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October 4th, 2010
06:27 PM ET

Health info online: The stakes are higher

Today  guest blogger  Mary Ann Belliveau, Google's health industry director, shares new findings and insights on how consumers find and use health information on the web.

Just about everything is online these days and so, for users to be looking for health information on the web is almost a given.  But working 15 years in health care and nearly nine on this topic for Google, I’ve learned that “health” isn’t just another category of information.

It’s different, and for the same reasons online as it is off: It is extremely sensitive, personal, and the stakes in its applications couldn’t be higher.

FULL POST


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About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.

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