March 30th, 2010
11:31 AM ET

Group tells Ronald McDonald to take a hike

By Madison Park
CNNhealth.com writer/producer

A corporate watchdog group that got rid of Joe Camel is after another icon - this time, its target is tall, red and happy.

Corporate Accountability International plans to host a retirement party for Ronald McDonald as it releases a report Wednesday that basically says,  "We’re not loving it. " The report calls for McDonald’s to stop using the iconic clown.

“For nearly 50 years, Ronald McDonald has hooked kids on unhealthy foods spurring a deadly epidemic of diet-related diseases,” said Deborah Lapidus, the senior organizer at Corporate Accountability International. “Ultimately the report makes the case that it’s time that McDonald’s stop directing fast food to kids.  Really, Ronald deserves a break and so do we.”

The group plans to hold events outside of McDonald's throughout the country and wants the fast food chain to stop using its corporate mascot.  The mascot makes children “vulnerable to manipulations to marketing” and turns them on to junk food at an age when childhood obesity rates  have soared, Lapidus said.

The group is employing the same strategy as it did to target the cigarette mascot in its “Send Joe Camel packing” campaign in the 1990s.

“A lot of our thinking is modeled on that campaign and success,” Lapidus said.  “We think of Ronald McDonald as a deep-fried Joe Camel for 21st century.”

McDonald’s does not appear to have plans to ditch the clown.  The company released a statement to CNN.com calling Ronald McDonald “a beloved brand ambassador for McDonald's” and described him as crucial to its charity efforts to help families of hospitalized children.

“Ronald also helps deliver messages to families on many important subjects such as safety, literacy, and the importance of physical activity and making balanced food choices. That's what Ronald McDonald is all about, which our customers know and appreciate,” according to the statement.

Lapidus said the fast food giant's message has  some “fundamental ironies.”

“McDonald’s charity does a lot of good and they do work to be commended,” she said.  “But there are serious question about the face of the charity that’s about kids getting better that also promotes unhealthy food to kids.  Could it not serve the same children without the cross promotion of burgers and fries which are affecting kids' health?”

Other McDonald’s characters, such as Hamburglar or Grimace (the purple triangular fellow) can rest easy.  Health advocates are not targeting them.

soundoff (1,361 Responses)
  1. Olene Mikrot

    My brother recommended I might like this blog. He was entirely right. This post truly made my day. You can not imagine just how much time I had spent for this information! Thanks!


    January 15, 2021 at 20:16 | Report abuse | Reply
  2. NlbxZisse

    viagra repacement which is safer viagra or cialis professional viagra cialis walmart pharmacy viagra viagra in tokyo were to buy viagra in edmonton viagra premature ejaculation treatment order viagra online in australia genuine viagra australia canada pharmacy viagra viagra in canada 50 mg viagra reviews brand viagra 100mg online pfizer best place to buy real viagra online cheap viagra

    January 16, 2021 at 16:09 | Report abuse | Reply
  3. JvcxCrulk

    generic for viagra viagra for sale in nz buy viagra online in usa using viagra viagra asutralia viagra online buy rxcandaviagra need viagra today viagra without a script liquid viagra viagraprise what works as well as viagra super p viagra viagra super force review viagra with dapoxetine

    January 16, 2021 at 16:17 | Report abuse | Reply
  4. FgnhZisse

    purchase viagra in australia order viagra online without a prescription online viagra australia buy viagra usa 100mg viagra can you shoot viagra cheap canadian viagra viagra worldwide female pink viagra buy real viagra with a echeck viagra tijuana mx viagra suppliers online viagra 100mg viagra,inexpensive,no prescription which one is better viagra or cialis

    January 16, 2021 at 20:58 | Report abuse | Reply
  5. AqbvEncox

    pfizer viagra viagra com viagra calgary http://acialaarx.com/ – overnight delivery viagra us ’

    January 19, 2021 at 08:17 | Report abuse | Reply
  6. KbctMile

    how much is cialis without insurance? genric cialis purchase cialis http://mycialedst.com/ – buy cialis on liuner ’

    January 19, 2021 at 14:27 | Report abuse | Reply
  7. LcxEncox

    viagra and paypal uk no prescription generic viagra 100mg where to buy viagra over the counter http://genqpviag.com/ – viagra las vegas ’

    January 20, 2021 at 14:13 | Report abuse | Reply
  8. zortilonrel

    Hi, Neat post. There's a problem along with your site in web explorer, may check thisK IE nonetheless is the marketplace chief and a good portion of people will pass over your magnificent writing because of this problem.


    January 20, 2021 at 22:28 | Report abuse | Reply
  9. Warren Perina

    As I web site possessor I believe the content matter here is rattling fantastic , appreciate it for your efforts. You should keep it up forever! Good Luck.


    January 21, 2021 at 07:59 | Report abuse | Reply
  10. JvcbxCrulk

    cialis generic no prescription cialis where to buy cialis israel http://phrcialiled.com/ – cialis on the web ’

    January 21, 2021 at 14:41 | Report abuse | Reply
  11. NlbxZisse

    does the va approve cialis for patients buy cialis cialis tablets for sell http://cialijomen.com/ – cialis pills ’

    January 21, 2021 at 16:53 | Report abuse | Reply
  12. FbdhZisse

    buy 36 hour cialis without prescription cialis tablets purchase viagra cialis paypal http://21cialismen.com/ – cialis 20mg sell ’

    January 21, 2021 at 21:20 | Report abuse | Reply
  13. JbdcEncox

    viagra australia delivery buy genaric viagra viagra dapoxetine overnight 800 490 0365 http://llviabest.com/ – viagra samples paypal ’

    January 22, 2021 at 01:56 | Report abuse | Reply
  14. AhmdEncox

    5mg cialis buy cialis online usa buy generic cialis with paypal http://cialmenshoprx.com/ – cheap cialis 20 mg ’

    January 24, 2021 at 03:06 | Report abuse | Reply
  15. KbbtMile

    cialis with dapoxetine cheap canadadrugsonline cialis as generic https://xz-pharmacyonline.com – Precose ’

    January 24, 2021 at 05:04 | Report abuse | Reply
  16. JnhCrulk

    generic cialis 40mg cialis use in dogs originalcialis http://loncialis.com/ – where to get free samples of cialis ’

    January 25, 2021 at 22:33 | Report abuse | Reply
  17. NmilZisse

    buying viagra in toronto viagra paypal accepted superdrug herbal viagra http://xz-pharmacyonline.com/en/career-opportunities.html – free viagra ’

    January 26, 2021 at 12:20 | Report abuse | Reply
  18. FbgZisse

    brand viagra gneeric viagra online viagra order https://canadianpharmacy-usx.com/organic.htm – drugstore1st viagra ’

    January 26, 2021 at 17:14 | Report abuse | Reply
  19. FmfvEncox

    cialis cheap free shipping costa rica cialis sale australia cialis http://sjcialis.com/ – cialis australia ’

    January 27, 2021 at 01:58 | Report abuse | Reply
  20. Dorsey Schmerge

    Social network traffic Facebook likes Twitter Followers Instagram Followers and much more


    January 27, 2021 at 12:01 | Report abuse | Reply
  21. Eloise Lamarch

    I truly appreciate this post. I¡¦ve been looking all over for this! Thank goodness I found it on Bing. You've made my day! Thank you again


    January 28, 2021 at 22:30 | Report abuse | Reply
  22. AhmdEncox

    canadian pharmacy for cialis for sale best online international pharmacies sell of cialis https://impotencecdny.com/ – Avalide ’

    January 29, 2021 at 09:58 | Report abuse | Reply
  23. KbbgMile

    generic viagra reviews pharmacy northwest canada genic viagra http://erectilejyzd.com/ – best erectile dysfunction pills ’

    January 29, 2021 at 11:27 | Report abuse | Reply
  24. 500 Dollars a Day Money System

    Earn 500 a Day With Our Passive Income System Doing These 3 Steps: Step 1: Get our ready made niche websites, Step 2: Setup your Paypal account. Step 3: Run our Unlimited Traffic System from our Free 850 sources of traffic and start earning your income in same day. More info: https://warriorplus.com/o2/a/gp8vk/0


    January 30, 2021 at 13:25 | Report abuse | Reply
  25. JnscCrulk

    viagra canadian pharmacy viagra super active cheap viagra cheap http://erectilejyzd.com/index.php?called=terms – buy viagra no prescription ’

    January 31, 2021 at 04:47 | Report abuse | Reply
  26. NgscZisse

    viagra india pharmacy female viagra in india price viagra online no prescription http://canadianpharmacy-yy.com/Fitness/how-to-get-a-six-pack.html – viagra 100mg price in india online ’

    January 31, 2021 at 18:22 | Report abuse | Reply
  27. FhnhZisse

    Geodon Lincocin Endep https://canadianpharmacy-yy.com/ – canada drugs direct ’

    January 31, 2021 at 23:18 | Report abuse | Reply
  28. FmnfEncox

    cheap cialis online generic cialisi viagra cialis https://impotencecdny.com/info/history.php – cialis great price ’

    February 1, 2021 at 09:04 | Report abuse | Reply
  29. Rob Romani

    This is a very interesting article. Please, share more like this!


    February 1, 2021 at 17:34 | Report abuse | Reply
  30. AhkdEncox

    canadian pharcharmy online fda approved canadian drug stores online best erectile dysfunction pills

    February 4, 2021 at 10:40 | Report abuse | Reply
  31. Arborist Tempe AZ

    Great read! I love it! Beaver Tree Services, 2545 N 29th Pl, Phoenix, AZ 85008; (602) 671-0226


    February 4, 2021 at 11:32 | Report abuse | Reply
  32. FqhhEncox

    drugstore online shopping canada viagra canadian drug

    February 6, 2021 at 05:08 | Report abuse | Reply
  33. Trina Pasto

    Earn 500 a Day With Our Passive Income System


    February 6, 2021 at 09:04 | Report abuse | Reply
  34. frolep rotrem

    Great beat ! I would like to apprentice at the same time as you amend your web site, how can i subscribe for a blog web site? The account helped me a applicable deal. I were a little bit acquainted of this your broadcast offered vibrant transparent idea


    February 6, 2021 at 11:24 | Report abuse | Reply
  35. KbcxMile

    national pharmacies online drugs for sale rx price comparison

    February 7, 2021 at 01:52 | Report abuse | Reply
  36. zortilonrel

    What i do not understood is in fact how you're no longer really a lot more well-liked than you may be right now. You're very intelligent. You realize thus considerably when it comes to this subject, produced me in my view imagine it from a lot of various angles. Its like women and men aren't involved except it¦s one thing to do with Lady gaga! Your individual stuffs great. At all times deal with it up!


    February 7, 2021 at 06:43 | Report abuse | Reply
  37. zortilo nrel

    This web site is really a walk-through for all of the info you wanted about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it.


    February 7, 2021 at 06:44 | Report abuse | Reply
  38. zortilo nrel

    I like what you guys tend to be up too. Such clever work and exposure! Keep up the awesome works guys I've included you guys to my personal blogroll.


    February 7, 2021 at 07:59 | Report abuse | Reply
  39. zortilo nrel

    Admiring the persistence you put into your website and in depth information you provide. It's great to come across a blog every once in a while that isn't the same outdated rehashed material. Wonderful read! I've bookmarked your site and I'm including your RSS feeds to my Google account.


    February 7, 2021 at 08:38 | Report abuse | Reply
  40. zortilonrel

    I was just searching for this information for some time. After 6 hours of continuous Googleing, finally I got it in your website. I wonder what's the lack of Google strategy that do not rank this type of informative websites in top of the list. Generally the top web sites are full of garbage.


    February 7, 2021 at 09:44 | Report abuse | Reply
  41. zortilo nrel

    Loving the info on this internet site, you have done outstanding job on the blog posts.


    February 7, 2021 at 10:37 | Report abuse | Reply
  42. zortilonrel

    I simply could not leave your site prior to suggesting that I really loved the standard information an individual supply for your visitors? Is gonna be back steadily in order to investigate cross-check new posts.


    February 7, 2021 at 12:01 | Report abuse | Reply
  43. zortilonrel

    you're really a good webmaster. The web site loading pace is incredible. It sort of feels that you are doing any distinctive trick. In addition, The contents are masterpiece. you have done a excellent job on this topic!


    February 7, 2021 at 15:03 | Report abuse | Reply
  44. zortilo nrel

    Hi my loved one! I want to say that this article is amazing, great written and come with almost all significant infos. I would like to look extra posts like this.


    February 7, 2021 at 15:07 | Report abuse | Reply
  45. zortilo nrel

    Respect to author, some great entropy.


    February 7, 2021 at 18:06 | Report abuse | Reply
  46. FvfcZisse

    viagra online melbourne where can i buy viagra in canada military viagra

    February 7, 2021 at 19:08 | Report abuse | Reply
  47. zortilonrel

    There is noticeably a bundle to know about this. I assume you made certain nice points in features also.


    February 7, 2021 at 22:03 | Report abuse | Reply
  48. zortilonrel

    That is really fascinating, You're an overly skilled blogger. I have joined your feed and look forward to seeking more of your fantastic post. Additionally, I've shared your site in my social networks!


    February 7, 2021 at 22:10 | Report abuse | Reply
  49. LbsxEncox

    birth control viagra overnight cheap navarro pharmacy

    February 8, 2021 at 06:20 | Report abuse | Reply
  50. JbnbCrulk

    cialis canada ed meds online highest rated canadian pharmacies

    February 8, 2021 at 15:14 | Report abuse | Reply
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

Leave a Reply to DMM


CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.