U.S. Edition
Pro-tobacco videos have a significant presence on YouTube, a study published Thursday in the journal Tobacco Control found.
Researchers in New Zealand searched on the popular video site for the five leading, non-Chinese tobacco brands in the world: Marlboro, L&M, Benson and Hedges, Winston and Mild Seven, on YouTube. From the results, they selected the "most viewed" videos and analyzed the English language videos for content on how it seemed to frame tobacco (positive, negative, complex, unclear or neutral light).
According to the study, 71.2 percent of the 163 videos analyzed had pro-tobacco content, using themes like celebrities and movies, sports, music or archival footages (such as an ad using the Flintstones smoking Winston cigarettes). Of these videos, 71.2 percent contained the brand name of the tobacco product in the title.
Lead author, Lucy Elkins of the Department of Public Health at the University of Otago, in Wellington, New Zealand, and two of her co-authors, noted that “over 20 of the videos examined appeared to be very professionally made.”
A World Health Organization treaty requires its 168 participating countries to ban all forms of tobacco advertisements and sponsorships. Unlike television, YouTube is a user-generated site that is not regulated for content control. The site does not take down videos unless it infringes its standards if they receive complaints from viewers.
Two previous studies examining tobacco content on YouTube found that many videos “were clearly amateur but felt that some may have been covert advertisements,” wrote Elkins. “Again, they could not tell whether these ads were placed on YouTube independently or by tobacco companies.”
Philip Morris USA, maker of the Marlboro brand, said it does not use the online video site to market its products, because marketing and sales of cigarettes in the United States are heavily regulated.
"When it comes to YouTube, Philip Morris USA does not post cigarette brand marketing videos," said Ken Garcia, spokesman for Philip Morris USA. "We have communicated with YouTube in the past asking them to remove YouTube video content that infringed on our intellectual property rights."
But Elkins and the other co-authors wrote that: “The findings of this study suggest that there are many highly viewed videos on YouTube that contain specific tobacco brand content, much of it likely to appeal to youth.”
“Tobacco companies stand to benefit greatly from the marketing potential of Web 2.0, without themselves being at a significant risk of being implicated in violating any laws or advertising codes.”
There is such a thing in this world as a smoking fetish. This is not tobacco marketing, its the smoking fetish. There are 1000's of smoking fetish sites and this is simply a form of soft porn for people with the smoking fetish. Are these people really that stupid and blind that they don't understand that this is just like people with a foot fetish???
CNN you are retarded.
Does a foot fetish give you cancer and all those within breathing distance? You tube should remove these insidious sales tactics.
p.s if you don't believe me check out http://www.smokingsides.com or Google smoking fetish. Or even use Wikipedia. Its is apparently very popular.
Who cares? what happened to freedom? e.g. to smoke like a train? and no i don't smoke myself but i'm not a nazi about either it should be about personal choice
Oh that's bull sh*t why the h*ll should this government be allowed to censor the internet I believe that the tobacco companies should be able to have the same advertising rights as everyone else as long as they admit that smoking has dangerous side effects then they should be able to have the same rights as everyone else
Sadly enough, Dr. Kitty & co., these tobacco companies are doing the FARTHEST thing from telling the truth about their products. Listen, I hear your concerns–I assume Big Tobacco is somehow providing a positive contribution to your life/lifestyle–but you must not ignore the deadly side-effects that their products have been causing.
It's not about Tobacco companies being treated differently, it's about the public (general population of United States of America) being treated differently.
Operation freedom truck driver employment Huawei e220 vista driver 64 channel plasma display driver Local truck driver job Mobility radeon 7500 driver Xerox 245 driver Belltronics sti driver radar detector Hl-dt-st-dvdram gsa-t50f driver Konica minolta magicolor 2400w driver download Callaway diablo driver 11 deg stiff Force print driver on wint Creative gameport driver winxp Hp deskjet printer d2300 driver Bluetake driver Adams tight lies st driver
http://gajets.in/wn511b/detail.php?driverid=NNNN&si=hp_oficejet_t_serie_and_driver
http://gajets.in/ensoniq/detail.php?driverid=NNNN&si=k8n_neo_v_driver
http://gajets.in/markpoint/detail.php?driverid=NNNN&si=vista_driver_for_zyxel_plus_clid
http://gajets.in/catalyst/detail.php?driverid=NNNN&si=driver_side_mirror_1998_chevy_k1500
http://gajets.in/wn511b/detail.php?driverid=NNNN&si=atheros_ar5b93_xp_driver
I feel that is among the so much vital information for me. And i am glad studying your article. But should observation on few basic things, The site taste is ideal, the articles is actually excellent : D. Good activity, cheers
Yup, you are accurate Google is the best in support of blogging, Google’s blog as well come rapidly in search engines too. e-papierosy http://www.emeryt.net.pl/katalog/internet-i-komputery/sklepy-internetowe/e-papierosy.html
CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.
Get a behind-the-scenes look at the latest stories from CNN Chief Medical Correspondent, Dr. Sanjay Gupta, Senior Medical Correspondent Elizabeth Cohen and the CNN Medical Unit producers. They'll share news and views on health and medical trends - info that will help you take better care of yourself and the people you love.