Study: Fast food marketing up, food still unhealthy
November 8th, 2010
12:01 AM ET

Study: Fast food marketing up, food still unhealthy

Fast food marketing to children is on the rise, according to a new study, and the foods that popular restaurant chains are advertising are extremely unhealthy.

The report, released Monday by Yale University's Rudd Center for Food Policy and Obesity, looked at 12 popular restaurant chains, and out of more than 3,000 kids meal combinations, found only 12 that met the nutritional guidelines for preschool-aged kids.

"The worst meal was at Dairy Queen," said Jennifer Harris, director of marketing initiatives at the Yale center, and the lead study author. "It was a cheeseburger, french fries, a sugar sweetened soft drink and a chocolate Dilly Bar, which totaled 973 calories."

The No. 2 culprit: KFC's popcorn chicken kids meal, served with a biscuit, soda and a side of string cheese – totaling 840 calories.

Of the 12 meals that made the grade, Harris said it was Subway's "Veggie Delite," paired with apple slices and 100-percent juice that took the award for healthiest kids meal at 285 calories. Burger King's macaroni and cheese meal with apple slices and fat-free milk came in at 285 calories as well.

In addition to nutritional value, the study also looked at fast food marketing to kids, and found that the average preschooler is seeing 21 percent more fast food ads than they were in 2003. African American children saw almost 50 percent more ads than their white counterparts.

According to Harris, $4.2 billion was spent on advertising by the fast food industry in 2009 and it is working.  The report finds 40-percent of preschool aged children ask to go to McDonalds on a weekly basis, and 15 percent ask on a daily basis. Also, 84 percent of parents say they've taken their children to eat fast food at least once in the past week.

Harris and her colleagues did find that most of the fast food restaurants had healthy options as well, but they were hard to find.

"More than 80 percent of the time our mystery shoppers went into fast food restaurants, they were automatically given the french fries on the side," she said, "and more than half the time, they were automatically given a cup for soda. So, even though they have the healthy options, they aren't even asking people if they want them."

So what can the restaurants do better?

"One of the things we saw was how little they do inside the restaurants to promote healthy food, and that's where people are making decisions about what they want to buy," Harris said. "The No. 1  thing we're recommending is that they make the healthy option the default choice for kids meals."

The National Restaurant Association, a trade group, says the fast food industry has been committed to change, including offering a bigger range of nutritious options for kids.

"The industry has also led the way in advocating that nutrition information be made available to consumers in chain restaurants,” said Joy Dubost, the association's director of nutrition and healthy living. “A menu labeling provision that the industry strongly supported became law last year and will soon require calories on the menu in 200,000 restaurant locations nationwide."

soundoff (560 Responses)
  1. FgnsZisse

    how much does cialis cost without insurance cialis super active for cheap viagra/cialis packs

    December 11, 2020 at 02:01 | Report abuse | Reply
  2. FsfgEncox

    pfizer viagra without presciption viagra/ dapoxetine over night viagra usa

    December 11, 2020 at 09:36 | Report abuse | Reply
  3. FbsbEncox

    brand cialis us cheapest cialis buy cialis

    December 11, 2020 at 18:20 | Report abuse | Reply
  4. DvncZisse

    cialis prices nz cialis online buy cialis and viagra mix

    December 12, 2020 at 20:07 | Report abuse | Reply
  5. JgsvCrulk

    will viagra make you last longer buy viagra on line anyone ever order viagra online

    December 12, 2020 at 21:42 | Report abuse | Reply
  6. FgrsEncox

    viagra au canada viagra what dosage? craigslist and viagra

    December 13, 2020 at 05:59 | Report abuse | Reply
  7. FhsnZisse

    generic viagra drugstore1st online viagra 10 pills ВЈ20 viagra in walmart

    December 16, 2020 at 00:31 | Report abuse | Reply
  8. DvnjZisse

    generic viagra aus viagra professional review viagra gold

    December 17, 2020 at 19:36 | Report abuse | Reply
  9. Graham Ehr

    The apex stock to actually purchase for 2021 range from small-cap diamonds in the rough similar to URBT to dominant emerging stocks. If you have $500 free right now, the subsequent innovative stock can be great for opportunistic long-term buyers. Urban TV Network Corp stock symbol URBT. I don't what you think, nonetheless once I think of technology, internet streaming services stocks spring to mind. Covering the past decade, we now have witnessed incredible enhancements in internet streaming bitrates along with devices that are developed to support those services. We have witnessed foremost streaming services similar to Disney and Hulu grab market share, but this little recognized corporation Urban Television Network Corp. have established wonderful internet streaming services URBTPlus Movies + Live TV. I imagine this company is going to corner the urban internet streaming markeplace. The stock market forever has a few surprises on hand, each and every shareholder in 2020 would confirm. URBT has been astonishing that has a 400 gain over 12 months. But by & large, the main element specialists are looking at it as they recognize the best stocks to buy for 2021 is the same variable that dominated 2020: Corona Virus. & internet streaming service URBTPlus is answering the call. So as an opportunist check out Urban TV Network Corporation. stock symbol (OTC:URBT). #urbtplus


    December 25, 2020 at 14:01 | Report abuse | Reply
  10. AqwsEncox

    pharmacy rx one reviews online pharmacy without scripts erectile dysfunction

    January 8, 2021 at 17:53 | Report abuse | Reply
  11. LokuEncox

    pharmacy rx one specialty pharmacy pharmacy

    January 9, 2021 at 07:56 | Report abuse | Reply
  12. FgvdZisse

    ed pills online impotence drug store news

    January 9, 2021 at 18:30 | Report abuse | Reply
  13. Alishia Klaers

    You can certainly see your expertise in the paintings you write. The arena hopes for more passionate writers such as you who are not afraid to say how they believe. At all times go after your heart.


    January 10, 2021 at 05:34 | Report abuse | Reply
  14. JtmfEncox

    canada drug pharmacy save on pharmacy canadian drug pharmacy

    January 10, 2021 at 23:28 | Report abuse | Reply
  15. KhthMile

    canadian online pharmacy cvs drugstore canadian pharmacy reviews

    January 11, 2021 at 01:24 | Report abuse | Reply
  16. FwsxEncox

    online drugstore drugs from canada rx pharmacy

    January 11, 2021 at 13:50 | Report abuse | Reply
  17. JlloCrulk

    pharmacy online ed medications rx pharmacy coupons

    January 11, 2021 at 16:46 | Report abuse | Reply
  18. NllpZisse

    best online canadian pharmacy indian pharmacy online dollar store drug test

    January 12, 2021 at 01:35 | Report abuse | Reply
  19. FgnhZisse

    generic. viagra viagra/overnight shipping viagra plus dapoxetine buy viagra australia online no prescription nz viagra cheap viagra online australia viagra rapid tabs viagra pills 90 viagra online who takes mastercard ordering generic viagra online viagra sale viagra with script buy cheap viagra on line generic viagra overnight viagra coupons

    January 13, 2021 at 22:35 | Report abuse | Reply
  20. JvcxCrulk

    overnight pharmacy 4 u viagra discussion on viagra viagra commercial music viagra no prescription cheap viagra generic 100mg buy viagra & dapoxetine with does insurance cover viagra buy viagra no prescription where to find viagra online viagra25mg viagra professional scam buy prescription only viagra what is the best viagra alternative viagra free trial coupon viagra trial pack canada

    January 15, 2021 at 16:05 | Report abuse | Reply
  21. KlioMile

    viagra online us buy viagra without prescription viagra herbs price of viagra at walmart where to buy viagra over the counter viagra uk review where i can get viagra in sydney freeviagrasamplepack buy viagra onlin viagra on line viagra generic info viagra sildenafil viagras forsale order viagra with dapoxetine viagra online united states

    January 16, 2021 at 01:06 | Report abuse | Reply
  22. NlbxZisse

    viagra professional uk walmartprices for viagra does viagra make you last longer buy generic viagra from canada viagra with depoxatine overnight shipping how much does viagra cost? slang for viagra generic viagra online canada how to make viagra adderall and viagra 100 mg viagra online wham 1180 viagra viagra no prescription paypal buying viagra 25mg tablets online before and after viagra pics

    January 16, 2021 at 04:32 | Report abuse | Reply
  23. AqbvEncox

    viagra dealers in malaysia viagra en uk vipps viagra http://acialaarx.com/ – viagra with dapoxetine us ’

    January 18, 2021 at 13:03 | Report abuse | Reply
  24. FbdhZisse

    cialis 5mg no prescription г‚ўгѓЎгѓЄг‚«гЂЂcialis rx buy dapoxetine with cialis http://21cialismen.com/ – ebay cialis ’

    January 18, 2021 at 23:17 | Report abuse | Reply
  25. LcxEncox

    viagra melbourne buy viagra super force viagra online shopping in australia http://genqpviag.com/ – viagra in singapore ’

    January 19, 2021 at 03:08 | Report abuse | Reply
  26. Cherelle Swatman

    En construcciones de máquinas confrontadas en arquitectura puente, IBARMIA ofrece soluciones integrales -máquina y sistemas de fijación de piezas- así como una óptima gestión de los grandes volúmenes de viruta y taladrina generados y utilizados en el proceso.


    January 19, 2021 at 16:25 | Report abuse | Reply
  27. JvcbxCrulk

    by cialis tablets in frankfurt pharmacy cialis prescription online cialis 30 day free trial http://phrcialiled.com/ – cialis and pay pal ’

    January 20, 2021 at 15:48 | Report abuse | Reply
  28. JbdcEncox

    where to buy viagra in melbourne dapoextine viagra viagra price per pill http://llviabest.com/ – buy viagra in the us ’

    January 20, 2021 at 17:59 | Report abuse | Reply
  29. KbctMile

    cialis las vegas overnight cialisis on line cialis http://mycialedst.com/ – cialis no prescription paypal ’

    January 21, 2021 at 00:11 | Report abuse | Reply
  30. Ronnie Zager


    January 21, 2021 at 03:13 | Report abuse | Reply
  31. NlbxZisse

    how long does cialis last mail order cialis cialis softabs online http://cialijomen.com/ – overnight cialis online ’

    January 21, 2021 at 05:11 | Report abuse | Reply
  32. AhmdEncox

    cialis free trial offer buy cialis uk cialis cheep http://cialmenshoprx.com/ – buy cialis online australia ’

    January 23, 2021 at 08:29 | Report abuse | Reply
  33. FbgZisse

    how to puchase viagra in canada buy viagra australia generic viagra cheap pills https://canadianpharmacy-usx.com/organic.htm – actually pay with paypal viagra ’

    January 23, 2021 at 19:02 | Report abuse | Reply
  34. Viva Slonski

    Si está interesado en conocer más datos de la empresa MECANIZADO DE PRECISION Y DISEÑO INDUSTRIAL SL puede acceder inmediatamente a este Informe ampliado de MECANIZADO DE PRECISION Y DISEÑO INDUSTRIAL SL y consultar los resultados de sus 8 años de actividad, así como los balances y cuentas de resultados disponibles.


    January 24, 2021 at 19:46 | Report abuse | Reply
  35. JnhCrulk

    vigra and cialis generic cialis quick shipping cialis purchase canada http://loncialis.com/ – cialis dosage recommended ’

    January 25, 2021 at 02:15 | Report abuse | Reply
  36. Franchesca Polumbo


    January 25, 2021 at 02:51 | Report abuse | Reply
  37. KbbtMile

    cialis ordering australia canadian drugs online pharmacy differences between viagra levitra and cialis https://xz-pharmacyonline.com – canadianpharmacyusa24h ’

    January 25, 2021 at 09:42 | Report abuse | Reply
  38. Otelia Lambright


    January 25, 2021 at 16:00 | Report abuse | Reply
  39. NmilZisse

    buy female viagra online viagra sold in plipeans viagra online nz http://xz-pharmacyonline.com/en/career-opportunities.html – can buy viagra over counter australia ’

    January 26, 2021 at 00:37 | Report abuse | Reply
  40. FmfvEncox

    800 mg black cialis over night ship 800 mg brandcialis cheap cialis http://sjcialis.com/ – cialis vs viagra germany ’

    January 26, 2021 at 02:14 | Report abuse | Reply
  41. AhmdEncox

    order cialis with dapoxtine Cialis Oral Jelly (Orange) cialis paypal https://impotencecdny.com/ – canada pharmaceuticals ’

    January 28, 2021 at 14:48 | Report abuse | Reply
  42. FhnhZisse

    canadian pharmacy no prescription canadian pharmacies without prescriptions canadian drugs without prescription https://canadianpharmacy-yy.com/ – Voveran ’

    January 29, 2021 at 00:46 | Report abuse | Reply
  43. JnscCrulk

    viagra with dapoxetine viagra use in dogs buy 36 hour viagra without prescription http://erectilejyzd.com/index.php?called=terms – buy viagra at walmart ’

    January 30, 2021 at 08:54 | Report abuse | Reply
  44. KbbgMile

    how much is viagra in canada Brand Cialis overnight delivery generic viagra http://erectilejyzd.com/ – Macrobid ’

    January 30, 2021 at 16:22 | Report abuse | Reply
  45. NgscZisse

    viagra brand canada buy viagra online from india viagra tablets in india http://canadianpharmacy-yy.com/Fitness/how-to-get-a-six-pack.html – real viagra online usa ’

    January 31, 2021 at 06:42 | Report abuse | Reply
  46. FmnfEncox

    cialis online safe cialis pricing generic cialis https://impotencecdny.com/info/history.php – cialis drug ’

    January 31, 2021 at 09:14 | Report abuse | Reply
  47. Raye Swainston

    This is a very interesting article. Please, share more like this!


    February 1, 2021 at 05:29 | Report abuse | Reply
  48. Buy Social Plays

    It’s laborious to seek out educated folks on this matter, but you sound like you realize what you’re talking about! Thanks


    February 1, 2021 at 09:43 | Report abuse | Reply
  49. Real Youtube Video Likes

    Absolutely composed written content, thankyou for selective information.


    February 1, 2021 at 10:16 | Report abuse | Reply
  50. Gregorio Ullrich

    La televisión pública de Madrid ha dejado de emitir, en un comunicado se informa que los trabajadores de Telemadrid apoyan la huelga. Al parecer todos los grandes centros de abastecimiento del Estado, Mercamadrid, Mercabarna, Mercavalencia, Mercabilbao y Mercasevilla están bloqueados, por lo que no se registran actividades. En Madrid, represores de la Policía Nacional han intervenido con violencia para facilitar la entrada de una veintena de camiones en las instalaciones de Mercamadrid. En la empresa pública de aguas de Madrid, Canal de Isabel II, el Comité empresa y trabajadores están encerrados desde las 19:00 del miércoles en apoyo a la huelga y contra la privatización.


    February 1, 2021 at 19:47 | Report abuse | Reply
1 2 3 4 5 6 7 8 9 10

Leave a Reply to AhbzEncox


CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.