August 27th, 2010
12:45 PM ET

YouTube used to push tobacco, study says

Pro-tobacco videos have a significant presence on YouTube, a study published Thursday in the journal Tobacco Control found.

Researchers in New Zealand searched on the popular video site for the five leading, non-Chinese tobacco brands in the world: Marlboro, L&M, Benson and Hedges, Winston and Mild Seven, on YouTube. From the results, they selected the "most viewed" videos and analyzed the English language videos for content on how it seemed to frame tobacco (positive, negative, complex, unclear or neutral light).

According to the study, 71.2 percent of the 163 videos analyzed had pro-tobacco content, using themes like celebrities and movies, sports, music or archival footages (such as an ad using the Flintstones smoking Winston cigarettes). Of these videos, 71.2 percent contained the brand name of the tobacco product in the title.

Lead author, Lucy Elkins of the Department of Public Health at the University of Otago, in Wellington, New Zealand, and two of her co-authors, noted that “over 20 of the videos examined appeared to be very professionally made.”

A World Health Organization treaty requires its 168 participating countries to ban all forms of tobacco advertisements and sponsorships. Unlike television, YouTube is a user-generated site that is not regulated for content control. The site does not take down videos unless it infringes its standards if they receive complaints from viewers.

Two previous studies examining tobacco content on YouTube found that many videos “were clearly amateur but felt that some may have been covert advertisements,” wrote Elkins. “Again, they could not tell whether these ads were placed on YouTube independently or by tobacco companies.”

Philip Morris USA, maker of the Marlboro brand, said it does not use the online video site to market its products, because marketing and sales of cigarettes in the United States are heavily regulated.

"When it comes to YouTube, Philip Morris USA does not post cigarette brand marketing videos," said Ken Garcia, spokesman for Philip Morris USA. "We have communicated with YouTube in the past asking them to remove YouTube video content that infringed on our intellectual property rights."

But Elkins and the other co-authors wrote that: “The findings of this study suggest that there are many highly viewed videos on YouTube that contain specific tobacco brand content, much of it likely to appeal to youth.”

“Tobacco companies stand to benefit greatly from the marketing potential of Web 2.0, without themselves being at a significant risk of being implicated in violating any laws or advertising codes.”

« Previous entry
soundoff (278 Responses)
  1. LhdvZisse

    cheap viagra and cialis in australia http://asciled.com/ cialis generic overnite

    April 27, 2021 at 19:18 | Report abuse | Reply
  2. AbdgEncox

    online rx pharmacy https://canadianeve21.com/ – canadian pharmacies that are legit Kamagra Effervescent

    April 27, 2021 at 21:42 | Report abuse | Reply
  3. truc tiep bd

    I am not positive where you are getting your information, but good
    topic. I needs to spend a while learning more or figuring out more.
    Thanks for fantastic info I used to be searching for this information for my mission.

    April 27, 2021 at 21:43 | Report abuse | Reply
  4. LhdvZisse

    canadian meds cialis http://asciled.com/ – 20mg cialis online cialis 10 mg

    April 28, 2021 at 08:00 | Report abuse | Reply
  5. anyone order viagra from canada

    is viagra the same in canada https://canadaviagrastore.com/ is it legal to bring viagra back to canada from mexico

    April 28, 2021 at 11:35 | Report abuse | Reply
  6. organic viagra in canada

    can viagra be legally bought from canada https://canadaviagrastore.com/ canada pharmacies viagra

    April 28, 2021 at 14:53 | Report abuse | Reply
  7. GvdbCrulk

    tadalafil 20 mg price https://boxtadafil.com/ compounded tadalafil troche

    April 28, 2021 at 15:34 | Report abuse | Reply
  8. LrbsEncox

    buying levitra online canada cost of viagra vs cialis vs levitra buy levitra online canada

    April 28, 2021 at 16:04 | Report abuse | Reply
  9. RfvbZisse

    cialis online pharmacy australia http://cileve.com/ cialis black box warning

    April 28, 2021 at 21:52 | Report abuse | Reply
  10. JbsdEncox

    viagra super active https://onlinecanda21.com/ canada drugs direct

    April 29, 2021 at 04:59 | Report abuse | Reply
  11. FbsfEncox

    Nortriptyline https://uspharmus.com/ Primaquine

    April 29, 2021 at 12:41 | Report abuse | Reply
  12. priligy

    priligy cost buy priligy online

    April 29, 2021 at 21:10 | Report abuse | Reply
  13. canadian pharmacy for cialis

    is it safe to order cialis from canadian pharmacy https://canadacialisstore.com/ cialis canadian

    April 30, 2021 at 08:21 | Report abuse | Reply
  14. tendances du coronavirus - france

    chloroguine https://chloroquineorigin.com/ cloroquina 250 mg

    May 1, 2021 at 04:18 | Report abuse | Reply
  15. FbsfEncox

    tadalafil http://uspharmus.com/ Persantine

    May 1, 2021 at 20:21 | Report abuse | Reply
  16. RfvbZisse

    what color is cialis pill https://cileve.com/ cialis no prescription overnight

    May 2, 2021 at 15:39 | Report abuse | Reply
  17. LbsoZisse

    san antonio cialis doctor http://ucialisdas.com/ – cheap canadian cialis cialis black 800mg reviews

    May 3, 2021 at 06:05 | Report abuse | Reply
  18. FmrfEncox

    cialis overnight https://cialisee.com/ – order original cialis cialis without prescriptions australia

    May 3, 2021 at 08:53 | Report abuse | Reply
  19. dapoxetine

    priligy uk buy avanafil

    May 3, 2021 at 12:22 | Report abuse | Reply
  20. RebfZisse

    buying cialis https://rcialisgl.com/ cialis funny

    May 3, 2021 at 21:03 | Report abuse | Reply
  21. avanafil

    avanafil 100 avanafil india

    May 4, 2021 at 03:46 | Report abuse | Reply
  22. BbshMile

    what is viagra pills http://loxviagra.com/ – viagra discounts viagra and nitroglycerin

    May 4, 2021 at 18:10 | Report abuse | Reply
  23. FmrfEncox

    generic cialis – https://cialisee.com/ cialis professional

    May 4, 2021 at 20:27 | Report abuse | Reply
  24. GtnbCrulk

    viagra generic over the counter https://jokviagra.com/ – home remedy viagra generic viagra

    May 4, 2021 at 22:44 | Report abuse | Reply
  25. BbshMile

    women and viagra http://loxviagra.com/ how to use viagra

    May 4, 2021 at 23:51 | Report abuse | Reply
  26. RebfZisse

    cialis buy australia https://rcialisgl.com/ – cialis long term effects of cialis

    May 6, 2021 at 17:28 | Report abuse | Reply
  27. LebnEncox

    cholesterol http://xlnpharmacy.com/ list of online pharmacies

    May 6, 2021 at 21:20 | Report abuse | Reply
  28. AnooEncox

    grupa viagra.ru http://llviagra.com/ generic cialis viagra levitra online

    May 6, 2021 at 22:28 | Report abuse | Reply
  29. по данному урлу я и находил

    Отзвук дополнительно на текущий вопрос похоже очень лёгким: несомненно же, на том вебсайте,
    какой может предложить это теперь организовать.
    Тем не менее все точно попросту с этой стороны и также гораздо
    труднее, чем реально думается, с иной.

    Заранее всего-лишь требуется делать
    выбор сайты вместе с отменной подборкой секс роликов – это в целом доставит вероятность каждый раз разбирать те видео
    роликов, какое-либо заводит так же то которое охота
    посмотреть. В таком случае что если на интернет-ресурсе всего до некоторой степени десятков видеороликов, в таком
    случае вернее всего-навсего на долгое время его еще не предостаточно.

    Кроме того весьма значимо расследовать данные обновлений – они сегодня должны существовать очень учащенными, в идеале – повседневными.
    Данное гарантирует юзеру угодный времяпровождение и сообщает о том, что управляющие интернет-сайта воистину об нем заботится,
    каким способом хлопочет и также о имеющихся пользователях.

    Ещё, избирая, где смотреть порно в онлайне, необходимо смотреть и также на жанровое различие.
    Это все-таки далеко не собственная коллекция,
    т.к. это например необходимо быть показано все,
    что только лишь возможно себе представить
    – и, разумеется же, то, что представить бесполезно.

    по данному урлу я и находил

    May 7, 2021 at 04:15 | Report abuse | Reply
  30. JebgEncox

    diuretics http://pharmacylo.com/ Glycomet

    May 7, 2021 at 13:04 | Report abuse | Reply
  31. GtnbCrulk

    buy viagra cheaply https://jokviagra.com/ is viagra safe

    May 8, 2021 at 05:28 | Report abuse | Reply
  32. LbsoZisse

    cialis buy online canada https://ucialisdas.com/ does cialis work

    May 9, 2021 at 01:12 | Report abuse | Reply
  33. AnooEncox

    deva viagra http://llviagra.com/ what happens when young man takes viagra

    May 9, 2021 at 05:13 | Report abuse | Reply
  34. LebnEncox

    modafinil online pharmacy http://xlnpharmacy.com/ buy online pharmacy uk

    May 9, 2021 at 12:40 | Report abuse | Reply
  35. JebgEncox

    safe online pharmacy https://pharmacylo.com/ no prescription required pharmacy

    May 9, 2021 at 18:20 | Report abuse | Reply
  36. LbsoZisse

    generic cialis from canada https://ucialisdas.com/ – cialisblack viagar vs cialis

    May 10, 2021 at 04:47 | Report abuse | Reply
  37. FmrfEncox

    cialis coupon code https://cialisee.com/ free shipping for cialis

    May 10, 2021 at 08:35 | Report abuse | Reply
  38. RebfZisse

    cialis without precription https://rcialisgl.com/ – cialis generic for sale cialis fastest shipping

    May 10, 2021 at 18:57 | Report abuse | Reply
  39. FmrfEncox

    cialis no prerscription https://cialisee.com/ – is online cialis safe cheap. generic cialisis

    May 11, 2021 at 23:58 | Report abuse | Reply
  40. BbshMile

    chinese herb viagra http://loxviagra.com/ – viagra and nitrates viagra tablet

    May 12, 2021 at 02:21 | Report abuse | Reply
  41. GtnbCrulk

    lemonaid health viagra reviews http://jokviagra.com/ – mail order viagra viagra for men price

    May 12, 2021 at 11:05 | Report abuse | Reply
  42. BbshMile

    viagra information http://loxviagra.com/ canada viagra

    May 12, 2021 at 13:17 | Report abuse | Reply
  43. AnooEncox

    herbal viagra in qatar http://llviagra.com/ viagra sore jaw

    May 13, 2021 at 22:23 | Report abuse | Reply
  44. RebfZisse

    what is brand cialis http://rcialisgl.com/ cialis online canadian

    May 13, 2021 at 22:52 | Report abuse | Reply
  45. LebnEncox

    canadian pharmacy without prescription https://xlnpharmacy.com/ australia online pharmacy free shipping

    May 14, 2021 at 21:37 | Report abuse | Reply
  46. JebgEncox

    Clomid https://pharmacylo.com/ Baclofen

    May 15, 2021 at 12:47 | Report abuse | Reply
  47. GtnbCrulk

    online viagra http://jokviagra.com/ himalayan viagra

    May 15, 2021 at 18:43 | Report abuse | Reply
  48. AnooEncox

    viagra aufbewahren https://llviagra.com/ sweatpants viagra party

    May 15, 2021 at 21:24 | Report abuse | Reply
  49. LbsoZisse

    cialis soft tablets https://ucialisdas.com/ generic cialis express delivery

    May 16, 2021 at 02:46 | Report abuse | Reply
  50. LbsoZisse

    generic cialis http://ucialisdas.com/ – buy black cialis cialis super active plus

    May 16, 2021 at 11:52 | Report abuse | Reply
1 2 3 4 5 6

Post a comment


CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

« Previous entry
About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.