home
RSS
June 4th, 2010
01:04 PM ET

Kellogg settles Rice Krispies false ad case

By Saundra Young
CNN Senior Medical Producer

For the second time in a year, cereal giant Kellogg is settling false advertising charges from the Federal Trade Commission. The FTC announced that the leading cereal maker's claims that Rice Krispies boosts a child's immunity with "25 percent Daily Value of Antioxidants and Nutrients – Vitamins A, B, C and E" were "dubious" and ordered the company to discontinue all advertising stating such. Kellogg has agreed to the order.

Last April, the Kellogg Company settled FTC charges over false advertising claims for another popular breakfast cereal Frosted Mini-Wheats. The national ad campaign claimed the cereal was clinically shown to improve kids' attentiveness by nearly 20 percent. The FTC found the clinical studies actually showed that only half the children who ate the cereal had improved attentiveness and that very few–only 1 in 9 - were 20 percent more attentive. That settlement barred Kellogg from making these claims, and from misrepresenting test results in any breakfast or snack food products.

"We expect more from a great American company than making dubious claims – not once, but twice – that its cereals improve children's health," said FTC Chairman Jon Leibowitz. "Next time, Kellogg needs to stop and think twice about the claims it's making before rolling out a new ad campaign, so parents can make the best choices for their children."

Now the FTC's is modifying its original order and barring Kellogg from making any misleading or unsubstantiated health-related claims about any of the food products the company  sells –unless there is scientific evidence to back those claims.

"What is particularly disconcerting to us," said FTC Commissioner Julie Brill, "Is that at the same time Kellogg was making promises to the commission regarding Frosted Mini-Wheats, the company was preparing to make problematic claims about Rice Krispies"

Kellogg released a statement: "Kellogg Company has a long history of responsible advertising. We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns."

The company has signed the FTC order, which is just like a court order and is legally binding. If the order is violated in any way, the company could be fined up to $16,000 per violation. The definition of violation can vary, for example, from every time a commercial airs touting these claims, to every box of cereal that remains of the shelf containing the potentially misleading wording. The FTC says violations can often lead to hundreds of millions of dollars in penalties. Companies are required to provide information on how they are complying with the Agency's Bureau of Consumer Protection's Enforcement Division, which is constantly checking to see whether companies are complying with FTC orders.

Editor's Note: Medical news is a popular but sensitive subject rooted in science. We receive many comments on this blog each day; not all are posted. Our hope is that much will be learned from the sharing of useful information and personal experiences based on the medical and health topics of the blog. We encourage you to focus your comments on those medical and health topics and we appreciate your input. Thank you for your participation.


« Previous entry
soundoff (692 Responses)
  1. Vina Touar

    https://www.electricpercolatorcoffeepot.com/10-top-coffee-bloggers/

    March 4, 2021 at 10:05 | Report abuse | Reply
  2. Art Surls

    Thanks for sharing superb informations. Your web site is very cool. I am impressed by the details that you¡¦ve on this web site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found simply the info I already searched all over the place and just couldn't come across. What a perfect site.

    https://www.electricpercolatorcoffeepot.com/10-top-coffee-bloggers/

    March 6, 2021 at 13:45 | Report abuse | Reply
  3. Douglas Idriss

    https://www.electricpercolatorcoffeepot.com/10-top-coffee-bloggers/

    March 7, 2021 at 13:38 | Report abuse | Reply
  4. window cleaning Denver

    nice information for a new blogger. it is really helpful

    https://www.erienewsnow.com/story/43461794/signature-window-washing-company-celebrates-6-years-in-business

    March 14, 2021 at 12:30 | Report abuse | Reply
  5. Window washing Denver CO

    nice information for a new blogger. it is really helpful

    https://www.wpgxfox28.com/story/43461794/signature-window-washing-company-celebrates-6-years-in-business

    March 14, 2021 at 12:38 | Report abuse | Reply
  6. window cleaning Denver CO

    Thanks for the information.

    https://www.wtnzfox43.com/story/43461794/signature-window-washing-company-celebrates-6-years-in-business

    March 14, 2021 at 12:39 | Report abuse | Reply
  7. Window washing Denver CO

    nice information for a new blogger. it is really helpful

    https://www.americanrodeo.com/story/43461794/signature-window-washing-company-celebrates-6-years-in-business

    March 14, 2021 at 12:40 | Report abuse | Reply
  8. window cleaning Denver

    Great article. Couldn't be write much better! Keep it up!

    https://lifestyle.bigtalkerradio.com/story/43461794/signature-window-washing-company-celebrates-6-years-in-business

    March 14, 2021 at 12:43 | Report abuse | Reply
  9. Window washing Denver

    very nice! Ireally like your blog

    https://lifestyle.koltcountry.com/story/43461794/signature-window-washing-company-celebrates-6-years-in-business

    March 14, 2021 at 12:46 | Report abuse | Reply
  10. window cleaning Denver CO

    Great article. Couldn't be write much better! Keep it up!

    https://lifestyle.xtra1063.com/story/43461794/signature-window-washing-company-celebrates-6-years-in-business

    March 14, 2021 at 12:53 | Report abuse | Reply
  11. Window washing Denver

    such a great information for blogger i am a professional blogger thanks

    https://lifestyle.967wshv.com/story/43461794/signature-window-washing-company-celebrates-6-years-in-business

    March 14, 2021 at 12:59 | Report abuse | Reply
  12. Window washing Denver CO

    I really like this post

    https://lifestyle.1045thedan.com/story/43461794/signature-window-washing-company-celebrates-6-years-in-business

    March 14, 2021 at 13:01 | Report abuse | Reply
  13. window cleaning Denver

    Thank You for your information

    https://metro.newschannelnebraska.com/story/43461794/signature-window-washing-company-celebrates-6-years-in-business

    March 14, 2021 at 13:07 | Report abuse | Reply
  14. Window washing Denver CO

    I really like this post

    https://plattevalley.newschannelnebraska.com/story/43461794/signature-window-washing-company-celebrates-6-years-in-business

    March 14, 2021 at 13:13 | Report abuse | Reply
  15. window cleaning Denver CO

    carry on, dont stop

    https://lifestyle.3wzfm.com/story/43461794/signature-window-washing-company-celebrates-6-years-in-business

    March 14, 2021 at 13:17 | Report abuse | Reply
  16. window cleaning Denver CO

    such a great information for blogger i am a professional blogger thanks

    http://finance.azcentral.com/azcentral/news/read/41077120/

    March 14, 2021 at 13:21 | Report abuse | Reply
  17. window cleaning Denver

    thanks for sharing!

    http://markets.post-gazette.com/postgazette/news/read/41077120

    March 14, 2021 at 13:25 | Report abuse | Reply
  18. Window washing Denver CO

    This blog is great check it out

    http://money.mymotherlode.com/clarkebroadcasting.mymotherlode/news/read/41077120/

    March 14, 2021 at 13:34 | Report abuse | Reply
  19. tadalis sx

    tadalafil 40 https://elitadalafill.com/ buy tadalafil

    April 12, 2021 at 02:01 | Report abuse | Reply
  20. mega888 apk ios download

    Have you ever considered about including a little bit more than just your articles?
    I mean, what you say is fundamental and everything.

    But imagine if you added some great graphics or videos to give your posts more,
    "pop"! Your content is excellent but with pics and video clips, this
    blog could undeniably be one of the very best in its field.
    Terrific blog!

    My homepage; mega888 apk ios download

    April 14, 2021 at 00:08 | Report abuse | Reply
  21. gwc388

    Have you ever considered publishing an e-book or guest authoring on other
    sites? I have a blog based upon on the same information you discuss and would love to have
    you share some stories/information. I know my audience would enjoy your work.

    If you're even remotely interested, feel free to shoot me an e mail.

    Feel free to surf to my homepage gwc388

    April 14, 2021 at 01:10 | Report abuse | Reply
  22. erectile dysfunction

    is erectile dysfunction a chronic condition https://canadaerectiledysfunctionpills.com/ is erectile dysfunction secondary to ptsd

    April 17, 2021 at 01:39 | Report abuse | Reply
  23. buy zithromax without prescription

    azithromycin drugs.com https://zithromaxes.com/ what is the generic name for zithromax

    April 17, 2021 at 15:14 | Report abuse | Reply
  24. vardenafil cvs

    vardenafil tablets 20 mg best price https://vegavardenafil.com/ buy generic vardenafil over the counter with no pres. online

    April 17, 2021 at 21:37 | Report abuse | Reply
  25. alprostadil 40mcg/cartridge inj system

    edex (alprostadil) https://alprostadildrugs.com/ how much is alprostadil

    April 19, 2021 at 15:35 | Report abuse | Reply
  26. generic viagra shipping from canada

    is it safe to get viagra from canada https://canadaviagrastore.com/ do you need a prescription for viagra in canada

    April 20, 2021 at 18:09 | Report abuse | Reply
  27. New Forklift Maintenance California

    http://www.aboutsupport.com/modules/babel/redirect.php?newlang=bg_BG&newurl=http://wildwestlifttrucks.com/fullerton-forklifts/

    April 23, 2021 at 19:36 | Report abuse | Reply
  28. home for sale near me

    https://www.foto-flora.ru/go?https://meganleary.com

    April 23, 2021 at 19:36 | Report abuse | Reply
  29. RV Storage Orange County

    Howdy! I simply wish to offer you a huge thumbs up for the excellent information you have got here on this post. I am returning to your web site for more soon.

    http://paranormal-news.ru/go?https://ocrv.world

    April 23, 2021 at 19:36 | Report abuse | Reply
  30. prostar collision

    https://m.meetme.com/mobile/redirect/unsafe?url=http://ocrvcenter.com/fleet-truck-repair-near-me

    April 24, 2021 at 17:46 | Report abuse | Reply
  31. sildenafil compare prices

    sildenafil citrate https://eunicesildenafilcitrate.com/ sildenafil 100mg paypal

    April 25, 2021 at 07:00 | Report abuse | Reply
  32. https://mbee.com.vn

    Can I simply say what a comfort to find someone that genuinely understands what they are discussing on the net.
    You definitely realize how to bring a problem to light and
    make it important. A lot more people really need to check this out and understand this side of your
    story. I can't believe you are not more popular since you surely possess the gift.

    April 25, 2021 at 07:00 | Report abuse | Reply
  33. oojhokaparezi

    http://slkjfdf.net/ – Akuhowe Ukivawup fuw.zwyl.thechart.blogs.cnn.com.lyc.of http://slkjfdf.net/

    April 27, 2021 at 17:40 | Report abuse | Reply
  34. natapajonocii

    http://slkjfdf.net/ – Idehpeh Ifejeju yww.qkrv.thechart.blogs.cnn.com.ewd.oj http://slkjfdf.net/

    April 27, 2021 at 18:00 | Report abuse | Reply
  35. house for sale kellogg id

    http://www.fedorasrv.jp/link3/link3.cgi?mode=cnt&hp=http://meganleary.com

    April 27, 2021 at 21:36 | Report abuse | Reply
  36. avana

    avanafil india avanafil 100

    April 28, 2021 at 04:49 | Report abuse | Reply
  37. ordering viagra from canada

    canada pharmacies viagra https://canadaviagrastore.com/ generic viagra cost walmart canada

    May 1, 2021 at 17:50 | Report abuse | Reply
  38. canadian pharmacy cialis no prescription

    buy generic cialis without prescription canadian pharmacy https://canadacialisstore.com/ cialis at canadian pharmacy

    May 2, 2021 at 11:00 | Report abuse | Reply
  39. dapoxetine

    dapoxetine usa priligy pills for sale

    May 4, 2021 at 04:07 | Report abuse | Reply
  40. aika online download

    https://google.com.pk/url?sa=j&source=web&rct=j&url=https://aikareborn.com

    May 4, 2021 at 14:02 | Report abuse | Reply
  41. anxiety coach

    http://changing-leaves.com/__media__/js/netsoltrademark.php?d=masteringthemanwithin.com/

    May 4, 2021 at 17:22 | Report abuse | Reply
  42. Pediatric Optometrist

    I'd like to thank you for the efforts you've put in writing this site. I'm hoping to view the same high-grade content from you in the future as well. In fact, your creative writing abilities has encouraged me to get my very own website now 😉

    https://images.google.gl/url?sa=j&source=web&rct=j&url=https://eyedoctorphoenixaz.com

    May 4, 2021 at 18:10 | Report abuse | Reply
  43. peterbilt 330

    I like it when individuals get together and share views. Great website, continue the good work!

    https://maps.google.com.kw/url?sa=i&source=web&rct=j&url=https3A2F2Ffleetautorepairshop.com&sa=D&sntz=1&usg=AFQjCNGaY_nlK9ozc51fqwjiVdMaYZL7rg

    May 4, 2021 at 19:18 | Report abuse | Reply
  44. Oakley Rx Sunglasses

    This site definitely has all of the information I wanted about this subject and didn’t know who to ask.

    https://images.google.com.bz/url?rct=t&sa=t&url=https://optometristphoenixaz.com

    May 4, 2021 at 20:43 | Report abuse | Reply
  45. RV Dent Repair Riverside

    You have made some really good points there. I checked on the internet to learn more about the issue and found most people will go along with your views on this web site.

    https://images.google.bf/url?q=https://ocrvmotorsports.org

    May 4, 2021 at 21:20 | Report abuse | Reply
  46. aralen

    chloroquinone https://chloroquineorigin.com/ chloroquinw

    May 4, 2021 at 23:38 | Report abuse | Reply
  47. lifestyle membership

    This is the perfect blog for anybody who would like to find out about this topic. You realize so much its almost tough to argue with you (not that I actually will need to…HaHa). You certainly put a fresh spin on a topic that's been written about for decades. Excellent stuff, just wonderful!

    https://www.local.google.tn/url?q=https://mastermindofmen.com

    May 5, 2021 at 07:55 | Report abuse | Reply
  48. peterbilt utility truck

    That is a very good tip especially to those fresh to the blogosphere. Brief but very accurate info… Many thanks for sharing this one. A must read post!

    http://cse.google.dj/url?q=https://fleetrepairshops.com

    May 5, 2021 at 11:33 | Report abuse | Reply
  49. food truck maintenance near me

    https://map.google.sm/url?sa=j&rct=j&url=https://fleetvehiclerepairshop.com

    May 5, 2021 at 12:20 | Report abuse | Reply
  50. aika private server files download

    Hi there! I could have sworn I’ve been to this blog before but after going through some of the posts I realized it’s new to me. Anyhow, I’m certainly pleased I came across it and I’ll be book-marking it and checking back regularly!

    http://www.stepcon.ru/bitrix/redirect.php?event1=&event2=&event3=&goto=https://aikareborn.com

    May 5, 2021 at 14:47 | Report abuse | Reply
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Leave a Reply to Window washing Denver


 

CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

« Previous entry
Advertisement
About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.