sorabel's move follows Singapore's Love, Bonito, which made the leap in 2017, while Thai startup Pomelo made real-world pickup points central to its strategy and opened a store in Singapore earlier this year. Since around 70% of Disdus’ customers were women, I realized that women shop online more frequently than men, so I wanted to focus on them,” Tenka told KrASIA in an interview. Earlier this year, Sorabel took its services to the Philippines under the brand Yabel. To achieve this, Sorabel has developed proprietary technology and a data-driven approach to predict market trends and acquire the relevant products, preventing unnecessary stockpiling. Sale Stock’s rebranding to Sorabel was to sever associations with cheap fashion and move the company to a position where it serves a wider market https://apk4u.mobi/sorabel

    May 18, 2021 at 16:59 | Report abuse | Reply
  46. Marshall Peltz

    I absolutely love your site.. Great colors & theme. Did you develop this web site yourself? Please reply back as I’m attempting to create my own personal site and would like to learn where you got this from or just what the theme is named. Many thanks!


    May 18, 2021 at 19:01 | Report abuse | Reply
  47. AnooEncox

    buy viagra in vietnam http://llviagra.com/ viagra online at boots

    May 19, 2021 at 20:42 | Report abuse | Reply
  48. JebgEncox

    Cardura northwest pharmaceuticals canada rx price comparison

    May 19, 2021 at 20:54 | Report abuse | Reply
  49. FmrfEncox

    online cialis http://cialisee.com/ buycialisonline

    May 20, 2021 at 04:35 | Report abuse | Reply
  50. AnooEncox

    viagra atemnot http://llviagra.com/ ho bisogno del viagra

    May 20, 2021 at 07:20 | Report abuse | Reply
1 2 3 4 5 6 7 8 9 10

Leave a Reply to David Bloschichak


CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.