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Study: Cancer ads tug at heartstrings, leave out caveats
May 26th, 2014
05:07 PM ET

Study: Cancer ads tug at heartstrings, leave out caveats

Advertisements for cancer centers are inflated with emotions, but fail to disclose the fine print, according to a study released Monday. The report, published in the Annals of Internal Medicine and funded by the National Institute of Health, examined 409 unique TV and magazine advertisements from top media markets.

With more than 1.6 million new cancer cases diagnosed each year, the direct-to-consumer ads pushing to various cancer centers across the country, and specific cancer treatments, are increasing.

A systematic content analysis of these ads found that the content is sharply directed at a would-be patient’s heartstrings:

  – 85% made emotional appeals to consumers
  – 61% used language about hope, extension of life, or a cure
  – 52% touted innovative, or advanced technology or treatments
  – 30% evoked fear by mentioned death, fear, or loss

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NIH, drug companies team up to target diseases
February 4th, 2014
02:41 PM ET

NIH, drug companies team up to target diseases

The National Institutes of Health is partnering with researchers from 10 rival drug companies and several nonprofit organizations to develop new and earlier treatments for diseases including diabetes, Alzheimer's and lupus.

The partnership, announced  Tuesday by NIH director Dr. Francis Collins, "could change the way scientific research is conducted."

"This is an unprecedented partnership, bringing the best and brightest scientists from the public and the private sectors together to discover the next generation of drug targets that are going to transform our ability to treat Alzheimer’s disease, diabetes, rheumatoid arthritis, lupus, and that's just getting started,” Collins said.

The consortium will be known as the Accelerating Medicines Partnership.  It will focus at first on three disease groups: Alzheimer's, diabetes and autoimmune diseases including rheumatoid arthritis and lupus.

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About this blog

Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.

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