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June 11th, 2010
01:36 PM ET

'Organic' labels may make you underestimate calories

By Elizabeth Landau
CNN.com Health Writer/Producer

"Organic" doesn't mean "low-calorie," but people still treat organic products that way, according to a new study to be published in the journal Judgment and Decision Making.

Popular culture has promoted strong associations between the concepts of "organic" and "healthy," leading some consumers to believe that organic foods have fewer calories than their non-organic counterparts, the study said. This may also lead people to make choices about foods that are counterproductive to maintaining or achieving a healthy weight. Study authors Jonathon Schuldt and Norbert Schwarz at the University of Michigan did two studies examining this point.

In the first, they randomly assigned 114 college students at Michigan to view a web page with actual nutrition facts about either regular Oreos or Oreos "made with organic flour." Each product had 160 calories in two cookies. Participants responded to questions comparing the calories in the Oreos they had just read about to other cookie brands.

Participants who read nutritional facts about Oreos with organic flour were more likely to judge that product as having fewer calories than other brands, compared with people presented with facts about conventional Oreos. Participants also said that organic cookies were more appropriate to eat more often than the conventional cookies. Both judgments about calories and how often a food should be eaten are factors in obesity, the authors note.

They also found that participants who identified themselves as pro-environment were more likely to judge the organic cookies as lower in calories compared against other brands. This make sense, given that people conscious of the environment value organic processes; the positive qualities of "organic" may translate into other domains such as "low-calorie" in the minds of some people, the authors said.

The second study looked at whether people's perceptions of organic products are associated with how much exercise they think they need. Participants, 215 students at the University of Michigan, read a story about a person facing a choice about fitness. The character Susie, who wants to lose weight, ate roasted vegetables over brown rice for dinner in all versions of the story. Participants saw one of five dessert scenarios: "organic ice cream," "conventional ice cream," "organic cookie," "conventional cookie," and no dessert. The study then asked: Would it be okay for Susie to skip her usual 3-mile run tonight?

Participants were more lenient in saying that she could skip the workout when she chose an organic dessert, compared with those who read about her having a conventional dessert.

"As millions of Americans attempt to lose weight, eating organic foods - even desserts - may be viewed as a substitute for actual weight-loss promoting behaviors," the authors write.

The research did not find an association between the body mass index of participants and their reported choices, but study authors recommend further exploration into the effects of "organic" claims with actual behavior of consumers.

Editor's Note: Medical news is a popular but sensitive subject rooted in science. We receive many comments on this blog each day; not all are posted. Our hope is that much will be learned from the sharing of useful information and personal experiences based on the medical and health topics of the blog. We encourage you to focus your comments on those medical and health topics and we appreciate your input. Thank you for your participation.


soundoff (100 Responses)
  1. DS

    People are such idiots when it comes to food, especially in the US. And this survey was done on college students! Need I say more?

    June 11, 2010 at 18:53 | Report abuse | Reply
  2. Glen

    Who thought organic meant low calorie? It means "non of that man made junk is in there and it is true to original design as mother nature designed it"

    June 11, 2010 at 18:56 | Report abuse | Reply
  3. Matthew Ross

    I buy Organic food and beverages for all the right reasons listed above. However, not one person has mentioned that about 99.99% of all Organic food does not contain HYDROGENATED OIL. This is probably 1 of the top 3 reasons I buy Organic.

    – Portsmouth, NH

    June 11, 2010 at 19:05 | Report abuse | Reply
  4. Scott

    I buy organic foods now. I don't look at the number of calories. I never looked at the calories of non-organic foods either. Eat until satiated, not stuffed.

    June 11, 2010 at 19:17 | Report abuse | Reply
  5. Chris Corrao

    It is kind of scary that there are still people out there that don't really understand what organic means. Actually a lot of people (my mother in law included) think that organic food tastes different. She just doesn't want to try it because she thinks it will taste different! (like some sort of strange hippie concoction). It's pretty hilarious.

    Anyway – while this sounds silly pointing out there is no difference in calories, and just because something is organic doesn't mean it's "healthy" – sadly we still find it necessary to point out these things, because our society knows very little about it.

    Chris

    http://www.healthycheapeats.blogspot.com/

    June 11, 2010 at 19:32 | Report abuse | Reply
  6. Florencio Mendiola Jr.

    Lets look at some real hard facts! Most americans are lazy and don't like to exercise. Plus, exercises are over-rated just to sell real expensive equipment you really don't need [all you need is your body and some space to do calisthenics] these military type exercises are good for men, women and teens and even small children.

    Most americans take the easy way out, or rather the lazy way out, nothing is faster tha a hamburger joint or restaurant for a quick hunger mix! The fact to the matter is that most all "cooked-foods" are devoided of all enzymes and natural nutrients, "processed foods" are also devoided of all enzymes and nutrients and so is true of all fast food joints!

    The food industries adds unhealthy chemicals, they make sure there is plenty of "Salt" in all packaged food goods so we can all develope "high blood pressure."

    The FDA are only interested on how much money they can put in their pockets and work for those people who put this money in their pockets!
    kinson's disease and many other illnesses.

    The FDA has approved the use of at least 37 cancer therapy drugs that are "known" carcinogens or known co-carcinogens. Conversely, the FDA has established a pattern of persecuting people and physicians who choose to use laetrile, deprenyl and other effective substances for treatment of cancer, Parkinson's disease and many other illnesses.

    The person who may be responsible for more food-related illness and death than anyone in history has been made the U.S. Food Safety Czar. This i no joke!

    When FDA scientists were asked to weight in on what was to become the most potentially dangerous change in our food supply, the introduction of genetically modified (GM) foods, mem after memo describing toxins, new diseases, nutritional deficiencies, hard-to-detect allergens, etc. were kept secret

    When I hear the first lady or the president talk about health reform and eating healthy, its just a BIG JOKE! What they need to do is "Clean-up" the food supply!

    Sugar on top of sugar on all products! Sugar goes by many names, because that's how the food industry likes it. Fool hem all.......

    The medical industry does not want a real "CURE." because that would bankrupt the entire so called medical industry!!

    And people these are the facts!!

    June 11, 2010 at 19:37 | Report abuse | Reply
  7. Carl

    Even before "organic" was the buzzword, anything "natural" was perceived (by ignorant people) as being OK to eat in large quantities.

    There are people who will scream in the streets over whether or not something is "natural" or "organic" or "GMO free", but then they will go eat 2 pounds of food for lunch at some local hippie shack because they think gorging themselves on organic food is going to "boost" their immune system, etc..

    June 11, 2010 at 19:43 | Report abuse | Reply
  8. JonB

    What kind of idiot would even think of low-calorie in the same thought as organic? They clearly have nothing to do with one another. Is organic butter low in calories? Hmmmmm.

    June 11, 2010 at 19:44 | Report abuse | Reply
  9. Ugh

    I just don't wand pesticides. I don't understand all the stories about studies that say organic has no more nutrients than non-organic. Who would assume that? I DON'T WANT TO EAT BUG POISON.

    June 11, 2010 at 20:24 | Report abuse | Reply
  10. onthetelly

    This article is misleading people into believing that healthy is synonymous with being stick thin due to a lowered caloric intake...

    June 11, 2010 at 20:25 | Report abuse | Reply
  11. jessica

    yes, only morons believe organic means healthy. is a rice dream cake better for me than a processed fake-ice cream bar? probably. at least it's natural. however, it has about 4 times the calories and fat my low calorie processed bar does. so you trade ingredients for calories sometimes. ehhh, do your research and you can have healthy AND low-cal.

    now, to those who say there is no difference between organic and non-organic and that it's all a crock: well, i assure you there is a difference in taste. i can't explain it, maybe someone else can, but all i know is when i buy produce from a chain grocery store it's not nearly as delicious as when i buy from whole foods. the grapes at WF are juicy and big and delicious while the chain has small, tangy, brown grapes. go figure. seriously, the apples, peaches, you name it...they all TASTE so much better. so i pay the higher price for the quality. i don't really care if it's healthier for me, i just know i want what tastes good!!

    June 11, 2010 at 20:26 | Report abuse | Reply
  12. DMC

    What is it about CNN and organic foods? Not so long ago they had an article about how organic food doesn't have more nutritional value than 'regular' food (no duh), now this about it not being low calorie? Um, talk about missing the point.

    People like myself who buy organic, do it for one main reason. We don't want GM food or food laden with pesticides, chemicals or hormones - it has nothing to do with thinking they have more nutrients or less calories, duh. No one I know who buys organic ever thought that, wtf CNN?

    This is really a much ado about nothing story... was CNN bought by some chain grocery store or huge commercial food producer recently ;-p

    June 11, 2010 at 20:30 | Report abuse | Reply
  13. Joe

    DOH!

    Anyone who thinks that the organic label means low-calorie is simply uninformed.

    The differences between standard supermarket foods and their alternatives, e.g. organically or locally grown and sustainably farmed are radical.

    For an interesting read on the subject of these different optionn we have in the supermarket, check out the book – "The Omnivore's Dilemma". It details a number of the "impacts/benefits" that each of these food alternatives bring to the table 🙂

    No amount of FUD can replace being an educated eater.

    June 11, 2010 at 21:44 | Report abuse | Reply
  14. Belinda

    I buy organic to avoid the pesticides, additives, antibiotics and hormones. In general, a BALANCED diet with moderation and exercise is what is best for keeping a person healthy. Organic isn't healthy because of less fat or calories, but because of the lack of additives that may have negative effects on the body.

    June 11, 2010 at 22:50 | Report abuse | Reply
  15. Ben

    Glad to see some intelligent thoughts on a CNN blog...this article makes me think of the new Boar's Head ad in NY touting how they have historically met the lose sodium requirements required by the NSRI (National Sodium Reduction Initiative)...of course the real health threat in Boar's Meat is the extremely high MSG content (linked to, among other things, brain damage). This article is totally missing the mark, as it is probably intended, and is perpetuating the idea that organic foods are a big hype. Eating organic foods won't make you lose weight, but they also won't put you at greater risk of getting ADHD, Alzheimers disease, and various cancers that a lifetime of eating processed foods can do.

    June 12, 2010 at 01:58 | Report abuse | Reply
  16. An0nym0us2U

    Organic labels are significant to people that want to stay away from genetically modified food. Not much else.

    June 12, 2010 at 03:22 | Report abuse | Reply
  17. An0nym0us2U

    They seem to like us uninformed about food. There's probably no worse research than food research.

    June 12, 2010 at 03:25 | Report abuse | Reply
  18. JenL

    Organic or not, you shouldn't choose an oreo or ice cream. Just because one or two ingredients may be organic, like the flour, they are both commerical packaged foods that are full of chemicals and preservatives.

    Junk food is still junk food, even if the flour put into the cookie is organic. We need to stop eating food made from factories and sold in packages, and eat 'real" food.

    June 12, 2010 at 06:46 | Report abuse | Reply
  19. Karen

    The stupidity of people is shocking and that includes the people conducting this study.

    Organic foods are made in a way that limits or excludes the use of synthetic materials during production. For the vast majority of human history, agriculture can be described as organic; only during the 20th century was a large supply of new synthetic chemicals introduced to the food supply. This more recent style of production is referred to as "conventional."

    This does not in any way contribute to making low-fat or low calorie foods. It simply means that it's more natural food with less synthetic materials. Taste-wise, you get more flavor. Body-wise, you are able to process and digest naturally because you do not have synthetic materials that are unnatural to your body and the food to try and digest.

    You choose to eat organic because you want less chemicals in your body. If you want to lose weight, then you still have to be concerned with calories intake. Why would someone interpret organic to mean miracle food where you can consume in access still an not gain weight? Sheesh. Use your minds people.

    June 12, 2010 at 11:43 | Report abuse | Reply
  20. Elizabeth Colon

    I must agree with the comment that this article tends to assume that low cal = healthy. Modern research is finding that the old paradigm of calories in=calories out is outdated and does not present the whole picture and more and more medical doctors are looking at the type of calories vs the amount of calories as having priority. You want nutrient dense real food, not processed, non-food junk which makes up the major portion of all supermarket products today. I prefer it to be organic, if possible, since ingesting fewer pesticides should also be a major goal of the health minded, but simply choosing real food over non-foods will go a long way towards improving the health and lives of most people.

    June 12, 2010 at 12:43 | Report abuse | Reply
  21. Scott K

    I think it is a general confusion about what is healthy for you. Allot of people are moving from being fed junk to being fed advertising and they don't have a source 1 of information that says "this is why it's healthy" and "this is what that means."

    Although we are progressing, the bottom line is that this type of living takes research, work, and a lot of self motivated searching to know where you are getting your food from, why you are choosing it, what's in it, and how to prepare it.

    One of the first steps should be read the label. 🙂 If you don't know what all of those things in the product you are eating are, or what it means to be "organic" then a few searches can turn up a wealth of information.

    Someone said "holier than tho" attitude. Generally any sort of attitude is generated because the person eating it has issues of some sort: Food issues. Social issues about how they want to be perceived. Destructive issues because they want to prove that what they do is better. These are all the wrong reasons.

    We eat organic for our health because we believe in a variety things, some of which are toxicity in pesticides and travel, freshness and support of local farmers through farmers markets, and less of an impact on the environment that shipping, toxins, and other factors can have on the earth.

    Is it BETTER for you? Does an organic tomato have more than a "regular" tomato? Most studies seem to indicate that they don't but the above reasons are pretty good reasons to make the switch anyway.

    June 12, 2010 at 13:18 | Report abuse | Reply
  22. nik Green

    "Organic" means that the produce has been grown the way nature intended, through millions of years of evolution. It's as simple as that.

    Food products which are grown or raised "non-organically" have been subject to horticultural/agricultural methods, many of which employ agents which are toxic to humans. There is not enough history to determine scientifically how damaging many of these agents are (especially in the long term), but rates of cancer and other diseases are rising in the industrial world alongside more widespread use of these toxins and corporatized agriculture.

    This article is misleading, perhaps even "disinformation", because it leads the more gullible reader to make a false connection between "organic" and "unhealthy".

    June 12, 2010 at 14:01 | Report abuse | Reply
  23. MikeTheInfidel

    Contrary to what you nuts preaching the gospel of organic food might believe:

    1. It is no healthier than non-organic food. Not my opinion; this is the conclusion of a 50-year-long study on organic food.

    2. The label 'organic' is unregulated. It means nothing. It does not mean non-GMO, pesticide-free, free-range, etc. It's a marketing term, and much of the organic market is just a branch of the major food producing companies.

    3. Organic does not mean healthier. Organic pesticides are often full of urea, a chemical that can have a seriously negative impact on your digestive system.

    4. All food is genetically modified. Selective breeding is genetic modification. The only difference between that and direct gene manipulation is the method used to manipulate. GMO food will not kill you or sterilize you.

    5. Buying locally does help the community, but not necessarily the environment. When you ship large amounts of food around the country in trucks or in remarkably fuel-efficient trains, that tends to pollute less than hundreds of people driving several miles to the local farm.

    Advances in food technology were made for a reason: they improve the nutritive value of food and make crops more virile. The late Dr. Norman Borlaug, one of the pioneers of genetic manipulation with regard to food, has been credited with saving the lives of over a *billion* people through genetic manipulation and selective breeding of grains that led to high-yield, fast-growing crops.

    Organic is a buzzword that lets you boost the price. That's all. It isn't legally required to indicate a single thing about the food you're getting. Remember that.

    June 12, 2010 at 18:18 | Report abuse | Reply
  24. Jenna

    How dumb are these survey participants that they would equate organic with being lower in calories? That's not the reason most of us buy organic products. Nor is it because we think organic foods somehow have more vitamins or what-not.

    The sole reason most folks buy organic products is because they are grown/produced without pesticides, chemical fertilizers, growth hormones, artificial flavors/colors, chemical preservatives and other yucky stuff. The less of that crap going into our bodies, the better. It has nothing to do with calories or vitamin content or the notion that organic foods are somehow more nutritious. An organic apple and a conventionally grown apple of similar size have the same amount of calories, vitamins and nutrients. The difference? One is grown without the use of toxic substances and the other is not.

    June 12, 2010 at 19:01 | Report abuse | Reply
  25. bobbob1

    Seriously, people out there really think "organic" = low calorie? Really? Why do these news stories keep popping up?

    How about this: If you are overweight and unhealthy, you are doing something wrong. Educate yourself! You should already know what is healthy and what is not.

    June 12, 2010 at 19:29 | Report abuse | Reply
  26. Sonya

    I have been eating many organic foods for years and never once did I think that these foods contained less calories than non-organic foods.

    I buy organic food for it's purity. The people who think organic means low calorie must not read food labels. I do read labels because I want to know EVERYTHING that is being added to my food. If I don't recognize a certain ingredient or ingredients, I am far less likely to purchase that food. As a result I am a healthier person who is no longer plagued by symptoms such as having itchy hives on the back of my neck and scalp or painful gastrointestinal symptoms. There is no doubt in my mind that additives in commercial salad dressing are the main culprits that give me hives and MSG has caused me to have many painful stomach aches which I now easily avoid.

    Another thing about organic food is that due to the purity factor, the flavors are much more intense. (Don't knock organic until you've really tried it). It's easy to become a convert because due to better taste and purity it's a win, win situation that I will gladly pay more for everytime.

    June 13, 2010 at 00:19 | Report abuse | Reply
  27. carrie

    hey u all,

    i dont eat organic at all
    i just eat my food .... my veg eggs meat fish and all the the other food stuff all i do is just watch what i eat

    June 13, 2010 at 04:35 | Report abuse | Reply
  28. Aqua

    I also find the article title rather insulting. Clearly, an organic label DOES NOT "make" anyone underestimate calories.

    People either:
    a. underestimate calories because they don't know the meaning of the word "organic"
    b. choose to underestimate calories because of the food's other virtues.

    Either way, it points to a person's chosen education and rationality, which points to their background, culture and beliefs. Lettuce has nothing to do with it.

    June 13, 2010 at 08:48 | Report abuse | Reply
  29. Bunny

    Why would someone think "no insecticides added" (organic) means "low calorie"? The last time I looked at a can of Raid it didn't contain nutritional information.

    People should be taught to read food labels in school as part of their health classes, especially with the obesity rates being what they are even in younger kids these days. Who could eat an Oreo cookie, even one made with all organic ingredients, and think for one second that it's anything but junk food?

    June 13, 2010 at 10:46 | Report abuse | Reply
  30. Sara

    Anyone who thinks organic food is better because of pesticides/hormones are deluding themselves. They do use pesticides. And there is no proven problem with hormones. the arguement I've head is for hormones causing girls to go through puberty earlier because of them, but the same thing is happening in Europe where they're banned, so logically the problem must lie somewhere else.

    If the entire world started using only organic farming methods, at least half the population would die. Suck on that, hippy weirdos. I want you to go first.

    June 13, 2010 at 11:45 | Report abuse | Reply
  31. Nik

    Just because something is "organic" or "all natural" doesn't mean it's good for you...there are plenty of naturally occuring/organic poisons. Arsnic is an "all natural" pesticide. Hemlock comes from plants.

    June 13, 2010 at 12:25 | Report abuse | Reply
  32. CAA

    For all you folks out there who claim "no difference" between organic and processed foods; yeah, there are differences, and it depends on why you are choosing them.

    1. Way too many hormones in large-scale meat industry. They give the cows, chickens, pigs, ect. excessive amounts of hormones to so they grow faster and are ready for slaughter months earlier than their non-enhanced brethren. The sole purpose for this is money; not nutrition or taste, just volume and profit. This might not be bad, except I'm talking with clients of mine who have children hitting puberty at 9 and 10 years old, and I have to wonder how much of a connection it has with these kids eating meats with excessive amounts of growth hormones.

    2. Hydrogenated oils are bad. These oils were originally invented years ago as lubrication for engines. Some genius then discovered this additive adds months of shelf life for heavily processed foods, so the pack of cookies you get in the local package store will still taste fresh even six or nine months after it was made. This stuff is in a lot of junk food, like candy, cookies,chips, etc, and clogs your systems when your body absorbs it, with some scientific tests finding it can cause cancers and contribute to HBP, high cholesterol and other problems plaguing our population.

    3. Certain pesticides and poisons. Sure, it may sound "cleaner" to be eating produce that's supposedly not had "flys or bugs on it," but I've spent over 30 years growing some of my own food and can assure you, bugs get on everything that's grown, even the stuff that's been heavily coated with preservatives and pesticides. The real reason the large-scale growers genetically alter plants and use pesticides, again, larger yield per growing space.

    I fully acknowledge that this is necessary if we are to feed the current world's population, but there is a personal health price to be paid for this. I am unfortunate enough to have a compromised immune system due to a couple of serious illnesses. Foods that are heavily processed, or fruits and vegetables with pesiticide coatings or waxes, leave me feeling sick. The only way I've found to substantially reduce my physical pain, tissue and joint inflamation, and cholesterol numbers is to eat whole foods with minimal processing and no junk food at all, including "organic" chips or cookies.

    If you are fortunate enough to be a person who can get through life and stay healthy on processed foods or lots of burgers, more power to you. But please don't assume that others are as lucky as you are. Some of us need to work a little harder to stay alive, and organic and/or natural foods can help tremendously.

    June 13, 2010 at 13:27 | Report abuse | Reply
  33. 0nanism0

    Cookies, ice cream and gummy bears have NEVER been healthy food PERIOD. Anyone who can't also read the Oreo ingredients list, for example, to see that it includes LARD deserves to be fat (if they're also obtuse enough to not exercise it off).
    Anyone wanting to make a study to promote yet another skewed view of the organic label must be on the payroll of some conventional farmers interest group.
    If you want to truly inform the public, why don't you say exactly what "organic" means instead of taking all your time to say what it isn't?
    Organic has only ever meant "free from synthetic products." It has NEVER meant more nutritious, free from pesticides***, low-cal, fat-free or anything else. ***Organic can and often does mean free from pesticides (if it's a company you can trust), but even when it doesn't mean that, it's because companies are allowed to use naturally occurring pesticides such as pyrethrin, which comes from chrysanthemums, and still use the organic label. No synthetic fertilizers can be used in production either. Organic produce can be more tasty, in my opinion, but then that's my opinion. The "organic" label does not mean that the product will be more tasty though. Is that clear enough?

    June 13, 2010 at 13:45 | Report abuse | Reply
  34. Tina

    I don't buy organic food because it has an inflated price.

    June 13, 2010 at 14:07 | Report abuse | Reply
  35. 0nanism0

    Organic produce can be expected to cost more since organic farmers don't take all the shortcuts with man-made chemicals.

    June 13, 2010 at 14:53 | Report abuse | Reply
  36. Smellie

    ". . .eating organic foods – even desserts – may be viewed as a substitute for actual weight-loss promoting behaviors."

    there's a word for this, I believe it's "delusional."

    June 13, 2010 at 17:18 | Report abuse | Reply
  37. MoX

    It's been proven many times organic food has nothing better the normal food for you. Waste your money for the same product fools. How very sad.

    Organic lettuce vs normal lettuce has no difference int erms of health for you aside from price.

    Keep wasting money.

    June 13, 2010 at 17:22 | Report abuse | Reply
  38. Robert Meek

    It's called stupidity, to be frank, when one makes those kind of assumptions, that Oreos with "organic" flour have "less" calories in them.

    June 13, 2010 at 19:24 | Report abuse | Reply
  39. 0nanism0

    MoX: The main reasons people prefer organic produce are (1) to keep from ingesting known carcinogens (pesticides) which you do all the time with conventional produce (2) to care enough about the environment to support businesses that don't pump tons of man-made poison into the soil and water. You think our actions have no consequences? I bet you don't think there's anything wrong with eating fish caught from the oily Gulf of Mexico either.

    June 13, 2010 at 20:48 | Report abuse | Reply
  40. Kathy

    Can we please stop doing studies using college students as a stand-in for the general population? They're either too busy studying for exams to pay attention, or they're idiots. I'm an ordinary, long-past-college grownup, and I can't find a solitary peer who associates the label "organic" in any way with calories, nor have I ever made that preposterous connection myself.

    June 13, 2010 at 21:04 | Report abuse | Reply
  41. charls

    "...but study authors recommend further exploration into the effects of "organic" claims with actual behavior of consumers."

    Who in their right mind would pay for this study? Find out who funded this study and you will find who wants to cast doubt about organic food.

    Who would fund "further exploration" necessary except someone who had a financial reason to suppress organic food.

    June 13, 2010 at 21:14 | Report abuse | Reply
  42. Dennis L. Weaver

    The Story of Mary and Jane

    My Good Food Friends –

    Here’s a jar of Kroger® Apple Sauce and here’s a jar of Santa Cruz Apple Sauce. They both say ‘Apple Sauce’ right on the front of the label, A-p-p-l-e S-a-u-c-e! Spelled the same and everything. So hey, what could be the difference, huh. Well, the Kroger® is non-organic, and its ingredients are non-organic apples, high fructose corn syrup and water. The Santa Cruz is Organic and its INGREDIENT is Organic Apples.

    But the real kicker is … two people sit down for a little ½ cup bowl of applesauce. One person has the Organic Good Food Apple Sauce, and the other has the non-organic poor food apple sauce product. The person enjoying the Santa Cruz Apple Sauce gets up having enjoyed 60 calories of Organic Apples … the person that ate the Kroger® Apple Sauce gets up having taken in 100 calories of a mix of non-organic apples, high fructose corn syrup and water!

    Now here's what that means … The Story of Mary and Jane. Mary and Jane are 18 and just graduate from high school. They live identical lives … similar jobs, similar neighborhoods, the same kind of boyfriends, the same choices of exercise, hobbies, sports and activities AND… exactly the same amount of applesauce every day. The only difference in their entire lives is that Mary makes the Organic Good Food Choice and Jane makes the non-organic poor food product choice. Well, Jane gains on Mary 40 calories a day, 280 calories a week … a mere eight hundredths of a pound, 1.28ozs. And 1.28ozs spread all over you … well … you'd never even notice it! However, the gain is 4.2 POUNDS for the year.

    Mary and Jane live their identical lives over the years after graduation … except for that daily little ½ cup bowl of Organic and non-organic applesauce.

    Now, Mary and Jane go to their 10th High School Reunion PARTY. Everyone still wants to dance with Mary. But Jane … they're pointing at … she's gained nearly 50 pounds!

    So if just one non-organic poor food product choice makes this little Story work, just imagine where a lifetime of non-organic poor food product choices would take you!

    To Your Health!
    Dennis L. Weaver, MBA, GFG
    Founder
    Change Your Food – Change Your Life!™

    June 18, 2010 at 18:18 | Report abuse | Reply
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Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.