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July 5th, 2010
04:00 PM ET
Kids seeing more ads for fast food, fewer for sweets
Children are seeing fewer television ads for sweets and beverages than they used to, a new report in the online edition of the Archives of Pediatrics and Adolescent Medicine suggests. However, the study also suggests, children are being exposed to more TV ads for fast food. Lisa Powell, a researcher at the Institute for Health and Research Policy at the University of Illinois at Chicago and her team looked at advertising targeted at children from 2003 to 2007. On average, they found children between the ages of 2 and 11 are seeing 30 percent fewer television ads for fruit drinks and regular soft drinks. Exposure to ads for sweets, such as candy and cookies, went down 35 percent. However, exposure to ads for fast food went up 8 percent. Powell says 2- to 5-year-olds now see more fast food ads than cereal ads. "That suggests a lot of branding is going on. They are starting marketing of brand loyalty at an earlier age," she says. But Powell also says some positive steps are also being taken. She credits the Council of Better Business Bureaus Children's Food and Beverage Advertising Initiative for helping to change that. The initiative's goal is in encourage food and beverage companies to focus advertising to children under 12 that encourages healthier dietary choices and healthy lifestyles. That's a start, says Powell, considering 17 percent of American children and teens are obese, according the Centers for Disease Control and Prevention. But she says parents also have an important role. "If you can," says Powell, "replace TV time with reading or physical activity."
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Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love. Recent Comments
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What happened to all the awesome cereal commercials??
Awesome? Yeah, they filled me with awe in wondering how the crap these disgusting money-grubbing MONSTERS could get away with poisoning kids minds into buying their vile filth. They use the kids to wear down the parents into buying this trash because they know that parents will give in, bad parents that is.
Oh, please. Borrow my hair drier to get the sand out of your vagina.
No one forces anyone to purchase the things they purchase. I see plenty of ads for stuff I would never buy. Stop blaming other people for your dumb choices.
could it be that there are more fast food chains than ever?????
WHat about ALCOHOL ADS on Tv ,Billboards,Magzines,Radio ?????? naaaaaaaaaaaaaaa Right
always somebody or something else to blame.
I agree. I am so sick of parents giving in to their little brats. I am a parent too and guess what? I feed my kids HEALTHY FOODS! Yes, they have a treat from time to time, but what they put into their mouths has a PROFOUND impact on every aspect of their lives!!! Our diets are everything ! That goes for adults too. But children MUST have the nutrients they need to give them every possible shot at a decent life. Parents, grow some balls and tell your kids the magic two-letter word that is so easy to use: NO!
I guess they wouldn't be seeing more ads because they are OUT FOR SUMMER VACATION!
I think he did great and really ewtnad his autograph, but couldn't. i think he deserves to be the hero of the year 2009. the video was very touching,and that made me want to help the charities more. His presentation made me want to unleash my hero in my heart!
TV ads don't make kids obese... they need to do a study on parents inability to say no to kids.
You hit the nail on the head. PARENTS have the wallets. PARENTS do the grocery shopping. PARENTS pay the cable bill. Shut that crap off or how about NO TELEVISION and only DVD's of their favorite shows from TIME TO TIME. Here's a clue: Read to your frickin kids! That requires actually spending time with them, and educating them, and showing them love ! OOOOOOH, but we can't have that. No, mommy and daddy gave birth to you, ISNT THAT ENOUGH?!?!
NO. ITS NOT.
They picked the 2 fattest kids they could find for this photo. Ya know, a kid can watch as many T.V ads as he/she wants but they don't generally have money to buy things with. The parents are the problem. And ya know what else, fast food is not the demon that we think it is. I enjoy it every now and then. The problem is parents get it for their kids all the time and generally themselves too. Don't blame the business. They are working hard to be profitable and there's nothing wrong with the ads. That's how you let people know what your business is doing. They are asking you to buy a happy meal a day. That's your decision.
Are not asking you to buy a happy meal a day is what I should have typed. Sorry.
In the late 60's, I was a teenager in school working part-time as a grill man at a fast food place. One night the area manager came in with a preview of a new product: a quarter pound hamburger. It took longer to cook and we wondered how many people would be gluttonous enough to order one, imagining that we'd have the normal grill runs interrupted with special orders, etc. Now even the kid's meal fries are larger than the largest fries we sold and the large drink then is the small one now. And on top of that, you've now got the triple decker (3/8 lb of meat) and the 1/3 pounder at places.
and you've got products like the "baconator" with three patties, 6 slices of bacon and cheese slathered over it all.... no wonder this nation is obese.
My mom tells me the same thing. Back in the 50's and 60's, going to the diner for a burger was a treat like once a year! Now, many Americans stuff their fat greasy muzzles with this filth on a daily basis. Then they wonder why they need spanx.
I've seen enough young children SCREAMING that they "need" McDonald's and Taco Bell that this is old news. The food at those places is nasty, and it angers me that kids think they NEED to eat that stuff, and then the parents LET THEM!
One word: Tivo. Just encourage your kids to watch all their favourite programs time-shifted on Tivo, and then they'll naturally fast-forward through all the commercials. Problem solved.
Perhaps kids are also seeing more fast food commercials because they're just watching more tv in general. Send them outside, force them to run around a little.
Blame the parents, not the ads. These kids aren't hitching a ride to McD's or BK and buying this stuff with their allowances. And while you're at it, turn off their TV, XBox, PS3, Wii and throw them outside to play! (Well, maybe not in this heat, but you know what I'm saying.) Healthy eating and exercise were what we were brought up with and my brother and I are slim, healthy adults with slim, healthy parents. Basic stuff here.
Insted of complaining why not try turning off the tv? or recording the shows so you can fastfoward the ads!
Dog ill smack you in the face and f*ck you up
ILL SMACK YOUR DOGS VAGINA OUT CLEAN NIGGA
Quote | Joeski posted on Aug 25 2011 11:20 AM UTC Firstly, epsdite all the bad comments going round at the moment, I cant fault your customer service, thank you to all the team who are responding very quickly to all the issues we players are facing at the moment.I would just like to make a small point if I may:You say you're not planning to offer server transfers, so bringing new servers online isn't actually going to help those of us who managed to sign up before the rush and get a fair way into the game, because the main server ( where we are hosted) is still going to be packed unless people willingly lose all progress and switch to another server.In addition, for those of us who did sign up through steam, if we set up on a new server we will lose the steam promotion because it's locked to our character on the other server.Essentially, what I'm trying to say is that while i understand the reasons for not offering the ability to transfer, I think you're shooting yourselves in the foot, particuarly with the steam community, which I'm sorry but that's a bad idea.maybe a one time transfer per account would be better? allow players ( like myself) to transfer to one of the new euro servers when they're up, allieviate some of the strain from Exeter, and in general make the game playable.. I have endured the long waits to get into a server and the spamming refresh tactic because I think the game showed promise, and seemed worth the effort ( can't beat f2p afterall).However, if that is going to be an ongoing thing beause people arn't going to want to move and lose everything ( not to mention endure the entire tutorial campaign again) I can't say I see the value.Anyway, again thanks for trying and enduring all the comments, (mine included). I hope you would consider this as constructive critisim rather than flaming.Thanks again. On one side i agree with you, But on the other side i do not..If you and any other person would get a transfer to a europe server,Don't you think you'd fill up the Server? you'd leave a spot on the other servers atleast..But you and any other who wants a transfer, In my thinking, You allready got a place on the current.With such transfer you would get a head start on the othersI'd say you want a transfer fine. But your account/characters would all be giving a reset, If you joined in the time from the Steam Promotion, Then you would only get that. Thats the idea i am getting then But thats just me, a Lonewolf, Sometimes ahead of the pack, But mostly behind..
When I was a kid my parents let me have a go at the gumball machine every now and again. It was great knowing I could have it whenever I wanted, but only once a day, week, or whatever. It worked out great.
I thought the emile emnesgts worked great. did you know the little blondie kicking a ball in part two is my favorite point guard, shot ten years ago.
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