March 30th, 2010
11:31 AM ET
Group tells Ronald McDonald to take a hike
By Madison Park
A corporate watchdog group that got rid of Joe Camel is after another icon - this time, its target is tall, red and happy.
Corporate Accountability International plans to host a retirement party for Ronald McDonald as it releases a report Wednesday that basically says, "We’re not loving it. " The report calls for McDonald’s to stop using the iconic clown.
“For nearly 50 years, Ronald McDonald has hooked kids on unhealthy foods spurring a deadly epidemic of diet-related diseases,” said Deborah Lapidus, the senior organizer at Corporate Accountability International. “Ultimately the report makes the case that it’s time that McDonald’s stop directing fast food to kids. Really, Ronald deserves a break and so do we.”
The group plans to hold events outside of McDonald's throughout the country and wants the fast food chain to stop using its corporate mascot. The mascot makes children “vulnerable to manipulations to marketing” and turns them on to junk food at an age when childhood obesity rates have soared, Lapidus said.
The group is employing the same strategy as it did to target the cigarette mascot in its “Send Joe Camel packing” campaign in the 1990s.
“A lot of our thinking is modeled on that campaign and success,” Lapidus said. “We think of Ronald McDonald as a deep-fried Joe Camel for 21st century.”
McDonald’s does not appear to have plans to ditch the clown. The company released a statement to CNN.com calling Ronald McDonald “a beloved brand ambassador for McDonald's” and described him as crucial to its charity efforts to help families of hospitalized children.
“Ronald also helps deliver messages to families on many important subjects such as safety, literacy, and the importance of physical activity and making balanced food choices. That's what Ronald McDonald is all about, which our customers know and appreciate,” according to the statement.
Lapidus said the fast food giant's message has some “fundamental ironies.”
“McDonald’s charity does a lot of good and they do work to be commended,” she said. “But there are serious question about the face of the charity that’s about kids getting better that also promotes unhealthy food to kids. Could it not serve the same children without the cross promotion of burgers and fries which are affecting kids' health?”
Other McDonald’s characters, such as Hamburglar or Grimace (the purple triangular fellow) can rest easy. Health advocates are not targeting them.
About this blog
Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.
I couldn’t refrain from commenting. Perfectly written!
May I simply say what a comfort to discover somebody that actually knows what they're discussing over the internet. You actually realize how to bring an issue to light and make it important. More people ought to check this out and understand this side of the story. It's surprising you are not more popular given that you surely possess the gift.
I love it whenever people come together and share ideas. Great website, stick with it!
I like it whenever people come together and share opinions. Great blog, stick with it!
Way cool! Some extremely valid points! I appreciate you penning this post plus the rest of the website is really good.
Spot on with this write-up, I honestly think this amazing site needs a lot more attention. I’ll probably be back again to read through more, thanks for the information!
A fascinating discussion is definitely worth comment. I believe that you need to write more about this subject matter, it might not be a taboo matter but usually people do not discuss such subjects. To the next! All the best!!
how much are cialis pills https://krocialis.com/ – when does cialis patent expire in us cialis without doctor
black cialis https://ckacialis.com/ – cialis with dapoxetine cheap buy low dose cialis online
top online pharmacy 247 https://pharmacyken.com/ – florida online pharmacy health canada controlled drugs and substances
This website really has all of the information I wanted about this subject and didn’t know who to ask.
pharmacy canada viagra https://pharmacyken.com/ – provigil canadian pharmacy canada pharmacy 24h
Nice post. I learn something new and challenging on blogs I stumbleupon on a daily basis. It will always be exciting to read through articles from other authors and practice a little something from their websites.
price comparison viagra cialis levitra https://rcialisgl.com/ – cialis research chemical cialis no prescription
That is a great tip particularly to those fresh to the blogosphere. Short but very accurate information… Thanks for sharing this one. A must read article!
An outstanding share! I have just forwarded this onto a coworker who had been doing a little research on this. And he in fact bought me breakfast due to the fact that I discovered it for him... lol. So let me reword this.... Thanks for the meal!! But yeah, thanx for spending some time to talk about this issue here on your website.
The very next time I read a blog, Hopefully it does not disappoint me as much as this one. After all, Yes, it was my choice to read through, but I actually believed you would have something helpful to talk about. All I hear is a bunch of complaining about something you could possibly fix if you were not too busy seeking attention.
I was pretty pleased to discover this site. I wanted to thank you for your time due to this fantastic read!! I definitely liked every bit of it and i also have you saved as a favorite to look at new information in your web site.
I was excited to find this web site. I want to to thank you for your time just for this wonderful read!! I definitely loved every bit of it and i also have you book-marked to check out new stuff on your blog.
Great web site you've got here.. It’s hard to find quality writing like yours nowadays. I really appreciate individuals like you! Take care!!
united rx pharmacy pharmacy rx one legit navarro pharmacy
That is a really good tip especially to those fresh to the blogosphere. Short but very precise info… Appreciate your sharing this one. A must read article!
cheapest brand cialis 20mg https://cialisjla.com/ – europe cialis brand cialis
all drugs issued under a prescription_______. pharmacy without dr prescriptions Enalapril
cheapest prescription drugs canada sky pharmacy canada canadian pharmacy hcg injections
I would like to thank you for the efforts you have put in writing this site. I am hoping to check out the same high-grade blog posts from you later on as well. In fact, your creative writing abilities has encouraged me to get my own, personal blog now 😉
A motivating discussion is worth comment. There's no doubt that that you ought to write more on this subject, it might not be a taboo subject but typically folks don't discuss these issues. To the next! All the best!!
cheapest cialis https://ckacialis.com/ – generic cialis online australia cialis for sale canada