 |
|
|
|
|
June 4th, 2010
01:04 PM ET
Kellogg settles Rice Krispies false ad caseBy Saundra Young For the second time in a year, cereal giant Kellogg is settling false advertising charges from the Federal Trade Commission. The FTC announced that the leading cereal maker's claims that Rice Krispies boosts a child's immunity with "25 percent Daily Value of Antioxidants and Nutrients – Vitamins A, B, C and E" were "dubious" and ordered the company to discontinue all advertising stating such. Kellogg has agreed to the order. Last April, the Kellogg Company settled FTC charges over false advertising claims for another popular breakfast cereal Frosted Mini-Wheats. The national ad campaign claimed the cereal was clinically shown to improve kids' attentiveness by nearly 20 percent. The FTC found the clinical studies actually showed that only half the children who ate the cereal had improved attentiveness and that very few–only 1 in 9 - were 20 percent more attentive. That settlement barred Kellogg from making these claims, and from misrepresenting test results in any breakfast or snack food products. "We expect more from a great American company than making dubious claims – not once, but twice – that its cereals improve children's health," said FTC Chairman Jon Leibowitz. "Next time, Kellogg needs to stop and think twice about the claims it's making before rolling out a new ad campaign, so parents can make the best choices for their children." Now the FTC's is modifying its original order and barring Kellogg from making any misleading or unsubstantiated health-related claims about any of the food products the company sells –unless there is scientific evidence to back those claims. "What is particularly disconcerting to us," said FTC Commissioner Julie Brill, "Is that at the same time Kellogg was making promises to the commission regarding Frosted Mini-Wheats, the company was preparing to make problematic claims about Rice Krispies" Kellogg released a statement: "Kellogg Company has a long history of responsible advertising. We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns." The company has signed the FTC order, which is just like a court order and is legally binding. If the order is violated in any way, the company could be fined up to $16,000 per violation. The definition of violation can vary, for example, from every time a commercial airs touting these claims, to every box of cereal that remains of the shelf containing the potentially misleading wording. The FTC says violations can often lead to hundreds of millions of dollars in penalties. Companies are required to provide information on how they are complying with the Agency's Bureau of Consumer Protection's Enforcement Division, which is constantly checking to see whether companies are complying with FTC orders. Editor's Note: Medical news is a popular but sensitive subject rooted in science. We receive many comments on this blog each day; not all are posted. Our hope is that much will be learned from the sharing of useful information and personal experiences based on the medical and health topics of the blog. We encourage you to focus your comments on those medical and health topics and we appreciate your input. Thank you for your participation. soundoff (695 Responses)« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Next »Leave a Reply to RV Repair Shop Near My Location
Next entry »'Sex and the City' hazardous to women's health?
« Previous entryBurgers hinder breathing?
|
  About this blog
Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.
 |
|
|
|
I could not resist commenting. Perfectly written!
https://sc.hkexnews.hk/TuniS/hm2001.de/forum/member.php?action=profile&uid=100850
An interesting discussion is definitely worth comment. I believe that you ought to write more about this subject, it might not be a taboo subject but generally people do not speak about such subjects. To the next! Cheers!!
Very good post. I will be facing many of these issues as well..
http://devinz59q0.blog-a-story.com/5816994/how-much-you-need-to-expect-you-ll-pay-for-a-good-digital-marketing-course
Pretty! This has been a really wonderful article. Many thanks for supplying these details.
http://help.dedecms.com/plus/player/index.php?url=https://emiliok70q9.blogadvize.com/5599487/considerations-to-know-about-used-maserati-granturismo
I am not sure where you are getting your info, but good topic.
I needs to spend some time learning much more or
understanding more. Thanks for magnificent info I was looking for this info for my mission.
healthy
http://camber.org/__media__/js/netsoltrademark.php?d=carsonrvexperience.com
Good site you have here.. ItÃs difficult to find quality writing like yours nowadays. I honestly appreciate people like you! Take care!!
http://staw.zeroclosingcostshomes.com/__media__/js/netsoltrademark.php?d=ocrvcenter.mobi
http://www.egyup.com/__media__/js/netsoltrademark.php?d=boxtruckrepairshop.com/
An outstanding share! I've just forwarded this onto a coworker who was conducting a little homework on this. And he actually bought me breakfast due to the fact that I found it for him... lol. So let me reword this.... Thanks for the meal!! But yeah, thanks for spending the time to discuss this issue here on your internet site.
http://lonevelde.lovasok.hu/out_link.php?url=https://www.fleettruckrepairshop.com/
http://lwo.originofwealth.org/__media__/js/netsoltrademark.php?d=www.campervanrepairshop.com
This is the perfect blog for anybody who would like to find out about this topic. You know a whole lot its almost tough to argue with you (not that I really would want toÖHaHa). You certainly put a brand new spin on a subject which has been discussed for years. Great stuff, just great!
http://2010.russianinternetweek.ru/bitrix/rk.php?goto=https://oc-rv.com/
Nice post. I learn something totally new and challenging on blogs I stumbleupon every day. It's always interesting to read content from other authors and practice a little something from their websites.
http://extremeclay.net/__media__/js/netsoltrademark.php?d=ocrvmotorsports.biz
https://www.sunzu.com/link/?url=ocrvcenter.info
http://sockthief.com/__media__/js/netsoltrademark.php?d=fleetservicerepairshop.com
I love it when people come together and share thoughts. Great site, continue the good work!
http://www.surfadventure.com/__media__/js/netsoltrademark.php?d=www.campervanrepairshop.com
http://a01.psych-web.com/__media__/js/netsoltrademark.php?d=sprintervanrepairshop.com
Hi! I just want to offer you a huge thumbs up for your great information you have got here on this post. I will be coming back to your website for more soon.
http://www.rowlands-sales.biz/__media__/js/netsoltrademark.php?d=masternearme.com/
Spot on with this write-up, I seriously think this amazing site needs much more attention. IÃll probably be back again to read more, thanks for the info!
http://mynetworksolutions.mobi/__media__/js/netsoltrademark.php?d=masternearme.com
I must thank you for the efforts you've put in writing this blog. I really hope to see the same high-grade blog posts by you in the future as well. In fact, your creative writing abilities has inspired me to get my very own blog now 😉
http://infinitygroupaviation.com/__media__/js/netsoltrademark.php?d=www.wholesalenearme.com/
http://utahrentershandbook.com/__media__/js/netsoltrademark.php?d=wholesalenearme.com/
After going over a number of the articles on your site, I truly appreciate your technique of writing a blog. I saved as a favorite it to my bookmark site list and will be checking back in the near future. Take a look at my web site too and tell me your opinion.
http://www.textbookexpress.com/__media__/js/netsoltrademark.php?d=bestservicenearme.com
Pretty! This has been an incredibly wonderful post. Thanks for providing these details.
https://beaconpathway.co.nz/?URL=http://www.quotenearme.com
http://fotobug.net/home/link.php?url=https://bonus-books.com/
An outstanding share! I've just forwarded this onto a colleague who had been doing a little research on this. And he actually bought me lunch because I discovered it for him... lol. So allow me to reword this.... Thank YOU for the meal!! But yeah, thanx for spending time to discuss this matter here on your web page.
https://www.matomex.com/dir/rank.cgi?mode=link&id=1406&url=https://bestservicenearme.com/
http://officialmayanresorts.net/__media__/js/netsoltrademark.php?d=www.hootnholler.net
I have to thank you for the efforts you have put in penning this blog. I really hope to check out the same high-grade blog posts by you later on as well. In fact, your creative writing abilities has inspired me to get my own website now 😉
http://rssfeeds.wkyc.com/~/t/0/0/wkyc/news/~http3A2F2Fmasternearme.com
This is a topic which is near to my heart... Cheers! Where are your contact details though?
http://stockoffering.net/__media__/js/netsoltrademark.php?d=bonus-books.com
http://pitchideas.com/__media__/js/netsoltrademark.php?d=www.bonus-books.com
http://bancogeneral.ws/__media__/js/netsoltrademark.php?d=hootnholler.net
Hello there! This post could not be written any better! Reading through this article reminds me of my previous roommate! He constantly kept talking about this. I will forward this post to him. Fairly certain he'll have a good read. I appreciate you for sharing!
http://artisanaltechnology.com/__media__/js/netsoltrademark.php?d=www.nearmyspot.com
http://bkjmd.datalib.net/fonctions/siteEditeur.php?siteweb=http3A2F2Fbestservicenearme.com&nom_editeur=ECONOMICA&lib_session=
https://odgeek.assesbridge.com/shop/cs/cs.cgi?go=1&url=https://bulknearme.com
This excellent website definitely has all the information I wanted concerning this subject and didnÃt know who to ask.
http://twinscentric.com/__media__/js/netsoltrademark.php?d=masternearme.com
I blog often and I seriously thank you for your content. The article has really peaked my interest. I will take a note of your site and keep checking for new information about once a week. I opted in for your RSS feed as well.
http://www.bingocampus.net/__media__/js/netsoltrademark.php?d=bikecraze.com/
I enjoy reading through an article that will make people think. Also, thanks for allowing me to comment!
http://elephone.hk/static/redirect?url=www.socallandscapers.com/
http://www.vladinfo.ru/away.php?url=https://www.commercialvanrepairshop.com/
Great info. Lucky me I came across your blog by chance (stumbleupon). I have book-marked it for later!
https://bitly.com/a/warning?hash=3nUs1YL&url=orangecountypondbuilders.com/
http://web.trailerpark.com/__media__/js/netsoltrademark.php?d=https://mixvocals.com
https://www.lnfcu.com/helpers/choice.asp?h=ocrv.today
https://edesk.jp/atp/Redirect.do?url=https://bestservicenearme.com
https://www.htcdev.com/?URL=http://www.commercialrepairshop.com/
https://clubs.london.edu/click?r=https://ingenieurleistungenreiter.de/index.php?option=com_phocaguestbook&view=phocaguestbook&id=1&Itemid=4&t=2760&limitstart=58040
http://www.2ch-ranking.net/redirect.php?url=https://www.ocrvcenter.com/rv-repair-shop-santa-ana-california/
The next time I read a blog, Hopefully it does not disappoint me just as much as this particular one. I mean, Yes, it was my choice to read through, nonetheless I genuinely believed you would probably have something helpful to talk about. All I hear is a bunch of crying about something that you could possibly fix if you weren't too busy looking for attention.
http://historyhub.history.gov/external-link.jspa?url=http://hootnholler.net/9b390-fishing-club-news/page/93/
This web site really has all the information and facts I wanted concerning this subject and didnÃt know who to ask.
https://www.devot-ee.com/?URL=https://www.ocrvcenter.com/rv-repair-shop-colton-california/
https://www.2ip.ru/lookup/?ip=http://www.ocrvcenter.com/rv-repair-shop-solana-beach-california
https://www.abenteuerteam.de/redirect/?url=http://ocrvcenter.com/rv-repair-shop-placentia-california
http://profil.uniag.sk/pracoviste/predmety.pl?id=56;zpet=https://www.ocrvcenter.com/rv-repair-shop-apple-valley-california/;lang=sk