March 30th, 2010
11:31 AM ET

Group tells Ronald McDonald to take a hike

By Madison Park
CNNhealth.com writer/producer

A corporate watchdog group that got rid of Joe Camel is after another icon - this time, its target is tall, red and happy.

Corporate Accountability International plans to host a retirement party for Ronald McDonald as it releases a report Wednesday that basically says,  "We’re not loving it. " The report calls for McDonald’s to stop using the iconic clown.

“For nearly 50 years, Ronald McDonald has hooked kids on unhealthy foods spurring a deadly epidemic of diet-related diseases,” said Deborah Lapidus, the senior organizer at Corporate Accountability International. “Ultimately the report makes the case that it’s time that McDonald’s stop directing fast food to kids.  Really, Ronald deserves a break and so do we.”

The group plans to hold events outside of McDonald's throughout the country and wants the fast food chain to stop using its corporate mascot.  The mascot makes children “vulnerable to manipulations to marketing” and turns them on to junk food at an age when childhood obesity rates  have soared, Lapidus said.

The group is employing the same strategy as it did to target the cigarette mascot in its “Send Joe Camel packing” campaign in the 1990s.

“A lot of our thinking is modeled on that campaign and success,” Lapidus said.  “We think of Ronald McDonald as a deep-fried Joe Camel for 21st century.”

McDonald’s does not appear to have plans to ditch the clown.  The company released a statement to CNN.com calling Ronald McDonald “a beloved brand ambassador for McDonald's” and described him as crucial to its charity efforts to help families of hospitalized children.

“Ronald also helps deliver messages to families on many important subjects such as safety, literacy, and the importance of physical activity and making balanced food choices. That's what Ronald McDonald is all about, which our customers know and appreciate,” according to the statement.

Lapidus said the fast food giant's message has  some “fundamental ironies.”

“McDonald’s charity does a lot of good and they do work to be commended,” she said.  “But there are serious question about the face of the charity that’s about kids getting better that also promotes unhealthy food to kids.  Could it not serve the same children without the cross promotion of burgers and fries which are affecting kids' health?”

Other McDonald’s characters, such as Hamburglar or Grimace (the purple triangular fellow) can rest easy.  Health advocates are not targeting them.

soundoff (1,361 Responses)
  1. Video Marketing Studio

    I’m impressed, I must say. Rarely do I encounter a blog that’s both educative and interesting, and let me tell you, you've hit the nail on the head. The problem is something which too few men and women are speaking intelligently about. Now i'm very happy that I stumbled across this during my hunt for something relating to this.


    May 11, 2021 at 13:05 | Report abuse | Reply
  2. AnooEncox

    viagra o farmaci simili http://llviagra.com/ why no nitro with viagra

    May 11, 2021 at 15:55 | Report abuse | Reply
  3. Social Media Marketing Center


    May 11, 2021 at 16:32 | Report abuse | Reply
  4. AnooEncox

    when is viagra become generic http://llviagra.com/ – viagra rhino viagra and birth control pills

    May 11, 2021 at 18:18 | Report abuse | Reply
  5. RebfZisse

    cialis 5mg no prescription http://rcialisgl.com/ cialis online shopping

    May 11, 2021 at 19:15 | Report abuse | Reply
  6. rv parts store close to me


    May 11, 2021 at 22:12 | Report abuse | Reply
  7. rv renovation companies near me

    After I originally commented I seem to have clicked on the -Notify me when new comments are added- checkbox and now whenever a comment is added I get 4 emails with the exact same comment. There has to be an easy method you can remove me from that service? Thank you!


    May 11, 2021 at 23:29 | Report abuse | Reply
  8. Sprinter Blower Fan Repair Near Me


    May 12, 2021 at 06:10 | Report abuse | Reply
  9. Service B Mercedes Sprinter

    Wonderful article! We are linking to this great content on our website. Keep up the great writing.


    May 12, 2021 at 08:02 | Report abuse | Reply
  10. rv remodeling supplies


    May 12, 2021 at 09:50 | Report abuse | Reply
  11. truck repair service near me

    I blog often and I really thank you for your information. This article has truly peaked my interest. I am going to take a note of your blog and keep checking for new information about once per week. I subscribed to your RSS feed too.


    May 12, 2021 at 13:03 | Report abuse | Reply
  12. Auto Sprinter Repair


    May 12, 2021 at 13:31 | Report abuse | Reply
  13. aftermarket body shop near me

    I have to thank you for the efforts you have put in writing this blog. I really hope to see the same high-grade blog posts by you later on as well. In truth, your creative writing abilities has encouraged me to get my own website now 😉


    May 12, 2021 at 16:22 | Report abuse | Reply
  14. RV Renovation Orange County


    May 12, 2021 at 18:23 | Report abuse | Reply
  15. RV Body Shop Los Angeles

    I really love your blog.. Excellent colors & theme. Did you develop this site yourself? Please reply back as I’m wanting to create my very own blog and want to know where you got this from or just what the theme is named. Cheers!


    May 12, 2021 at 20:05 | Report abuse | Reply
  16. trailer body repair

    I really like reading an article that will make men and women think. Also, thanks for permitting me to comment!


    May 12, 2021 at 20:53 | Report abuse | Reply
  17. Egr Def Repair Mercedes Sprinter

    You ought to be a part of a contest for one of the highest quality blogs on the net. I will highly recommend this website!


    May 12, 2021 at 20:53 | Report abuse | Reply
  18. photo restoration orange county ca


    May 12, 2021 at 21:05 | Report abuse | Reply
  19. RV Fiberglass Near Me


    May 12, 2021 at 23:42 | Report abuse | Reply
  20. repair rv slide out


    May 13, 2021 at 00:39 | Report abuse | Reply
  21. RV Renovation Orange County


    May 13, 2021 at 00:48 | Report abuse | Reply
  22. rv awning repair near me


    May 13, 2021 at 03:29 | Report abuse | Reply
  23. GtnbCrulk

    better than viagra https://jokviagra.com/ viagra without a prescription

    May 13, 2021 at 03:55 | Report abuse | Reply
  24. RV Center Near Me

    Having read this I believed it was very informative. I appreciate you taking the time and energy to put this information together. I once again find myself personally spending a significant amount of time both reading and posting comments. But so what, it was still worthwhile!


    May 13, 2021 at 04:09 | Report abuse | Reply
  25. rv repair santa fe


    May 13, 2021 at 06:59 | Report abuse | Reply
  26. tow truck repair


    May 13, 2021 at 12:27 | Report abuse | Reply
  27. JebgEncox

    approved canadian pharmacies online buy prescription drugs canada discount pharmaceuticals

    May 13, 2021 at 14:11 | Report abuse | Reply
  28. Chevy Venture Van Repair

    Having read this I believed it was extremely informative. I appreciate you taking the time and energy to put this information together. I once again find myself spending way too much time both reading and commenting. But so what, it was still worthwhile!


    May 13, 2021 at 14:33 | Report abuse | Reply
  29. upholstery orange county

    I really love your blog.. Very nice colors & theme. Did you develop this web site yourself? Please reply back as I’m wanting to create my very own website and would like to find out where you got this from or just what the theme is named. Appreciate it!


    May 13, 2021 at 16:08 | Report abuse | Reply
  30. rv body shop

    Spot on with this write-up, I seriously think this website needs much more attention. I’ll probably be back again to read through more, thanks for the advice!


    May 13, 2021 at 18:13 | Report abuse | Reply
  31. rv technician near me

    Good post. I definitely appreciate this website. Thanks!


    May 13, 2021 at 22:51 | Report abuse | Reply
  32. rv repair services

    Oh my goodness! Amazing article dude! Thank you, However I am experiencing problems with your RSS. I don’t understand why I can't join it. Is there anyone else getting similar RSS problems? Anybody who knows the solution will you kindly respond? Thanks!!


    May 14, 2021 at 02:19 | Report abuse | Reply
  33. rv slide out repair parts

    I want to to thank you for this very good read!! I certainly enjoyed every little bit of it. I have got you bookmarked to look at new stuff you post…


    May 14, 2021 at 04:44 | Report abuse | Reply
  34. rv trailer repair near me


    May 14, 2021 at 09:08 | Report abuse | Reply
  35. box truck repair panels

    Your style is unique in comparison to other folks I have read stuff from. Many thanks for posting when you've got the opportunity, Guess I'll just bookmark this blog.


    May 14, 2021 at 10:09 | Report abuse | Reply
  36. Sprinter Van Rooftop A/C Leak Repair


    May 14, 2021 at 11:50 | Report abuse | Reply
  37. Sprinter Diesel Repair


    May 14, 2021 at 13:21 | Report abuse | Reply
  38. RebfZisse

    cialis cheap http://rcialisgl.com/ – cialis from canadian pharmacy registerd buy cialis cheap fast delivery

    May 14, 2021 at 13:58 | Report abuse | Reply
  39. JebgEncox

    Accupril legit non prescription pharmacies canada pharmacy online

    May 14, 2021 at 14:03 | Report abuse | Reply
  40. stornobrzinol

    I very glad to find this site on bing, just what I was searching for : D too bookmarked.


    May 14, 2021 at 14:48 | Report abuse | Reply
  41. LebnEncox

    generic viagra online pharmacy https://xlnpharmacy.com/ ed pills online

    May 14, 2021 at 15:27 | Report abuse | Reply
  42. Eye Appointment Near Me

    This blog was... how do you say it? Relevant!! Finally I've found something that helped me. Thank you!


    May 14, 2021 at 16:01 | Report abuse | Reply
  43. wheel repair orange county

    I really like it when individuals come together and share opinions. Great website, stick with it!


    May 14, 2021 at 17:01 | Report abuse | Reply
  44. BbshMile

    viagra dosage 150 mg http://loxviagra.com/ viagra for men free samples

    May 14, 2021 at 19:28 | Report abuse | Reply
  45. Optometrist Tempe Az


    May 14, 2021 at 20:42 | Report abuse | Reply
  46. stornobrzinol

    Wonderful blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I've been trying for a while but I never seem to get there! Many thanks


    May 14, 2021 at 23:34 | Report abuse | Reply
  47. houses for sale spokane river


    May 15, 2021 at 00:02 | Report abuse | Reply
  48. Wrap Around Prescription Sunglasses


    May 15, 2021 at 03:10 | Report abuse | Reply
  49. Maserati Jacket


    May 15, 2021 at 08:39 | Report abuse | Reply
  50. GtnbCrulk

    viagra benefits http://jokviagra.com/ – cipla viagra home remedy viagra

    May 15, 2021 at 09:31 | Report abuse | Reply
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

Leave a Reply to Egr Def Repair Mercedes Sprinter


CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.