home
RSS
June 4th, 2010
01:04 PM ET

Kellogg settles Rice Krispies false ad case

By Saundra Young
CNN Senior Medical Producer

For the second time in a year, cereal giant Kellogg is settling false advertising charges from the Federal Trade Commission. The FTC announced that the leading cereal maker's claims that Rice Krispies boosts a child's immunity with "25 percent Daily Value of Antioxidants and Nutrients – Vitamins A, B, C and E" were "dubious" and ordered the company to discontinue all advertising stating such. Kellogg has agreed to the order.

Last April, the Kellogg Company settled FTC charges over false advertising claims for another popular breakfast cereal Frosted Mini-Wheats. The national ad campaign claimed the cereal was clinically shown to improve kids' attentiveness by nearly 20 percent. The FTC found the clinical studies actually showed that only half the children who ate the cereal had improved attentiveness and that very few–only 1 in 9 - were 20 percent more attentive. That settlement barred Kellogg from making these claims, and from misrepresenting test results in any breakfast or snack food products.

"We expect more from a great American company than making dubious claims – not once, but twice – that its cereals improve children's health," said FTC Chairman Jon Leibowitz. "Next time, Kellogg needs to stop and think twice about the claims it's making before rolling out a new ad campaign, so parents can make the best choices for their children."

Now the FTC's is modifying its original order and barring Kellogg from making any misleading or unsubstantiated health-related claims about any of the food products the company  sells –unless there is scientific evidence to back those claims.

"What is particularly disconcerting to us," said FTC Commissioner Julie Brill, "Is that at the same time Kellogg was making promises to the commission regarding Frosted Mini-Wheats, the company was preparing to make problematic claims about Rice Krispies"

Kellogg released a statement: "Kellogg Company has a long history of responsible advertising. We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns."

The company has signed the FTC order, which is just like a court order and is legally binding. If the order is violated in any way, the company could be fined up to $16,000 per violation. The definition of violation can vary, for example, from every time a commercial airs touting these claims, to every box of cereal that remains of the shelf containing the potentially misleading wording. The FTC says violations can often lead to hundreds of millions of dollars in penalties. Companies are required to provide information on how they are complying with the Agency's Bureau of Consumer Protection's Enforcement Division, which is constantly checking to see whether companies are complying with FTC orders.

Editor's Note: Medical news is a popular but sensitive subject rooted in science. We receive many comments on this blog each day; not all are posted. Our hope is that much will be learned from the sharing of useful information and personal experiences based on the medical and health topics of the blog. We encourage you to focus your comments on those medical and health topics and we appreciate your input. Thank you for your participation.


« Previous entry
soundoff (692 Responses)
  1. chilly lname indian cateres xname, fl

    http://aslplayerservices.org/__media__/js/netsoltrademark.php?d=cateringbusinessplans.com/

    May 18, 2021 at 16:26 | Report abuse | Reply
  2. marketing memberships

    Next time I read a blog, I hope that it does not fail me just as much as this one. I mean, I know it was my choice to read through, but I actually believed you would probably have something useful to talk about. All I hear is a bunch of complaining about something that you could possibly fix if you weren't too busy looking for attention.

    http://www.ab-search.com/rank.cgi?mode=link&id=107&url=http://www.menmastermind.com/

    May 18, 2021 at 17:47 | Report abuse | Reply
  3. Best Dental Doctor

    http://taca.siam2web.com/change_language.asp?language_id=th&MemberSite_session=site_100782_&link=http://newportcenterdentalgroup.com/

    May 18, 2021 at 20:26 | Report abuse | Reply
  4. Forklift Service Shop Los Angeles

    http://biyougeka.esthetic-esthe.com/rank.cgi?mode=link&id=848&url=wildwestlifttrucks.com

    May 18, 2021 at 21:41 | Report abuse | Reply
  5. Metal Roofing Supply Near Me

    http://sns.lilyenglish.com/link.php?url=sanmarinoroof.com/

    May 18, 2021 at 23:50 | Report abuse | Reply
  6. stacker energy pills

    I couldn’t resist commenting. Well written!

    https://sintesi.provincia.le.it/portale/LinkClick.aspx?link=https://energygopep.com/

    May 19, 2021 at 01:31 | Report abuse | Reply
  7. Maserati 2014

    https://anon.to/?https://maseratis.net/

    May 19, 2021 at 02:02 | Report abuse | Reply
  8. Eye Exam Clinic Near Me

    https://www.schornsteinfeger-duesseldorf.de/redirect.php?url=https://sunglasseseyedoctorsoptometristphoenixaz.com

    May 19, 2021 at 02:35 | Report abuse | Reply
  9. Micheal Smith

    Great post! I like to learn, and I have learned something! Thanks you very much keep the good work!

    https://sites.google.com/view/senikintsisho-no-shizen-chiyu/home

    May 19, 2021 at 02:58 | Report abuse | Reply
  10. Vision Doctors Near Me

    You are so cool! I do not think I have read through anything like this before. So nice to discover another person with genuine thoughts on this topic. Seriously.. thanks for starting this up. This website is something that is required on the web, someone with a little originality!

    https://promosimple.com/api/1.0/routedevice?durl=https://arizonasvision.com/

    May 19, 2021 at 03:38 | Report abuse | Reply
  11. pills that give you energy

    Pretty! This has been an incredibly wonderful post. Many thanks for providing these details.

    http://delawarecpf.com/__media__/js/netsoltrademark.php?d=gopepp.com/

    May 19, 2021 at 05:45 | Report abuse | Reply
  12. Metal Roofing Contractors Near Me

    Can I just say what a comfort to uncover somebody who actually understands what they are talking about over the internet. You actually know how to bring an issue to light and make it important. A lot more people must look at this and understand this side of the story. It's surprising you aren't more popular since you definitely possess the gift.

    https://cps113.quicklaunchsso.com/cas/logout?service=http://sanmarinoroof.com

    May 19, 2021 at 07:27 | Report abuse | Reply
  13. Eye Specialists Near Me

    http://elias.ztonline.ch/?a%5B%5D=<a+href=https://bettersightovernight.com

    May 19, 2021 at 08:46 | Report abuse | Reply
  14. photo gifts for mom

    Hello there! I just want to give you a huge thumbs up for the great information you have right here on this post. I'll be returning to your site for more soon.

    http://www.kzsoft.to/rank.cgi?mode=link&id=1187&url=http://www.newmomgiftshop.com

    May 19, 2021 at 11:19 | Report abuse | Reply
  15. Steel Fabricator Near Me

    https://syuriya.com/ys4/rank.cgi?mode=link&id=415&url=https://jrkreations.com

    May 19, 2021 at 12:12 | Report abuse | Reply
  16. Mig Welder Near Me

    Aw, this was an exceptionally good post. Spending some time and actual effort to produce a great article… but what can I say… I put things off a lot and don't manage to get nearly anything done.

    http://www.cdn.embedded.com/common/jumplink.php?target=http://www.jrkreations.com/

    May 19, 2021 at 12:29 | Report abuse | Reply
  17. Mercedes Sprinter Service

    http://qingms.com/link.php?url=ocrv.tv

    May 19, 2021 at 14:29 | Report abuse | Reply
  18. RV Slide Out Los Angeles

    http://t158.adsage.com/trc/track/x.gif?acc=1199&iid=p.110386427000355007.k.p&lpg=https://8mags.com/?191991

    May 19, 2021 at 15:03 | Report abuse | Reply
  19. RV Kitchen California

    http://zhhsw.com/home/link.php?url=diplingpaedmediatorreiter.eu/index.php?option=com_phocaguestbook&view=phocaguestbook&id=1&Itemid=4&limitstart=65380

    May 19, 2021 at 15:21 | Report abuse | Reply
  20. windshield replacement lake forest

    Way cool! Some very valid points! I appreciate you writing this post and also the rest of the website is also very good.

    http://ref.webhostinghub.com/scripts/click.php?ref_id=nichol54&desturl=http://damien2g8c6.eedblog.com/3491934/the-smart-trick-of-rv-repairs-near-me-that-nobody-is-discussing

    May 19, 2021 at 16:57 | Report abuse | Reply
  21. Content Marketing Agencies

    After looking at a few of the blog articles on your web site, I really like your way of blogging. I book marked it to my bookmark site list and will be checking back soon. Take a look at my web site as well and let me know what you think.

    http://bd.jinti.com/Return/go.asp?mail_id=20170911jd&url=https://bestservicenearme.com/

    May 20, 2021 at 03:12 | Report abuse | Reply
  22. Internet Marketing Business

    Can I just say what a comfort to find someone who actually understands what they're discussing on the net. You certainly know how to bring an issue to light and make it important. A lot more people should look at this and understand this side of your story. I was surprised that you aren't more popular given that you certainly have the gift.

    https://redirect.camfrog.com/redirect/?url=https://postfallsphotographer.com

    May 20, 2021 at 07:15 | Report abuse | Reply
  23. Social Media Marketing Specialists

    http://s1.slimtrade.com/out.php?s=9425&g=https://postfallsfitness.com/

    May 20, 2021 at 08:41 | Report abuse | Reply
  24. Google Marketing Consultant

    http://pt.tapatalk.com/redirect.php?app_id=4&fid=8678&url=https://juicycalls.com

    May 20, 2021 at 12:25 | Report abuse | Reply
  25. rv repair center

    https://publishing.brookes.ac.uk/?URL=ocrvcenter.com/rv-repair-shop-san-fernando-valley-california/

    May 20, 2021 at 14:58 | Report abuse | Reply
  26. custom shops near me

    http://radio.cancaonova.com/iframe-loader/?t=Dating Single: No Longer a Mystery – Rádio&ra=&url=https://ocrvcenter.com/rv-repair-shop-kagel-canyon-california/

    May 20, 2021 at 19:01 | Report abuse | Reply
  27. Suspension Repair Sprinter Van

    The very next time I read a blog, I hope that it won't disappoint me just as much as this one. After all, Yes, it was my choice to read through, but I genuinely believed you'd have something useful to say. All I hear is a bunch of crying about something that you could possibly fix if you weren't too busy searching for attention.

    https://tapestry.tapad.com/tapestry/1?ta_partner_id=950&ta_redirect=https://fleetservicesorangecounty.com/celebrity-van-repair-shop-near-me/

    May 20, 2021 at 19:20 | Report abuse | Reply
  28. rv awning replacement near me

    Spot on with this write-up, I actually feel this web site needs much more attention. I’ll probably be back again to read more, thanks for the information!

    http://themza.com/redirect.php?r=www.ocrvcenter.com/bus-collision-repair-shop-near-me

    May 20, 2021 at 20:27 | Report abuse | Reply
  29. 32955 Sprinter Repair

    http://digitalbuzzblog.com/?wptouch_switch=desktop&redirect=https://boxtruckrepairshop.com/promaster-van-conversion-shop-near-me

    May 20, 2021 at 20:35 | Report abuse | Reply
  30. RV Refrigerator Los Angeles

    Excellent web site you have here.. It’s difficult to find excellent writing like yours these days. I seriously appreciate individuals like you! Take care!!

    https://moshtix.com.au/v2/ForceDesktopView?callingUrl=http://theocrv.com/rv-repair-shop-van-nuys-california

    May 20, 2021 at 21:02 | Report abuse | Reply
  31. Sprinter Turbocharger Repair

    https://www.morhipo.com/shared/partnercookie?k=gort&url=http://boxtruckrepairshop.com/sprinter-van-upholstery-shop-near-me

    May 20, 2021 at 21:13 | Report abuse | Reply
  32. RV Bedroom Los Angeles

    https://www.responsivedesignchecker.com/checker.php?url=ocrv.guru/rv-repair-shop-big-bear-lake-california

    May 21, 2021 at 00:13 | Report abuse | Reply
  33. Approved Sprinter Repair Shops Near Me

    Howdy, I do think your blog could possibly be having internet browser compatibility issues. When I take a look at your web site in Safari, it looks fine however, when opening in I.E., it's got some overlapping issues. I merely wanted to give you a quick heads up! Besides that, great site!

    https://virusscan.jotti.org/cookies-ok?redirect=https://ocrvfleetservices.com/van-upholstery-shop-near-me/

    May 21, 2021 at 00:55 | Report abuse | Reply
  34. Prestige Collision Sprinter Repair Mission Viejo

    https://wbmonitor.bibb.de/dereferer.php?link=https://fleetrepairshops.com/sprinter-van-paint-shop-near-me

    May 21, 2021 at 02:15 | Report abuse | Reply
  35. collision center of temecula temecula ca

    http://ref.webhostinghub.com/scripts/click.php?ref_id=nichol54&desturl=http://ocrvshop.com/rv-couch-repair-near-me

    May 21, 2021 at 02:24 | Report abuse | Reply
  36. Diesel Sprinter Repair Near Me

    I blog quite often and I genuinely appreciate your information. The article has really peaked my interest. I will book mark your blog and keep checking for new details about once per week. I subscribed to your Feed as well.

    http://sc.hkexnews.hk/TuniS/www.sprintervanrepairshop.com/testimonials

    May 21, 2021 at 04:03 | Report abuse | Reply
  37. tv repair temecula ca

    I really like it when folks get together and share thoughts. Great site, keep it up!

    https://www.volkshilfe-salzburg.mobile-websites.at/?task=get&url=https://www.ocrvcenter.com/rv-leak-repair-near-me/

    May 21, 2021 at 10:26 | Report abuse | Reply
  38. RV Beds Orange County

    https://sessionize.com/redirect/8gu64kFnKkCZh90oWYgY4A/?url=https://ocrv.today/rv-repair-shop-downey-california

    May 22, 2021 at 05:41 | Report abuse | Reply
  39. brimonidine

    brimonidine side effects combigan coupon

    May 22, 2021 at 05:51 | Report abuse | Reply
  40. how to paint a horse trailer

    Pretty! This has been an incredibly wonderful article. Thank you for supplying this info.

    http://www.arida.biz/sougo/rank.cgi?mode=link&id=27&url=http://www.ocrvcenter.com/rv-repair-shop-commerce-california/

    May 22, 2021 at 06:22 | Report abuse | Reply
  41. RV Steps Los Angeles

    http://tokyo-logistic-koba.ecweb.jp/?wptouch_switch=mobile&redirect=http://jenangfoods.blogspot.com/2021/02/flooring-repair-specialist-near-me.html

    May 22, 2021 at 13:44 | Report abuse | Reply
  42. RV Bathroom California

    After looking over a handful of the articles on your site, I truly like your way of writing a blog. I book-marked it to my bookmark website list and will be checking back in the near future. Please check out my website too and let me know what you think.

    /

    May 22, 2021 at 15:09 | Report abuse | Reply
  43. Content Marketing Company

    http://obitsarchives.org/__media__/js/netsoltrademark.php?d=affordableranking.com

    May 23, 2021 at 06:56 | Report abuse | Reply
  44. orbitxch

    My spouse and I stumbled over here different web page and thought I might check things out.
    I like what I see so now i'm following you. Look forward to finding out about your web
    page again.

    May 23, 2021 at 06:56 | Report abuse | Reply
  45. rv for sale orange county

    Hi, I do believe this is a great site. I stumbledupon it 😉 I will come back yet again since i have bookmarked it. Money and freedom is the best way to change, may you be rich and continue to guide other people.

    https://www.fotobug.net/home/link.php?url=https://www.ocrvcenter.com/rv-repair-shop-buena-park-california

    May 23, 2021 at 07:09 | Report abuse | Reply
  46. RV Cabinet Orange County

    http://tbsa.so-buy.com/front/bin/adsclick.phtml?Nbr=11promotion_700x120&URL=http://ocrv.art/rv-repair-shop-duarte-california

    May 23, 2021 at 09:27 | Report abuse | Reply
  47. cyclosporine

    cyclomune 0.1% eye drops cost cyclosporine

    May 23, 2021 at 22:03 | Report abuse | Reply
  48. Soosteemocush

    tadalafil generic https://tadacipetadalafil.com/ – what is tadalafil buy generic cialis online with mastercard tadalafil goodrx https://apcalisetadalafil.com/

    May 23, 2021 at 23:49 | Report abuse | Reply
  49. Tritreviewifind

    tadalafil generic https://tadalafilol.com/ – tadalafil side effects cialis cost tadalafil blood pressure https://tadalafilww.com/

    May 24, 2021 at 08:36 | Report abuse | Reply
  50. rv repair shops

    http://www.lifl.fr/FOX/modules/babel/redirect.php?newlang=fr_FR&newurl=https://itcenter.in/profile/WilliamsBu/

    May 24, 2021 at 19:19 | Report abuse | Reply
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Leave a Reply to Camper Repair Places Near Me


 

CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

« Previous entry
Advertisement
About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.