home
RSS
March 30th, 2010
11:31 AM ET

Group tells Ronald McDonald to take a hike

By Madison Park
CNNhealth.com writer/producer

A corporate watchdog group that got rid of Joe Camel is after another icon - this time, its target is tall, red and happy.

Corporate Accountability International plans to host a retirement party for Ronald McDonald as it releases a report Wednesday that basically says,  "We’re not loving it. " The report calls for McDonald’s to stop using the iconic clown.

“For nearly 50 years, Ronald McDonald has hooked kids on unhealthy foods spurring a deadly epidemic of diet-related diseases,” said Deborah Lapidus, the senior organizer at Corporate Accountability International. “Ultimately the report makes the case that it’s time that McDonald’s stop directing fast food to kids.  Really, Ronald deserves a break and so do we.”

The group plans to hold events outside of McDonald's throughout the country and wants the fast food chain to stop using its corporate mascot.  The mascot makes children “vulnerable to manipulations to marketing” and turns them on to junk food at an age when childhood obesity rates  have soared, Lapidus said.

The group is employing the same strategy as it did to target the cigarette mascot in its “Send Joe Camel packing” campaign in the 1990s.

“A lot of our thinking is modeled on that campaign and success,” Lapidus said.  “We think of Ronald McDonald as a deep-fried Joe Camel for 21st century.”

McDonald’s does not appear to have plans to ditch the clown.  The company released a statement to CNN.com calling Ronald McDonald “a beloved brand ambassador for McDonald's” and described him as crucial to its charity efforts to help families of hospitalized children.

“Ronald also helps deliver messages to families on many important subjects such as safety, literacy, and the importance of physical activity and making balanced food choices. That's what Ronald McDonald is all about, which our customers know and appreciate,” according to the statement.

Lapidus said the fast food giant's message has  some “fundamental ironies.”

“McDonald’s charity does a lot of good and they do work to be commended,” she said.  “But there are serious question about the face of the charity that’s about kids getting better that also promotes unhealthy food to kids.  Could it not serve the same children without the cross promotion of burgers and fries which are affecting kids' health?”

Other McDonald’s characters, such as Hamburglar or Grimace (the purple triangular fellow) can rest easy.  Health advocates are not targeting them.


soundoff (1,361 Responses)
  1. Travel Van Repair Shop Near Me

    http://crimea-24.com/go.php?https://fleetautorepairshop.com/

    June 21, 2021 at 18:55 | Report abuse | Reply
  2. Business Van Repair Shop

    Spot on with this write-up, I really believe this amazing site needs a great deal more attention. Iíll probably be back again to see more, thanks for the advice!

    http://discussion.eu-nn.net/__media__/js/netsoltrademark.php?d=sprintervanrepairnearme.com

    June 21, 2021 at 19:42 | Report abuse | Reply
  3. Pleasure Way Van Repair

    http://www.chas-smith.com/__media__/js/netsoltrademark.php?d=campervanrepairshop.com

    June 21, 2021 at 21:08 | Report abuse | Reply
  4. RV Repair Centers Near Me

    Can I just say what a relief to uncover somebody that actually knows what they are talking about on the web. You certainly realize how to bring an issue to light and make it important. More and more people need to look at this and understand this side of the story. I was surprised that you aren't more popular because you certainly possess the gift.

    http://aventinosf.com/__media__/js/netsoltrademark.php?d=ocrvcenter.biz

    June 21, 2021 at 23:51 | Report abuse | Reply
  5. cabela's near me

    This is a topic which is close to my heart... Thank you! Where are your contact details though?

    http://www.shopinalbany.com/redirect.aspx?url=earme.a2hosted.com

    June 22, 2021 at 00:26 | Report abuse | Reply
  6. RV Generator Repair Near Me

    http://opensesame.wellymulia.zaxaa.com/b/66851136?s=1&redir=http://ocrvmotorsports.com/

    June 22, 2021 at 05:29 | Report abuse | Reply
  7. RV Fiberglass Repair Near Me

    Greetings! Very helpful advice within this article! It's the little changes which will make the most significant changes. Thanks for sharing!

    http://www.hojyonet.jp/link/cutlinks/rank.php?url=https://ocrv.biz/

    June 22, 2021 at 06:34 | Report abuse | Reply
  8. RV Repair Shops Nearby

    Next time I read a blog, Hopefully it won't fail me as much as this particular one. I mean, Yes, it was my choice to read through, but I really thought you would probably have something interesting to say. All I hear is a bunch of crying about something that you could fix if you weren't too busy seeking attention.

    http://hovercontrol.com/__media__/js/netsoltrademark.php?d=ocrv.art

    June 22, 2021 at 07:32 | Report abuse | Reply
  9. Sprinter Van Wrap Shop Near Me

    http://www.whatsmywebsiteworth.info/value.php?start=update&site=fleetservicerepairshop.com

    June 22, 2021 at 07:42 | Report abuse | Reply
  10. Sprinter Repair Shop Near Me

    Oh my goodness! Amazing article dude! Thank you so much, However I am experiencing issues with your RSS. I donít understand why I can't subscribe to it. Is there anybody having identical RSS issues? Anybody who knows the answer can you kindly respond? Thanx!!

    http://generalathletic.com/__media__/js/netsoltrademark.php?d=www.ocrvluxurycoaches.com

    June 22, 2021 at 09:12 | Report abuse | Reply
  11. Rv Upholstery Shop Near Me

    http://www.askdrk.com/__media__/js/netsoltrademark.php?d=commercialvanrepairshop.com

    June 22, 2021 at 15:19 | Report abuse | Reply
  12. jim ross podcast

    http://www.travelcalendar.com/__media__/js/netsoltrademark.php?d=backbonehunters.com

    June 22, 2021 at 16:00 | Report abuse | Reply
  13. 稲田堤 整骨院 腰痛

    Hi, I think your site might be having browser compatibility issues.
    When I look at your website in Opera, it looks fine
    but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that,
    amazing blog!  〒214-0001 神奈川県川崎市多摩区菅5丁目1−15
    スタジオ43101号室 電話: 03-6667-4140

    June 22, 2021 at 16:50 | Report abuse | Reply
  14. Video Marketing Consultant

    https://www.dot.gov/reauthorization/reauexit.cfm?link=https://consciousgrowthmarketing.com

    June 22, 2021 at 19:37 | Report abuse | Reply
  15. Social Media Marketing Businesses

    I really love your blog.. Great colors & theme. Did you make this web site yourself? Please reply back as Iím planning to create my very own website and would love to learn where you got this from or exactly what the theme is called. Cheers!

    http://www.marshswamp.org/System/Login.asp?id=22100&Referer=https://www.consciousgrowthmarketing.com

    June 22, 2021 at 19:59 | Report abuse | Reply
  16. RV Body Repair Near Me

    http://wonderlandgifts.com/__media__/js/netsoltrademark.php?d=ocrvcenter.com

    June 22, 2021 at 21:37 | Report abuse | Reply
  17. reasonable doubt podcast

    http://fnbt.help/__media__/js/netsoltrademark.php?d=backbonehunters.com

    June 22, 2021 at 22:43 | Report abuse | Reply
  18. RV Plumbing Repair Near Me

    http://famousradio.com/__media__/js/netsoltrademark.php?d=ocrvcenter.com

    June 22, 2021 at 23:19 | Report abuse | Reply
  19. Digital Marketing Near Me

    Your style is very unique in comparison to other people I've read stuff from. Thank you for posting when you have the opportunity, Guess I'll just bookmark this blog.

    https://armoureckrichmeats.com/__media__/js/netsoltrademark.php?d=consciousgrowthmarketing.com/

    June 22, 2021 at 23:31 | Report abuse | Reply
  20. RV Mobile Repair Service Near Me

    I was able to find good info from your articles.

    http://franchisedynamics.com/__media__/js/netsoltrademark.php?d=ocrvcenter.com

    June 22, 2021 at 23:32 | Report abuse | Reply
  21. dr death podcast

    http://dynafog.com.mx/__media__/js/netsoltrademark.php?d=backbonehunters.com

    June 22, 2021 at 23:32 | Report abuse | Reply
  22. Internet Marketing Companies Near Me

    I blog quite often and I really appreciate your information. Your article has really peaked my interest. I will book mark your site and keep checking for new information about once per week. I opted in for your Feed too.

    http://www.zantarni.com/link.php?link=http://consciousgrowthmarketing.com/

    June 23, 2021 at 00:05 | Report abuse | Reply
  23. Social Media Marketing Agencies Near Me

    A fascinating discussion is worth comment. I think that you should publish more on this subject matter, it may not be a taboo subject but generally people do not discuss these subjects. To the next! Best wishes!!

    http://markclark.com/__media__/js/netsoltrademark.php?d=consciousgrowthmarketing.com

    June 23, 2021 at 07:27 | Report abuse | Reply
  24. RV Plumbing Repair Near Me

    Everything is very open with a very clear clarification of the challenges. It was truly informative. Your site is extremely helpful. Many thanks for sharing!

    http://spinkorp.com/__media__/js/netsoltrademark.php?d=ocrvcenter.com

    June 23, 2021 at 08:09 | Report abuse | Reply
  25. michael cohen podcast

    I could not resist commenting. Perfectly written!

    http://andrewsavysky.tv/__media__/js/netsoltrademark.php?d=backbonehunters.com

    June 23, 2021 at 09:10 | Report abuse | Reply
  26. RV Chassis Repair Near Me

    http://www.vitamed.com/__media__/js/netsoltrademark.php?d=ocrvmotorcoachsales.com

    June 23, 2021 at 10:52 | Report abuse | Reply
  27. RV Repair Near My Location

    When I initially commented I seem to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I receive 4 emails with the exact same comment. Is there an easy method you are able to remove me from that service? Thanks!

    http://baseballmind.com/__media__/js/netsoltrademark.php?d=ocrv.club/

    June 23, 2021 at 13:47 | Report abuse | Reply
  28. Local Marketing Business

    http://bankruptcy-notices.com/__media__/js/netsoltrademark.php?d=cleanuponlinereputation.com

    June 23, 2021 at 14:06 | Report abuse | Reply
  29. Digital Marketing Companies Near Me

    http://register.playtalkread.org/Subscribe/WidgetSignup?url=https://www.marketingpostfalls.com

    June 23, 2021 at 14:15 | Report abuse | Reply
  30. Local Marketing Services

    http://www.calamity.com/__media__/js/netsoltrademark.php?d=getmoneysocial.com

    June 23, 2021 at 14:37 | Report abuse | Reply
  31. diner near me

    I was able to find good info from your blog posts.

    http://atterro.net/__media__/js/netsoltrademark.php?d=quotenearme.com

    June 23, 2021 at 18:24 | Report abuse | Reply
  32. SEO Marketing Services

    http://kail.ici-icn.net/__media__/js/netsoltrademark.php?d=boosterpackforlife.com

    June 23, 2021 at 18:43 | Report abuse | Reply
  33. Best RV Repair Shop Near Me

    http://huntingtonmoment.com/__media__/js/netsoltrademark.php?d=ocrvcenter.mobi

    June 23, 2021 at 21:44 | Report abuse | Reply
  34. Video Marketing Agencies

    You've made some really good points there. I checked on the net for more info about the issue and found most people will go along with your views on this site.

    http://www.jeannapier.com/__media__/js/netsoltrademark.php?d=local-business-video-marketing.com

    June 23, 2021 at 23:34 | Report abuse | Reply
  35. Local Marketing Agencies Near Me

    I enjoy reading through a post that can make people think. Also, many thanks for allowing for me to comment!

    http://familytherapyresources.biz/__media__/js/netsoltrademark.php?d=developingprospects.com/

    June 24, 2021 at 03:23 | Report abuse | Reply
  36. Best RV Repair Near Me

    http://qizegypt.gov.eg/home/language/en?url=https://ocrvmotorsports.biz/

    June 24, 2021 at 06:19 | Report abuse | Reply
  37. RV And Camper Repair Near Me

    http://nachide.org/__media__/js/netsoltrademark.php?d=ocrv.guru

    June 24, 2021 at 06:30 | Report abuse | Reply
  38. Video Marketing Experts

    Greetings! Very helpful advice in this particular post! It's the little changes that produce the largest changes. Thanks a lot for sharing!

    http://www.torpedogratis.com/__media__/js/netsoltrademark.php?d=www.whatisdisplayadvertising.com

    June 24, 2021 at 07:40 | Report abuse | Reply
  39. Local Marketing Services

    http://www2.golflink.com.au/out.aspx?frm=logo&target=https://www.onlinebannerdisplayadvertisingservices.com

    June 24, 2021 at 08:20 | Report abuse | Reply
  40. Internet Marketing Services Near Me

    http://www.furrondy.net/Redirect.aspx?destination=http://codymarketing.com/

    June 24, 2021 at 09:16 | Report abuse | Reply
  41. credit unions near me

    You should be a part of a contest for one of the highest quality blogs on the internet. I will highly recommend this site!

    http://www.e-librarian.net/__media__/js/netsoltrademark.php?d=reviewnearme.com

    June 24, 2021 at 12:48 | Report abuse | Reply
  42. RV Repair Centers Near Me

    http://trainorders.com/discussion/warning.php?forum_id=1&url=ocrvcenter.com34zxVq8

    June 24, 2021 at 14:21 | Report abuse | Reply
  43. 24 Hour RV Repair Near Me

    https://www.grupoplasticosferro.com/setLocale.jsp?language=pt&url=http://www.ocrvcenter.com

    June 24, 2021 at 16:31 | Report abuse | Reply
  44. RV Water Repair Man Near Me

    I wanted to thank you for this very good read!! I definitely loved every bit of it. I have you saved as a favorite to check out new things you postÖ

    http://halloweenhorrornightsorlando.com/__media__/js/netsoltrademark.php?d=ocrvcenter.com/

    June 24, 2021 at 21:34 | Report abuse | Reply
  45. RV Glass Repair Near Me

    https://simvol-veri.ru/xp/?goto=ocrvcenter.com

    June 24, 2021 at 23:13 | Report abuse | Reply
  46. RV And Camper Repair Near Me

    https://www.wx.lt/redirect.php?url=http://ocrvcenter.com/

    June 25, 2021 at 00:14 | Report abuse | Reply
  47. Emergency RV Repair Near Me

    Saved as a favorite, I really like your blog!

    http://asknow.com/adservice/click/2806167/ocrvcenter.com

    June 25, 2021 at 00:45 | Report abuse | Reply
  48. RV Repairs Nearby

    http://www.mediaget.com/promo/?url=sa=t&url=http://ocrvcenter.com

    June 25, 2021 at 02:07 | Report abuse | Reply
  49. RV Plumbing Repair Near Me

    Hi, I do believe this is an excellent blog. I stumbledupon it 😉 I will come back yet again since i have book marked it. Money and freedom is the best way to change, may you be rich and continue to help others.

    https://hitomat.de/page.php?domains=ocrvcenter.com/

    June 25, 2021 at 04:50 | Report abuse | Reply
  50. Leadership Strategies

    I really love your website.. Great colors & theme. Did you build this amazing site yourself? Please reply back as Iím planning to create my own personal website and would like to know where you got this from or just what the theme is called. Many thanks!

    http://crl.ucsd.edu/cgi-bin/ax.cgi?http://backboneleaders.com/

    June 25, 2021 at 12:45 | Report abuse | Reply
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

Leave a Reply to ZisseVed


 

CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

Advertisement
About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.